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Key takeaways: golden slides
12.02.2015Name 0
12
Exploring Motivation
12.02.2015 1
Explore motivation and
drivers
Personal
engagement
What potential
value can be
found?
Co...
Exploring Stategy
12.02.2015 2
Explore strategy
On which domain can
value be found over
the life cycle?
Exploring Stategy
12.02.2015 3
Introduction Growth Maturity Decline
time
Business
volume
Design for product durability
Des...
Progress – Risk – Cost relation
12.02.2015 4
Image : Strategizer ‘Value Proposition Design’ Osterwalder & Peigneur
Exploring product-service design
12.02.2015 5
Explore business model
(BM)
How can BMs help
to capture the
value ?
Explore ...
Impact area of manufacturer
12.02.2015 6
Precious metals
Area of influence of manufacturers
Product
Image: Riva
Techno- an...
Product design
7
Image: Philips
Heat sink
Image: Venture Metals
Al
LEDs on board
Electronics
Image: recylingportal.eu
Cu, ...
Product design
12.02.2015 8
Thermal management is key:
Lower the junction temperature &
thermal resistance
Driver componte...
Trade offs are everywhere …
12.02.2015 9
Triac dimmers
Energy saving potential Lighting system life time
reduction
Lightin...
Providing functionality
Customer relation is key
• Staying credible when you can only supply your
own products
– Partnersh...
Service design
12.02.2015Name 11
Key assumption checklicst
Profit margin %
Revenues k€
Unit selling price / Montly fee €
M...
Exploring evaluation
12.02.2015Name 12
Explore evaluation &
validation
What did the
experiment bring?
How to evaluate ECO BMs?
13
High resource
efficiency –
Low energy
efficiency
Low resource
efficiency –
High energy
efficie...
High level BM potential
14
Worse Equal Incremental
reduction
(<20%)
Considerable
reduction
(<50%)
Radical
reduction
<90%)
...
Conclusion
12.02.2015Name 15
13
Feed back
Did you identify actions you can take in your
company?
What is still missing:
• to get you started?
• to have ec...
Conclusion
12.02.2015Name 17
14
CONCLUSION
12.02.2015Name 18
Eco-Innovate by practicing
Thank your for your attention
2/12/2015 Name 19
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2015 02-11-eco-innovate-in-lighting-12 13 & 14 key takeaways feedback cyc led

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How to truly eco-innovate in Lighting - 11/02/2015 - Key takeways (Thomas Vandenhaute, Sirris)

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2015 02-11-eco-innovate-in-lighting-12 13 & 14 key takeaways feedback cyc led

  1. 1. Key takeaways: golden slides 12.02.2015Name 0 12
  2. 2. Exploring Motivation 12.02.2015 1 Explore motivation and drivers Personal engagement What potential value can be found? Company engagement
  3. 3. Exploring Stategy 12.02.2015 2 Explore strategy On which domain can value be found over the life cycle?
  4. 4. Exploring Stategy 12.02.2015 3 Introduction Growth Maturity Decline time Business volume Design for product durability Design for Dis- & reassembly Design for ease maintenance & repair Design for upgradebility and serviceability Design for Recycling Design for product attachment & trust Design for additional functional value Design for wel being Open your innovation
  5. 5. Progress – Risk – Cost relation 12.02.2015 4 Image : Strategizer ‘Value Proposition Design’ Osterwalder & Peigneur
  6. 6. Exploring product-service design 12.02.2015 5 Explore business model (BM) How can BMs help to capture the value ? Explore product & service design What products and services can capture the value? Be aware of your impact area.
  7. 7. Impact area of manufacturer 12.02.2015 6 Precious metals Area of influence of manufacturers Product Image: Riva Techno- and infrastructural systems Image: BAC Image: wikipedia Image: invezz.com REMs Elements and chemical compounds Image: lesker.com Image: rainharvest.co.za Image: ckoemetals Raw Materials Product design Image: contentinjection.com Image: TDS LIGHTING Image: LCL LED Service Design Image: sentexlift Image: Philips – Gizmag.com Sociological systems
  8. 8. Product design 7 Image: Philips Heat sink Image: Venture Metals Al LEDs on board Electronics Image: recylingportal.eu Cu, Au, Ag, Sn Keep aluminium separated from other materials. Increase recycling posibilities LED module and PCB
  9. 9. Product design 12.02.2015 8 Thermal management is key: Lower the junction temperature & thermal resistance Driver compontents especially capacitors Image: LEDsmagazine Centrally-powered LED lighting system on DC is often a more reliable alternative Increase distance between driver and LED module Image: LCL LED Image: TDS LIGHTING Image: Sapa
  10. 10. Trade offs are everywhere … 12.02.2015 9 Triac dimmers Energy saving potential Lighting system life time reduction Lighting with continuous use Reliability increase Energy consumption increase High power LEDs at below rated current Increased life time Fewer led packages Sub optimal efficiency & color stability Remote phosphors Low temperaure at phospors: color stability High phosphors quantity: increased eco-impact of resources Image: Philips
  11. 11. Providing functionality Customer relation is key • Staying credible when you can only supply your own products – Partnerships are highly probable – Controlling the process from detection needs to final commissioning – Frequent customer contact (owner of building, facility mgt, tenant) after commissioning 12.02.2015 10 Image: Speak-first.com • Financial risks requires risk assessment capabilities – Private funds more flexible then banks. Small scale experiments – Business model - Products quality relation – Understand your tresholds for service & functionality sales Image: dreamstime.com
  12. 12. Service design 12.02.2015Name 11 Key assumption checklicst Profit margin % Revenues k€ Unit selling price / Montly fee € Market volume within 5-10 yr units Market segments reached Market size units Effective service capacity mhours Effective production capacity units Effective life of of product months Effective product use time months Sales cost per year k€ Average order size quantity units Sales visits per order qty Prefiancing value per sale value Shipping cost per order € Installation cost per order € Commisioning cost per order € Decommissiong cost per order € Effective service need/sale mhours Effective value capture EoL products k€ The faster you iterate the more you learn and the faster you succeed.
  13. 13. Exploring evaluation 12.02.2015Name 12 Explore evaluation & validation What did the experiment bring?
  14. 14. How to evaluate ECO BMs? 13 High resource efficiency – Low energy efficiency Low resource efficiency – High energy efficiency High resource efficiency – High energy efficiency Low resource efficiency – Low energy efficiency Business models are also subject to trade offs but multiple models can be combined.
  15. 15. High level BM potential 14 Worse Equal Incremental reduction (<20%) Considerable reduction (<50%) Radical reduction <90%) Product related service Advice & consultancy Product lease Renting, sharing & pooling Activity mgt (dematerialize service) Pay per unit use Functional result (Light as a Service) Material consumption Energy consumption Reuse and longevity are key to minimize energy and material consumption Source: adopted from Clayton et al and Tukker and Tischner (2008)
  16. 16. Conclusion 12.02.2015Name 15 13
  17. 17. Feed back Did you identify actions you can take in your company? What is still missing: • to get you started? • to have eco-innovative practices installed? 12.02.2015Name 16 Don’t hesitate to get in touch with our project partners
  18. 18. Conclusion 12.02.2015Name 17 14
  19. 19. CONCLUSION 12.02.2015Name 18 Eco-Innovate by practicing
  20. 20. Thank your for your attention 2/12/2015 Name 19

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