The document provides guidance on crafting an effective positioning statement by identifying the target audience and their needs, clearly articulating what makes the offering unique compared to competitors, highlighting the opportunities and growth potential, keeping the statement concise and memorable by avoiding jargon, and regularly refining the statement as the market and customer demands change. Sample positioning statements are then provided for an AI-powered financial platform, telemedicine platform, and eco-friendly e-commerce company.

1. Understand the audiences specific needs and pain
points and tailor the positioning statement to resonate
with their desired outcomes.
Identify target audience
Crafting an
Effective
Positioning
Statement
Clearly articulate what makes your offering different,
better, or more innovative than competitors. Emphasize
the key benefits it provides to customers.
Highlight Uniqueness
Showcase the outcomes, potential and growth
prospects you are poised to capture. Highlight the
size of the untapped opportunities.
Address Opportunity
A positioning statement should be clear, concise,
and memorable. Avoid jargon, cliche and
technical language. Focus on simplicity and
clarity to ensure easy understanding and recall.
Concise and Memorable
Positioning statements must be revisited and
refined as you evolve and the landscape changes.
Regularly reassess your company’s value
proposition to ensure alignment with market trends
and customer demands.
Refine and Adapt
"Our AI-powered financial platform empowers
individuals to take control of their finances by
providing personalized insights, simplified
budgeting, and seamless investment
opportunities, revolutionizing how people
manage and grow their wealth."
"We are a telemedicine platform that connects
patients with a network of highly qualified doctors,
offering convenient, accessible, and quality
healthcare from the comfort of your home. Say
goodbye to long wait times and hello to
personalized, on-demand medical consultations."
"At XYZ, we curate a collection of unique, eco-
friendly products from around the world,
empowering conscious consumers to make a
positive impact with their purchases. Join us
in our mission to create a sustainable future,
one purchase at a time."
E-Commerce
FinTech
HealthTech