This document contains an editorial calendar for a digital marketing campaign focused on increasing engagement with Star Wars content on Disney platforms. The calendar outlines campaigns, target demographics, and planned social media posts and ads across multiple channels for each day of the month. The goal is to promote Disney+ subscriptions and drive traffic to Star Wars events and locations like Galaxy's Edge theme park.

1. [YOUR COMPANY'S NAME HERE] Editorial Calendar
[YOUR NAME GOES HERE]
[CALENDAR MONTH, YEAR]
Principles of Digital Marketing MAR3111 Full Sail University
Project Rey: Increase female watchers of Star Wars from 41% to 45%.
18-25,M (US) college Gen Z, uses streaming services,
$25,000 to $45,000 income a year. Watches Disney Plus
for Marvel/ Star Wars Shows.
25-35 M (US), post covid streaming heavy, $35,000 to
50,000 a year. Was unemployed during pandemic,
watches baseball, roots for local teams. Uses Disney plus
bundle for ESPN+ and has fantasy sports app.
22-31 M (US) second trilogy age group. Children when
episode 1-3 came out. $35,000 to $55,000 income
bracket. Also has family and children who could attend.
Plans yearly vacation to Disney paying for it in
instalments. Uses the Disney site for Planning.
40- 56 M (US) First trilogy age group, Children in high
school or college, $50,000 to $70,000. Uses Facebook
and other social media to stay in touch with family and
friends. Used to take children to Disney World as a
Vacation. Has grandchildren into Disney Shows.
18-25 F (US) Social media users in school/ college. New
to Star Wars or family was into Star Wars, has been to
Disney in past 5 years. $25,000 to $45,000 income a
year.
C1
C2
C3
C4
C5
Campaign Name and Brief Description. Demographic Target(s)
Campaign
Example 1 Testimonials: Feature customers using our products or talking about our company culture. 34-49, F, Senior IT Managers w/ Purchasing responsibility
Star Watch:129.8 million subscribers to 133 million subscribers to increase revenue for the
creation of new content
Project Fever Pitch: To increase the watch minutes for Star Wars shows and movies by
reinviting the older generation of the Brand. The goal is to increase the Minutes watched to 7
billion for the newer shows
Project Vader: Increase Galaxy’s Edge park attendance from 18.6 million visitors ) to 22
million visitors, focusing on increased visitation at Hollywood studios
Project OG: Increase the amount of subscribers for Disney Plus in the Gen X generation
from 25% to 35%

2. [YOUR COMPANY'S NAME HERE] Editorial Calendar
[YOUR NAME GOES HERE]
[CALENDAR MONTH, YEAR]
Principles of Digital Marketing MAR3111 Full Sail University
EX ## 1 2 3 4
Dis+ Dis+
EAP ETV
Ban
6 7 8 9 10 11
Spot Spot Spot
ESF ETV ES+
DG
13 14 15 16 17 18
Discount ad for Dis+
every 10 ads
Meet and greet promo
for Chewbacca all day
Dis Unplugged Galaxy's
Edge Review
Galactic
Star
Cruiser
Ad
sponsore
d off
Women of Star Wars
post, 10 reposts
throughout the day.
Galactic Star Cruiser
Ad sponsored off
Facebook page all day
Photos of Star Wars
themed Mickey Ears
from Hollywood
Studios. Post 10 photos
of them worn throughout
day
Star Wars New Show
Promo 1 every hour
New sites at Galaxy's
Edge Facebook lead to
Disney site 10 reposts.
10 sec ad for Disney+
before entering your
league
Post a Galaxy's Edge
photo with the caption
"Rebel or Empire"
Student discount ad
Dis+ 5 times an hour
Best Star
Wars
outfits
from all
the
movies
Game brought to you by
Disney+ Commercial
Grogu Ad. Goes to Dis+
all day
New Attractions at
Hollywood Studios to
bring the kids and
grandkids article.
Disney best Rey Line
throughout the day at
Galaxy's Edge ran all
day on Snapchat
Friday
Obi Won
Commer
cial as
banner
watchabl
Disney
Star
Wars
Sponsor
5 times
Dis
Unplugg
ed
Galaxy's
Edge
Sponsor and article
about new Obi Won
Show as an ad posted
10 time throughout day
5 posts about Galaxy's
Edge Rey meet and
greet at Hollywood
studios
C2: Reply to 5 mentions
software.
Star Wars art at Airport
in Orlando is installed
Sunday Monday Tuesday
employees using our
C1: Testimonials
Post video of Google
Wednesday Thursday
Mandalorian main Ad all
day
Disney+ banner ad all
day on site

