mencioned the effects of advertings psychology on young people specifficaly in El Salvador.

1. Dennis Gerardo Morales Rivas
Yancy Lisbeth Ventura Valladares
Advertising Psychology On
Young People In El Salvador

2. Introduction

3. General
Objective:
Investigate and analyze the effects of
advertising psychology on young Salvadorans,
in order to understand how advertising
strategies, influence their attitudes, behaviors,
and consumer decisions.

4. Specific
Objectives:
 Identify the main advertising psychology techniques
used in the media aimed at young Salvadorans.
 To analyze the impact of advertising psychology on the
consumption patterns of young Salvadorans,
investigating how advertising strategies influence their
preferences, brand choices, and purchasing behaviors

5. Marketing Psychology is a branch of
Psychology that focuses on describing,
explaining, and predicting consumer
behavior in the marketplace
Applied Psychology in Marketing

6. The Origins of Modern Advertising
Industrial
Revolution
Technological
advances
Entertainment
advertising
Advertising
agencies
Expansion of the
media
Development of
advertising
techniques
1 2 3
4 5 6

7. How young consumers acquire and
process advertising information?
User-Generated Content
Digital media and social networks
Segmentation and personalization
1
2
3 Influencers and influencer marketing
Storytelling and emotional narratives
Interactive experiences and content
4
5
6

8.  Brand recognition
 Recall of specific information
 Emotional recall
 Primacy and recency effect
 Subliminal advertising
 Repetition and frequency
How advertising affects consumer memory?

9. Consumer engagement with social networks is
based on active interaction, content creation,
participation in communities and conversations,
influencer influence, personalization, relevance
and emotional impact.
Consumer Engagement
with social media

10. Branding and Advertising
Issues on social media
● Online reputation management
● Spreading false information
● Negative comments and trolls
● Lack of control over user-generated content
● Intrusive or unwanted advertising
● Misuse of user data
● Competition and market saturation

11. Psychology in advertising
Perception
Motivation
Emotion Memory
Persuasion

12. IMPACT OF ADVERTISING
PSYCHOLOGY IN EL SALVADOR
It is important to note that the impact of
psychology on advertising can vary
depending on different factors, such as
the target market, culture, and audience
demographics in El Salvador.

13. YES
80%
NOT
20%
Do you think advertising
influences their purchasing
decisions?
YES
NOT
100%
0%
Do you think advertising
uses manipulative tactics to
persuade them?
YES
NOT

14. 80%
20%
Do you think advertising
can change their attitudes
and beliefs?
YES
NOT
60%
40%
Do consumers consider
celebrity ads to be more
credibility?
YES
NOT

15. 100%
0%
Do consumers feel that
social media advertising is
more persuasive than
traditional advertising?
YES
NOT
40%
40%
20%
What stands out most to
you when you see an ad?
COLOR
AUTHENTICITY
DON'T BE BORING

16. 60%
40%
Have you ever noticed
that advertising uses
strategies to influence
your emotions?
YES
NOT
67%
33%
Which ones?
HAPPINESS
SADNESS

17. 80%
20%
Do you feel pressured by
advertising to follow
certain trends or
fashions?
YES
NOT
40%
20%
20%
20%
What changes do you think
should be made to advertising
to make it more ethical and
responsible?
BE RESPONSIBLE
WITH THE CONTENT
TO BE HONEST
DO NOT
DISCRIMINATE
BE REALISTIC

18. How Targeted Advertising Works