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2/8/2013




     ULTIMATE CONTENT DELIVERY FOR SMART CONNECTED VEHICLES


    M-DAYS 2013, M-WAY SOLUTIONS GMBH
M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com
    RICHARD MALLEY



  Company Information




                                     Mobile Enterprise Solutions Company, founded in 2004


                                     Leading provider for Mobile Enterprise Enabling


                                                                                                                   SAP Mobile App Partner
                                     Over 500 successfully completed Mobile Projects




             Since 2004 Mobile Solutions and Software                                       Headquartered in Stuttgart


             Close relationships with research and academic
                                                                                            Subsidiary in Kosice & Martin, Slovakia
             institutions (Media University, Stuttgart)

             Multilingual technology approach                                               Owner-managed


             Broad product range in the Mobile sector                                       50 employees




  References




M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com                                                                       2




                                                                                                                                                      1
2/8/2013




  Leadership in Mobile Enabling




                 NON-AUTOMOTVE                                               AUTOMOTIVE



                   Mobile Enterprise                                         Connected Vehicle
                      Solutions                                              & Mobility Solutions


M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com                                                 3




  Leadership in Mobile Enabling




        PRODUCTS                                    SERVICES                           CONSULTING
Non-Automotive                         Non-Automotive                             Non-Automotive

    Enterprise Software                     Mobile Solutions and Special              Strategic Mobile Enterprise
                                            Developements                             Consulting
    Infrastructure & Backend
    Solutions                               Cross-Platform App Development            Definied Service Packages

    Frontend & Apps                         Implementation of Service Packages        Benchmarking and Requirements
                                                                                      Analysis
Automotive                                  Training and Support

• Connected Services                        Conception and Assistance

                                       Automotive

                                       • Professional Services


M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com                                                 4




                                                                                                                                2
2/8/2013




  M-Way Automotive




 MOVING MOBILE TECHNOLOGY INTO THE WORLD OF AUTOMOTIVE

    • Rapid Prototyping
    • Connected Services
    • Content Aggregation
    • Car Diagnostics
    • Pre-Sales
    • After-Sales
    • Mobile App Development




M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com   5




  M-Way Automotive




       CONNECTED SERVICES AND RICH
           CONTENT PLATFORM




M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com   6




                                                                                  3
2/8/2013




  Rich Connected Content: The Emergence



                                                               IN VEHICLE APPS ARE HERE TO STAY




                                                                  2010                 2011    2012




M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com                                 7




   Connected Apps: Challenges


                                                                             W ireless
                                                                            Connectivity
        Development Costs                                                   Consumer
                                                                          Changing Tastes
        Driver Distraction
                                                                          Content Variance
        Wireless Data
                                                                         IVI System Variance
        IVI System Variance
                                                                           W ireless Data
        Content Variance
                                                                          Driver Distraction
        Consumer Changing Tastes
        Wireless Connectivity                                               Development
                                                                               Costs




                                                                    CONSUMER DEMAND
                                                                    BRINGS ON CHANGE
M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com                                 8




                                                                                                                4
2/8/2013




 Connected Apps: Ideals



                                                                          Digital Life Delivery
        Better than a Smartphone
        App Deployment Efficiency                                       Best Connection Methods


        ‘Living’ Applications                                               Dynamic HMIs

        Dynamic HMIs
                                                                          ‘Living’ Applications

        Best Connection Methods
                                                                            App Deployment
                                                                               Efficiency
        Digital Life Delivery
                                                                             Better than a
                                                                             Smartphone




                                                                          CHANGE MOVES
                                                                            FORWARD
M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com                             9




  Connected Apps: System Axioms




                                                                  Incremental Applications
     Common Application Approach
                                                                  Update Capability


     Independent HMI Update Capability                            Multi-modal HMI Design

                                                                  Application Connection
     Application Content Proxy Method
                                                                  Management

                                                                  Mobile Phone Space:
     IVI Operating System: Agnostic
                                                                  Maximum Immunity



                                 Enterprise Cost Efficiency
                                      Minimize App Deployment/Update Costs

M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com




                                                                                                            5
2/8/2013




  Applying The Axioms: The Answer




       Migrate apps OUT of devices                                      Apps are hosted IN the cloud




M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com




  M-Way View – Apps IN the Cloud




        A ground-breaking platform for developing and
        delivering rich content and services with
        unprecedented flexibility though truly
        unleashing the power of the cloud.




                                                                             M-Way View


M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com                                  12




                                                                                                                  6
2/8/2013




  A Platform Approach: M-Way View




      IVI App Framework
                                                                                   Common Cloud App Hosting
                     BRIDGE                                                               Open Content Proxy
                                                                                    Application Management
     Vehicle Electronics
                                                                                               Automotive Utilities




M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com




  M-Way View – High-Level Diagram




                 IVI System                                                M-WAY Cloud

                        Application Manager                                 Application
                                                                            Container              CONTENT
      SDK        Utilities                                                                        and Services
                 Library
                             APP 1    APP 2    APP N               APP 1    APP 2 APP N             PROXY



                         BRIDGE                                         Application Management
                                                                                           `


      IVI BRIDGE
                         RENDERING        CONNECT                                   Utilities
                           ENGINE         MANAGER



          IVI SYSTEM FRAME WORK                                             M-WAY View
                                     OEM Tier-1


M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com                                             14