3. [YOUR COMPANY'S NAME HERE] Editorial Calendar
[YOUR NAME GOES HERE]
[CALENDAR MONTH, YEAR]
Principles of Digital Marketing MAR3111 Full Sail University
Spot Spot Dis+
Hulu HUL HUL
DG Ban
20 21 22 23 24 25
Spot Hulu ES+
ETV Dis+ Dis+
DG
27 28 29 30 ## ##
Dis+
Dis+ Dis+
New Attractions at
Hollywood Studios to
bring the kids and
grandkids article repost.
Galaxy's Edge making
documentary Promo all
day
Mandalorian Show
Banner
Clone Wars Show
Banner all day
Obi Wan banner ad
every 10 ads
Meet and Greet Darth
Vader Promo all day
Lightsaber building at
Galaxy's Edge On Dis
Unplugged recast
Star Wars New Show
Promo 1 every hour
Post a Galaxy's Edge
photo with the caption
"Rebel or Empire"
Repost
Dis Unplugged Galaxy's
Edge Food reviews
Obi Won Commercial
as premier
Photos of
Star
Wars
themed
Mickey
Ears
Boba Fett Banner all day
Reply to 5 posts from 41
and older followers
Disney best food in
Galaxy's Edge Story on
Snap Chat all day
Disney best rides in
Galaxy's Edge Story on
Snap Chat all day
Disney+ bundle banner
ad all day
Reply to
5 posts
from 41
and older
followers
Disney+ Bundle Ad
every 10 ads
Post a picture of New
Hope poster ad with link
to Disney+ to watch
New hope
Bad Batch Banner all day
Mandalorian
Commercial every 10
ads on Dis+
New Attractions at
Hollywood Studios to
bring the kids and
grandkids article.
Banner Replaced with
New Art at Air Port
Disney+
Star
Wars
Commer
cial 1
every 10
Obi Won Ad 5 times an
hour
Women of Star Wars
post, 10 reposts through
the day.
Student free month
promo Disney+
Women of Star Wars
post, 10 reposts through
the day.
Meet and Greet promo
for Rebels all day
Boba Fett Commercial
every 1 every hour
Inside the Star Wars
Millennium Falcon
Sponsored video on
YouTube 1 day Sponsor
Lightsab
er
building
at
Galaxy's
Photos of Star Wars
themed Mickey Ears
from Hollywood Studios
repost. Post 5
throughout day

4. [YOUR COMPANY'S NAME HERE] Editorial Calendar
[YOUR NAME GOES HERE]
[CALENDAR MONTH, YEAR]
Principles of Digital Marketing MAR3111 Full Sail University
ESF ESF ESF
DG Ban
Facebook Twitter LinkedIn Pinterest Reddit Blog
Instagram Snap Chat YouTube Tumblr O Other Podcast
C =Campaign W =Week D =Day Cust =Customer Prd =Product
Srv =Service
M =Male F =Female y/o =years old
F Female EAP ESPN ap
ETV ESPN live TV
ES+ ESPN+
ESF ESPN Fantasy
Ban Banner/ Art
Hulu Hulu
HUL Hulu Live TV
Dis+ Disney Plus
Spot Spotify
DG Galaxy's Edge Site
Legend
Meet the Empire
Promotion, all day
Star Wars banner ad all
day
5 sec ad for Disney+
before entering your
league
Disney best drinks in
Galaxy's Edge Story on
Snap Chat all day
Banner Replaced with
New Art
Star Wars Disney+
Banner all day