Odette Katrak proposes an "Ecowaternomics" framework to reduce water consumption by 80%. It involves two principles: 1) Use Less - adopt habits that use the minimum necessary water, such as using low water flow and turning taps off when not in use. 2) Reuse More - never let water go down the drain if it can be reused for another purpose, such as collecting and reusing water used for washing hands. Katrak provides many suggestions for identifying hidden water sources within the home that can be reused for different tasks according to their level of purity from soiled to fresh. The goal is to slash usage of fresh water by matching water needs with suitable purity level water sources.