The document discusses the importance of monitoring emerging trends and disruptive technologies to adapt business models. It emphasizes fostering a culture of innovation through collaboration, risk-taking, and balanced resource allocation between sustaining and disruptive initiatives. Companies must embrace partnerships to gain insights and maintain a competitive advantage in an ever-changing landscape.

1. Monitor emerging trends and technologies.
Continuously scan the external environment to identify emerging trends,
disruptive technologies, and shifts in customer behaviour. Regularly assess
the potential impact of these disruptions on your industry and business
model.
Principles for Implementing
Disruptive Strategy
Embrace a culture of innovation.
Foster an environment that encourages experimentation, risk-taking, and
continuous learning and improvement mindset. Establish cross-functional
teams and allocate resources specifically for exploring and developing
disruptive ideas.
Encourage collaboration and partnerships.
Collaborate with startups, industry disruptors, and other innovative
organizations to gain insights and access new technologies or business
models. Embracing partnerships can provide a competitive advantage and
accelerate the adoption of disruptive strategies.
Balance core business and disruptive initiatives.
Maintain a delicate balance between sustaining innovation efforts to improve
existing products and services and disruptive initiatives that explore new
markets or value networks. Allocate resources strategically to support both
areas of innovation.
Making the Future Less Frightening
www.trgtech.ca
In today's ever-changing landscape, companies face the constant challenge of staying
ahead in the face of disruptive forces. Disruptive strategies have become crucial to
success, enabling organizations to identify emerging trends, adapt to technologies, and
capitalize on untapped opportunities.