This document discusses digital happiness and technology use in China. It describes how WeChat has become an essential app for Chinese users, fulfilling many functions from messaging to payments to hailing rides. On WeChat, users can message friends, read articles, make payments, book transportation, order food, shop online, and more. The document contrasts China's use of WeChat and other digital services within the Great Firewall to the West. It suggests Western tech companies may need to copy some of WeChat's innovative and all-encompassing functions to remain relevant in China.

1. 13/06/2017
1
Digital Happiness in China
Sogeti VINT Symposium 2017, Bussum, June 13th 2017
Ed Sander, ChinaTalk
www.chinatalk.nl 2
The Great Firewall

2. 13/06/2017
2
www.chinatalk.nl 3
The Chinternet
Outside the Great FirewallOutside the Great FirewallOutside the Great FirewallOutside the Great Firewall InsideInsideInsideInside the Great Firewallthe Great Firewallthe Great Firewallthe Great Firewall
GoogleGoogleGoogleGoogle Baidu, Qihoo, Sogou
FacebookFacebookFacebookFacebook Qzone, Kaixin001, RenRen
TwitterTwitterTwitterTwitter Sina Weibo, Tencent Weibo
MSNMSNMSNMSN Tencent QQ
YoutubeYoutubeYoutubeYoutube iQiyi, Tencent Video, Youku Tudou, etc
WikipediaWikipediaWikipediaWikipedia Baidu Baike, Weigi Baike
FoursquareFoursquareFoursquareFoursquare Jiepang
GrouponGrouponGrouponGroupon Meituan, Dianping, Nuomi
eBayeBayeBayeBay Taobao
LinkedinLinkedinLinkedinLinkedin Linkedin, Ushi, Tianji, Dajie
WhatsappWhatsappWhatsappWhatsapp Weixin (WeChat)
BloggerBloggerBloggerBlogger,,,, WordpressWordpressWordpressWordpress Sina Boke, Sohu Boke
Tinder /Tinder /Tinder /Tinder / GrindrGrindrGrindrGrindr MoMo, TanTan / Blued
VineVineVineVine Meipai, Weishi
InstagramInstagramInstagramInstagram Miaopai, Meitu
Periscope,Periscope,Periscope,Periscope, MerecatMerecatMerecatMerecat Ingke, YY, Yizhibo, Douyu, Panda TV
WeChat

3. 13/06/2017
3
www.chinatalk.nl 5
7:00 AM - Checking Chats and Moments Timeline
Entering Chinese Text
• Drawing and choosing the right
characters
• Entering pinyin and choosing the
right characters
• Voice messaging
www.chinatalk.nl 6

4. 13/06/2017
4
www.chinatalk.nl 7
8:00 AM - Cycling to the metro station
Source: CCTV
www.chinatalk.nl 8
8:30 AM - Catching up with Subscription Accounts

5. 13/06/2017
5
www.chinatalk.nl 9
9:00 AM – Logging into WeChat desktop
www.chinatalk.nl 10
10:00 AM - Visiting a customer: Hailing & Paying a Taxi
Enter your
location and
destination.

6. 13/06/2017
6
www.chinatalk.nl 11
Hailing & Paying a Taxi
Interested driver
and license plate,
1,3 km and 2
minutes away.
Option to call
driver.
Number of
drivers
notified.
Offer a tip.
Confirm getting
in the cab or
cancel.
www.chinatalk.nl 12
Hailing & Paying a Taxi
Pay with
WeChat
Payment by
entering the
cab fare. Enter pin code
Processing

7. 13/06/2017
7
www.chinatalk.nl 13
11:30 AM - Ordering lunch
‘I want to order
food’.
Choose items
from the menu.
www.chinatalk.nl 14
Ordering lunch
Payment
confirmation
Order
confirmation

8. 13/06/2017
8
www.chinatalk.nl 15
Ordering lunch
www.chinatalk.nl 16
3:00 PM - Online Shopping: JingDong

9. 13/06/2017
9
www.chinatalk.nl 17
3:00 PM - Online Shopping: WeiDian
www.chinatalk.nl 18
5:00 PM - Taking the bus home …

10. 13/06/2017
10
www.chinatalk.nl 19
Following Favorite Brands
Scan the
QR code to
follow the
brand’s
official
account.
www.chinatalk.nl 20
Following Favorite Brands
Shop
5 RMB
discount
Buy trays of
Bing Feng.