                                                                                                                             7
2/8/2013




 Connected Applications: The Cloud is the Future



                                       T R A N S F O R M AT I V E




     Take it to the Cloud
                                                                         Platform Approach
                                                                         Maximum Flexibility




       CHALLENGES                                                                IDEALS

                                                       AXIOMS




M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com                          15




  Contact




                                                                  Richard Malley
                                                                  Stand C24
        M-Way Solutions GmbH         Contact:
        Leitzstr. 45
        70469 Stuttgart, Germany     Tel.: +49 711-49066-468
                                     r.malley@mwaysolutions.com
        www.mwaysolutions.com
        info@mwaysolutions.com
        www.connectedvehicle.io


M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com                          16




                                                                                                          8

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Ultimate Content Delivery for Smart Connected Vehicles

  • 1. 2/8/2013 ULTIMATE CONTENT DELIVERY FOR SMART CONNECTED VEHICLES M-DAYS 2013, M-WAY SOLUTIONS GMBH M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com RICHARD MALLEY Company Information Mobile Enterprise Solutions Company, founded in 2004 Leading provider for Mobile Enterprise Enabling SAP Mobile App Partner Over 500 successfully completed Mobile Projects Since 2004 Mobile Solutions and Software Headquartered in Stuttgart Close relationships with research and academic Subsidiary in Kosice & Martin, Slovakia institutions (Media University, Stuttgart) Multilingual technology approach Owner-managed Broad product range in the Mobile sector 50 employees References M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com 2 1
  • 2. 2/8/2013 Leadership in Mobile Enabling NON-AUTOMOTVE AUTOMOTIVE Mobile Enterprise Connected Vehicle Solutions & Mobility Solutions M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com 3 Leadership in Mobile Enabling PRODUCTS SERVICES CONSULTING Non-Automotive Non-Automotive Non-Automotive Enterprise Software Mobile Solutions and Special Strategic Mobile Enterprise Developements Consulting Infrastructure & Backend Solutions Cross-Platform App Development Definied Service Packages Frontend & Apps Implementation of Service Packages Benchmarking and Requirements Analysis Automotive Training and Support • Connected Services Conception and Assistance Automotive • Professional Services M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com 4 2
  • 3. 2/8/2013 M-Way Automotive MOVING MOBILE TECHNOLOGY INTO THE WORLD OF AUTOMOTIVE • Rapid Prototyping • Connected Services • Content Aggregation • Car Diagnostics • Pre-Sales • After-Sales • Mobile App Development M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com 5 M-Way Automotive CONNECTED SERVICES AND RICH CONTENT PLATFORM M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com 6 3
  • 4. 2/8/2013 Rich Connected Content: The Emergence IN VEHICLE APPS ARE HERE TO STAY 2010 2011 2012 M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com 7 Connected Apps: Challenges W ireless Connectivity Development Costs Consumer Changing Tastes Driver Distraction Content Variance Wireless Data IVI System Variance IVI System Variance W ireless Data Content Variance Driver Distraction Consumer Changing Tastes Wireless Connectivity Development Costs CONSUMER DEMAND BRINGS ON CHANGE M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com 8 4
  • 5. 2/8/2013 Connected Apps: Ideals Digital Life Delivery Better than a Smartphone App Deployment Efficiency Best Connection Methods ‘Living’ Applications Dynamic HMIs Dynamic HMIs ‘Living’ Applications Best Connection Methods App Deployment Efficiency Digital Life Delivery Better than a Smartphone CHANGE MOVES FORWARD M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com 9 Connected Apps: System Axioms Incremental Applications Common Application Approach Update Capability Independent HMI Update Capability Multi-modal HMI Design Application Connection Application Content Proxy Method Management Mobile Phone Space: IVI Operating System: Agnostic Maximum Immunity Enterprise Cost Efficiency Minimize App Deployment/Update Costs M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com 5
  • 6. 2/8/2013 Applying The Axioms: The Answer Migrate apps OUT of devices Apps are hosted IN the cloud M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com M-Way View – Apps IN the Cloud A ground-breaking platform for developing and delivering rich content and services with unprecedented flexibility though truly unleashing the power of the cloud. M-Way View M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com 12 6
  • 7. 2/8/2013 A Platform Approach: M-Way View IVI App Framework Common Cloud App Hosting BRIDGE Open Content Proxy Application Management Vehicle Electronics Automotive Utilities M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com M-Way View – High-Level Diagram IVI System M-WAY Cloud Application Manager Application Container CONTENT SDK Utilities and Services Library APP 1 APP 2 APP N APP 1 APP 2 APP N PROXY BRIDGE Application Management ` IVI BRIDGE RENDERING CONNECT Utilities ENGINE MANAGER IVI SYSTEM FRAME WORK M-WAY View OEM Tier-1 M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com 14 7
  • 8. 2/8/2013 Connected Applications: The Cloud is the Future T R A N S F O R M AT I V E Take it to the Cloud Platform Approach Maximum Flexibility CHALLENGES IDEALS AXIOMS M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com 15 Contact Richard Malley Stand C24 M-Way Solutions GmbH Contact: Leitzstr. 45 70469 Stuttgart, Germany Tel.: +49 711-49066-468 r.malley@mwaysolutions.com www.mwaysolutions.com info@mwaysolutions.com www.connectedvehicle.io M-Way Solutions GmbH | www.mwaysolutions.com | info@mwaysolutions.com 16 8