The document discusses effective communication in family businesses. It defines communication and states that performance is judged by communication abilities. It provides 10 mantras for effective communication: having clear thoughts and ideas; understanding the purpose; empathy; two-way communication; language use; backing up words with actions; credibility; good listening; positive attitude; and honest appreciation. Effective communication can improve family and business relationships and quality of life. The source promotes visiting its website to strengthen family businesses and relationships.