Online Dialogue presentation with 3 business tips based on the online dialogue vision: attitude, behavior, optimization.

1. 3 business tips
“funnel of love”
September 17th 2009
15.15 – 15.45, Location Blue

2. Become a winner
through attitude and behavior analytics

3. Company goals €€€  Customer goals
Company Prospect / client
Online dialogues
Profile
Mul& Mul&‐
purpose channel Context
Experience
Compe&tors Media Social environment
Influencing context
theory © http://onlinedialogue.com
icons © http://dryicons.com Targets & happiness
Tuning the conversation

4. Attitude
Personal experience Compe&tors Media Social environment
icons © http://dryicons.com
1.

5. Try to find out why your prospect
is NOT buying your product

6. Take away the
unique NON buying reasons

7. Behavior
Iden&ty History Context Psychological profile
icons © http://dryicons.com
2.

8. logic
slow
fast
emotion
picture ©http://www.keirsey.com/
Main psychological behavior profiles

9. Donʼt use the same sign up form
Introduction
page
Product page A
X Sign up page A
Sign up page A2
for every single visitor

10. Profiles
Stored data
3.

11. Build up groups of customer profiles
segmented on attitude and behavior
and collect the knowledge of
how to communicate with them

12. Hypothesis
Analyze
Test
Always do: structured testing
and: implement cross channel!

13. Your email address to our Free Newsletter