Eder International is a sales development consultancy that provides sales outsourcing services and interim management. They help companies expand globally in a cost-efficient manner without large infrastructure investments. Eder International is located in several European cities and has a network of partners worldwide. They offer various sales services including recruiting sales executives, training programs, and networking to help companies access new markets quickly.

1. Corporate
presentation
2012
E. Rovida
When
E. Alcaraz
When Partnership Matters
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2. When partnership matters
Who we are
Eder International is a Sales Development
Consultancy company focused on Sales Outsourcing
Services and Interim Management.
We help our customers extend their Business
worldwide in a Cost-Efficient way, without the need
of elevated investments in local infrastructures.
We help companies from inside and outside Europe to
increase sales and expand their businesses
worldwide.
We are able to do this thanks to our commitment,
our huge network of contacts and our professional
experience.
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3. When partnership matters
OUR PRESENCE
Eder International Solutions is located in Madrid (HQ), Milan, Munich, Paris and Porto Alegre (Brazil)
Our presence is spread internationally thanks to a selected network of contacts and partners
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4. When partnership matters Our OperatIon
Areas
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5. When partnership matters
Our services
What we do… How we do…
EdEr International is a cost saving oriented
Sales Executives Recruitment company.
Services
All service schemes are focused on costs
Sales Training Programs reduction: Salary, resources, travelling and
Networking Services Infrastructures are just an example.
Market Assessment Services created to access to multiple
markets in a short time, we participate in
Competitive Analysis the preparation and in the execution of your
International Partners Selection sales activities saving time in the operations
thanks to expert sales executives
Sales Operations Coordination prepared to be operative in a short
time.
Organization of Marketing
Campaign Thanks to our Management outsourcing, we
eliminate the need of building a sales
Representatives in Exibitions infrastructure. Only when the time is right and the
benefits justify the investment, we help our
customers build their own.
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6. When partnership matters SECTORS
portfolio
IM Interim Management
SO Sales Outsourcing
CF Corporate Financing
I Internationalization
SP Special Projects
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7. When partnership matters Interim
IM
MAnagement
There are clear advantages that make Interim Management
be more and more popular and profitable for companies and
consequently its use more common:
Quick Hiring
Costs flexibility
External talent during a limited time
Excellence
Effectiveness
Experience
We help our customers to overcome high growth periods,
organization change, Turn Around, Change Management.
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8. When partnership matters SALES
SO
Outsourcing
In the current economic climate, the unprecedented market
conditions and the need to quickly change have obliged
companies to seek solutions that allow them to cut costs but
increase their activities related to their core business.
Eder International offers its outsourcing services as a trusted
partner.
According to "Dun & Bradstreet" Outsourcing of Marketing and
Sales will be multiplied by five within the next few years.
Business Development Processes
Marketing Processes
Sales Processes
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9. When partnership matters
Corporate
CF
financing
What we do… How we do…
Corporate Finance EdEr International is a partner of JBI Corporate
Finance
M&A
JBI Corporate Finance offers advice on strategy,
Corporate Restructuring facilitating mergers and acquisitions or monitoring
Corporate Planning the market to find opportunities for their clients.
Financing Solutions
Property dealing services involves managing, sale
and purchase of commercial and residential
Corporate Property Property. Moreover, we also help our clients
Property Asset Managemet through the necessary paper work and legal and tax
Property investment documentation for ensuring hassle-free.
Keeping and building corporate wealth means the
Corporate Asset companies have to focus on the management of
Wealth Planning the corporate asset.
Asset Protection Our aim is to increase the corporate assets value:
buildings, intellectual properties, trademarks, equity
portfolio, credits and cash. This process starts from the
definition of short and medium-long term corporate
aims and with the definition of the financial structure –
equity and liabilities- of the company.
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10. When partnership matters
InternaTionalizatION I
We take full advantage from the usage of global networking
tools.
Apart from having offices in Spain, Italy, France, Germany
and Brazil, we have a network of partners worldwide.
