Social media: less media and more social Challenges for small tourism business. Future of Nature Tourism Workshop August 28th 2012, by Aivar Ruukel - Soomaa.com

1. Social media: less media and more social
Challenges for small tourism business
Future of Nature Tourism Workshop
August 28th 2012
Aivar Ruukel
- Soomaa.com

2. Me, myself and I
- Soomaa
- Ecotourism
- e-Tourism

3. PhD Student at EMU 2011-2015
INFLUENCE OF ONLINE TRAVEL
PHOTO SHARING ON VISITS TO
EUROPEAN NATIONAL PARKS

4. Topics of next 60 minutes
1) About Soomaa NP and soomaa.com
2) Our experience in using Social,
Mobile and Local
3) ... and networks and networking
4) Ideas for collaboration within EDEN
network

5. EDEN

7. SUODEN MAA

11. SOORÄÄTSAD
BOG-SHOES
BOG-SHOEING

21. FIFTH SEASON - FLOOD

28. Private
Local
Business
in
Soomaa
since 1994

30. FACEBOOK PAGE

33. MORE SOCIAL AND LESS MEDIA

34. MORE SOCIAL AND LESS MEDIA

35. ENGAGE !

36. PINTEREST

37. INSTAGRAM

38. Travel Photos are the most
popular form of content
shared online

39. INSTAGRAM

40. FLICKR

41. http://www.youtube.com/watch?v=QhUDjArSDf4

42. Real Time = Mobile

43. Location!

44. FOURSQUARE

45. EVERYTRAIL

46. TRIPADVISOR

47. Recommendations of other Traveles
creates TRUST

48. WHAT SHOULD I USE ?

49. Fish Where the Fish Are !

50. LISTEN!

52. PAN PARKS

53. PAN PARKS

54. ECOTOURISM

55. ADVENTURE TRAVEL

56. RESPONSIBLETRAVEL.COM

57. TRIPBOD

59. GREENTRAVELLER.COM

60. MYNATOUR

61. MYNATOUR

62. EDEN Storytelling Cycle

63. Gathering stories
+ Finding online and offline
+ Selecting / filtering
+ Editing

64. Publish stories online
+ Collaborative EDEN blog
+ Flickr Group
+ Youtube Channel
+ EDEN Page in Facebook

65. Share on social media
+ Facebook
+ Twitter
+ Google+
+ Pinterest

66. Participate in conversations
+ Answer questions
+ Ask questions
+ Connect and reward
your online audience

67. EDEN Storytelling Flower