11. 13/06/2017
11
www.chinatalk.nl 21
6:00 PM - Getting a cold drink
Pick a drink
www.chinatalk.nl 22
Getting a cold drink
Choose to
pay with
WeChat.
Scan the
QR code in
WeChat.

12. 13/06/2017
12
www.chinatalk.nl 23
Getting a cold drink
Buy now
www.chinatalk.nl 24
6:30 PM - Doing groceries …
“You are
welcome
to pay by
WeChat.”

13. 13/06/2017
13
www.chinatalk.nl 25
Paying for groceries
Payment
instructions
at the cash
register.
www.chinatalk.nl 26
Paying for groceries
Payment
confirmation.
Cashier
scans bar
code on
phone.

14. 13/06/2017
14
www.chinatalk.nl 27
7:30 PM – Dinner with friends: Group Buying (Dianping)
www.chinatalk.nl 28
10:00 PM - Hospital appointments

15. 13/06/2017
15
www.chinatalk.nl 29
10:30 PM – Video calling and playing games
www.chinatalk.nl 30
But there’s more ...
Send money
to friends. Savings.
Share the bill.
Pay utilities. Public services Flight & train
tickets
Movie
tickets
Donate to
charity.

16. 13/06/2017
16
www.chinatalk.nl 31
The West vs China
www.chinatalk.nl 32
35% of mobile time is spent on WeChat
Source: Mary Meeker 2016 Internet Trends Report, KGCB, Hillhouse Capital
50% of WeChat users
spend 90 minutes or
more per day in WeChat
>90% of Chinese
smartphone owners use
WeChat
WeChat; 35%
QQ; 10%Other
Tencent;
10%
Rest; 45%

17. 13/06/2017
17
WeChat MAU Growth (millions of users)
www.chinatalk.nl 33
195
236
272
355
396
438 468
500
549
600
650
687
762
806
846
889
938
0
100
200
300
400
500
600
700
800
900
1000
Q1
2013
Q2
2013
Q3
2013
Q4
2013
Q1
2014
Q2
2014
Q3
2014
Q4
2014
Q1
2015
Q2
2015
Q3
2015
Q4
2015
Q1
2016
Q2
2016
Q3
2016
Q4
2016
Q1
2017
MAU
MAU
ES1
www.chinatalk.nl 34
QR Codes?

18. Dia 33
ES1 Ed Sander; 10-1-2017

19. 13/06/2017
18
% of Internet Users using QR Codes in 2015
www.chinatalk.nl 35
50%
21% 20%
16%
13% 13%
10%
7%
0%
10%
20%
30%
40%
50%
60%
China Singapore Brazil Italy USA Germany France UK
Source: WeAreSocial
www.chinatalk.nl 36
On the street ...
Pictures: Ed Sander & Christina Xu

20. 13/06/2017
19
What does
this mean for
the west?
www.chinatalk.nl 38
Voice Messaging
Whatsapp
Aug 2013
FB Messenger
Jan 2013
WeChat
2011

21. 13/06/2017
20
www.chinatalk.nl 39
Paying friends
FB Messenger
July 2015
WeChat
June 2014
www.chinatalk.nl 40
Hailing a Ride
FB Messenger
Dec 2015
WeChat
Jan 2014

22. 13/06/2017
21
www.chinatalk.nl 41
Ordering food
Facebook
May 2017
WeChat
Feb 2014
www.chinatalk.nl 42
Copying the Copycat

23. 13/06/2017
22
www.chinatalk.nl 43
Xing Fu
www.chinatalk.nl 44
Privacy? Nosedive?

24. 13/06/2017
23
www.chinatalk.nl 45
Sesame Credit & Baihe
www.chinatalk.nl 46
Download op ChinaTalk.nl

25. 13/06/2017
24
THANK
YOU
CONTACT ED SANDER (艾徳艾徳艾徳艾徳)
+ 31 (0) 651 214 206
ed@chinatalk.nl
www.chinatalk.nl
nl.linkedin.com/in/edsander/
@edsander