Eder International can guide a company's internationalization
process in a controlled and safe way
A company that wants to invest abroad has to choose
where to do it according to their market research,
keeping in mind that sales activities and after-sales
services shouldn’t be separated.
A minimum structure must be implemented in order to
develop / follow business opportunities and provide
technical assistance once the product is sold.
To manage investment and operational costs is necessary to
establish strategic partnership with local companies.
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11. When partnership matters
Setup OF
Sales CHANNELS AND I
SERVICES
Back End Front End
Opportunity
Opportunity
Opportunity
R+D Services
EDER
Opportunity
Opportunity
Competence
Centers
Sales Opportunity
For a company, establishing a business in a
country it’s important to have a continuous Value
Services Added
interaction between its various departments, Resellers
EDER and local partners / representatives to
provide the best support to existing and
potential customers Sales Agents Market Analists
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12. When partnership matters
PartnerIng
P
programs
Local Sales Program: a FLEXIBLE Commercial Program for
products and/or Services in a national environment.
P Global Sales Program: A commercial program specifically
a
created for extending sales activities to an international
r
t environment. Belong to this division:
n
Follow Me®: A flexible commercial program tailored for
e
r Spanish companies willing to establish a commercial network
i abroad or foreigner companies planning to invest in Spain.
n
g OSO®: OverSeas Operations, a wider program than Follow
Me. Consists in a complete sales service (post-sales, training,
on site commercial staff establishment, etc.)
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13. When partnership matters Local sales
P
Program
Local Sales Program is a modular commercial service,
especially designed for sales activities performed in a Country and
covering all the sales process cycle.
Initially our experts study with the customer products and/or services selected to be
part of the program. Activities of this process:
Analyze the needs satisfied by the service/product
Segments Objective
Geographic coverage (Possible customer concentration)
Customer Sales objectives
Actual customer Sales Force
Starting from this information, the owner of the program belonging to the executive
board of EdEr International, evaluates with the customer the details.
In the next stage EdEr International will develop a proposal including a
recommendation on the scale our service level.
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14. When partnership matters Local sales
P
PROGRAM
Service coverage is modeled based on the demands and/or
needs of the customer and the information obtained during
the analysis phase.
Our services are modular because each customer is unique.
1.a
2. Definition of the externalization grade of the services:
Development of a sales plan
Generate Sales or Distribution channels
Dedicated Sales Force
Training to Customer’s commercial personnel
Starting from the service configuration EdEr International and the customer define
jointly a concrete sales strategy .
The dedicated Sales Force of EdEr International will vary depending on the coverage
objectives and the service coverage.
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15. When partnership matters Local sales
P
PROGRAM
The Local Sales program is a complete commercial
service, designed specifically for “in Country” activities. The
resources we use for increasing sales are the results of a
combination of conventional and last generation models.
Personal Networking (lobbying)
On-Line Networking (LinkedIn, Xing, etc.)
On-Line Sales (EdEr website)
Mobile advertising
Events Organization
Fairs Participation
Cooperation with Associations and Chambers of Commerce
Mailings
Sales Agents Network
Furthermore the methods we use are transparent for our customers and are adopted
depending on their needs.
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16. When partnership matters Global sales
PROGRAM P I
The Global Sales Program is a complete commercial
service, designed specifically for international activities. Its
contents extend to the complete sales and post-sales international
activities.
After a preliminary study of selected products and/or services covering the program, a
market analysis phase is following focused on the interested Countries. Activities of this
process:
Define the needs satisfied by the service/product in the market
Geo-marketing and objective segments
Geographic coverage
Customer Sales targets
Actual Customer Sales Force
Sales Force in the Countries of interest
Follow up of commercial contracts
Training of Customer Sales Force in the Countries of interest
In the next stage Eder International will develop a proposal including a recommendation
on the scale our service level.
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17. When partnership matters
Follow me
P I
Follow Me © program has been created to offer a flexible and well
structured sales program to foreigner enterprises which want to
invest abroad, towards customized sales channels.
Thanks to its international staff, the huge network of contacts and
the proved experience in international operations, EdEr
International can offer the best support in different Countries.
Follow Me © program is based on few simple steps that, once
followed, will assure a fast time to market and a consequent quick
ROI.
EdEr International operates in different fields and can assure an
extended network of sales contacts: Human Resources, SAP
applications, Banks, Mobile and Fixed Operators, Health, SW and
Project Engineering, Multimedia are just a small example.
Due to its generated sales volume, EdeEr International offer can be
really competitive.
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18. When partnership matters
overseas operations
P I
The OSO OverSeas Operations © program has been created
for offering a wider sales program than follow me but
maintaining the fundamental characteristics of flexibility and
structure.
In addition to the Follow Me activities, OSO adds all the
operative processes of the post-sales phase. Between them
we can underline:
Local sales structure creation in the Countries of interest using a specific
skilled personnel selection
Training of the customer sales force.
Operation Partners selection for the project deployment (Installation
services, Technical assistance, Repair and Return)
Logistics and demand plan.
Customers who decide to contract this service, will have the possibility to build an
operative and lasting structure, organized using the most effective rules of costs
optimization and scalability.
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19. When partnership matters
professional
managed srvices P I
Management responsibility as a strategic method for improved
effective and efficient operations.
Thanks to the technical experience of the founders and his Service
Partners, EdEr International can afford a 360° scenario of IT and
Telco Services worldwide.
PROMS © program is a tailored set of activities performed by high level professionals
able to work into project deployment environment characterized by complexity, fast
schedule, cost control and top quality in execution.
PROMS © is a standalone program which could be easily integrated in other EdEr
International services. OSO is an example where Sales Activities are strictly linked to
Managed Services and where PROMS perfectly fits.
Design
Project Optimization
Installation and commissioning
Technical Assistance
Logistic
Maintenance
CRM
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20. When partnership matters Special
SP
PRojects
Smart Cities
Thanks to its technologic partnerships, EdEr
International Solutions is participating in many
projects focused on Next Generation Networks and
particularly developed inside the so called Smart
Cities Projects.
We have experienced dedicated personnel who has
been involved in different projects and able to
cooperate in every phase, since the feasibility
study, going trough the financials and economics,
and ending with the implementation.
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21. When partnership matters
What’s new in 2012
e
e
Reference
Program
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22. When partnership matters Reference
Program
REFERENCE, its new consulting program created with selected partners and focused
on new strategies deployed inside an extended portfolio.
REFERENCE represents the status of the art of a new concept in Sales and business
development enriched by a structured Finance approach and a corporate wealth
program.
Thanks to this initiative, EdEr International Solutions will offer Corporate Finance,
Corporate Property and Corporate Asset services in addition to its well known
Internationalisation services.
Nowadays is fundamental to know if a company can afford an internationalization
process, it’s the basis of success. That’s why It is very important to have a clear idea
of its financials, to know perfectly the limits of investments and if there is a need to
find strong partners.
Today EdEr International Solutions through its program REFERENCE can support its
partners in a most complete way, evaluating in details all the aspects related to the
deployment of international business.
We want to be a REFERENCE for our customers!
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23. When partnership matters
Our PARTNER
ArcaIT is a company dedicated to consulting on telecommunications
and information technology that, based on technological excellence
and professionalism, provides services and world-class solutions.
ArcaIT's career as a provider of highly available environments and our
networking expertise, make them an ideal partner for the
implementation of robust environments for e-commerce activities
and data centers, including highly available networks, distributed
systems security and unified communications.
 Network Design
 Planning and integration
 Technical Consulting
 Installation
 Project managemant
 Trials and Pilot projects
 Documentation
 Technical Assistance
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24. When partnership matters
Our PARTNER
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25. When partnership matters
Contacts
EDER International Solutions
Calle Corazon de Maria 6 Piso 2 Oficina 3
28002, Madrid, Spain
Ercole Rovida Eduardo Alcaraz
Managing Director and Co-Founder Sales Director and Co-Founder
e.rovida@ederinternational.com e.alcaraz@ederinternational.com
www.ederinternational.com
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