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Ecosystems/Partnering Roadmap For A Typical AR Platform Startup
The document outlines a roadmap for partnering in an augmented reality platform, detailing strategies for partner recruitment, engagement, and joint value proposition development. It includes a list of potential partners, tactics for lead generation, and communication plans aimed at enhancing sales and market presence. Key performance indicators (KPIs), timelines, and tasks for both recruiting new partners and engaging existing ones are also specified.
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Ecosystems/Partnering Roadmap For A Typical AR Platform Startup
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- 2. Definition Of TheRole Voice Of Customer Wishlist Forums Peer List Competitors Research Platform Demo SDK Partner Enablement Testing/Prototyping Partner Recruitment Work with flagship partners Develop joint value prop GTM Messaging Joint assets creation Lead gen tactics Marketing Communication Roadmap sharing Sales Enablement Monetizing/Marketplace Sales Management
- 3. Tactics Research Platform Demo SDK Partner Enablement Testing/Prototyping Partner Recruitment Workwith flagship partners Develop joint value prop GTM Messaging Joint assets creation Lead gen tactics Marketing Communication Roadmap sharing Joint Sales Monetizing/marketplace Sales Management Voice Of Customer Wishlist Forums Peer List Competitors
- 4. Tactics Research Platform Demo SDK Partner Enablement Testing/Prototyping Partner Recruitment Workwith flagship partners Develop joint value prop GTM Messaging Joint assets creation Lead gen tactics Marketing Communication Roadmap sharing Joint Sales Monetizing/marketplace Sales Management Voice Of Customer Wishlist Forums Peer List Competitors Social Industry Events MeetUps Hackathons 1x1 Creative Agency Networks Personal Network Academic/Uni Network
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- 7. Types Of Channels Hardware/Software Alliances ResellerDeveloper/ISV Who builds/owns ARPLATFORM ARPLATFORM Developer Who markets ARPLATFORM/Part ner ARPLATFORM ARPLATFORM/Part ner Defined by Defined By Hardware Partners’ Program Marketplace T&C Marketplace T&C/Custom Deliverables from ARPLATFORM Integrations Vertical markets Pricing Support Leads SDK Marketplace Support
- 8. Examples of Partner Prospects Hardware/Software Alliances ResellerDeveloper/ISV Who builds/owns ARPLATFORM ARPLATFORM Developer Who markets ARPLATFORM/Part ner ARPLATFORM ARPLATFORM/Part ner Defined by Defined By Hardware Partners’ Program Marketplace T&C Marketplace T&C/Custom Deliverables from ARPLATFORM Integrations Vertical markets Pricing Support Leads SDK Marketplace Support 1. Microsoft 2. Salesforce 3. Netsuite 4. Oracle 5. Tablaeu 6. Autodesk 7. Bentley 8. MYOB 9. Matterport 10. Meta 11. Beacon Manufacturers? 12. Real Estate Tech? Microsoft Resellers Oracle (Retail) Partners Matterport Service Providers Unruly Nae Design Red Cartel Software SIs Media Houses?
- 9. Examples of Partner Prospects Hardware/Software Alliances ResellerDeveloper/ISV Who builds/owns ARPLATFORM ARPLATFORM Developer Who markets ARPLATFORM/Part ner ARPLATFORM ARPLATFORM/Part ner Defined by Defined By Hardware Partners’ Program Marketplace T&C Marketplace T&C/Custom Deliverables from ARPLATFORM Integrations Vertical markets Pricing Support Leads SDK Marketplace Support 1. Microsoft 2. Salesforce 3. Netsuite 4. Oracle 5. Tablaeu 6. Autodesk 7. Bentley 8. MYOB 9. Matterport 10. Meta 11. Beacon Manufacturers? 12. Real Estate Tech? Microsoft Resellers Autodesk Resellers Matterport Service Providers Unruly Nae Design Red Cartel Software SIs Media Houses? INFLUENCE
- 10. Draft Value PropFor Each Hardware/Software Alliances Reseller Developer/ISV Who builds/owns ARPLATFORM ARPLATFORM Developer Who markets ARPLATFORM/Part ner ARPLATFORM ARPLATFORM/Part ner Defined by Defined By Hardware Partners’ Program Marketplace T&C Marketplace T&C/Custom Deliverables from ARPLATFORM Integrations Vertical markets Pricing Support Leads SDK Marketplace Support Microsoft Salesforce Netsuite Tablaeu Autodesk Bentley MYOB Matterport Meta Microsoft Resellers Autodesk Resellers Matterport Service Providers Unruly Nae Design Red Cartel INFLUENCE • Software for your hardware • Inform with visual analytics • Engage customers better • Provide more ammunition to your resellers • Be perceived as cutting edge • Extend budgets • Increase LTV • Use ARPLATFORM to easily architect an AR solution • Leads • SDK to build on • Easy API doc • Leads
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- 12. Primary Markets PPr E Pr E InPPr EIn AEC AEC PPr E AEC Pr: Product P: Property AEC: Architecture, Engineering Construction In: Industrial E: Education
- 13. Timelines Months September October November December January February Tasks for recruiting newpartners • List of industry segments • Social tactics to recruit • Communication tactics • List of events to be at • List of prospects • List of prospects/gaps • Create virtual events to recruit • Recruit service providers to fill partner gaps • Check on what’s working • Branded “Partner Programs” Tasks for engaging existing partners • Continue to run programs to engage • Marketplace? Branding? • Broach types of partnering and a branded Partner Program • Build on assets creation - joint videos, brochures, single slides…. • Check on what’s working • Continue to run programs to engage • Marketplace? • Broach types of partnering and a branded Partner Program • Check on what’s working
- 14. KPIs Months August September October November December January Tasks for recruiting newpartners • List of prospects/gaps • Social tactics to recruit • Communication tactics • List of events to be at • List of prospects/gaps • Create virtual events to recruit • Recruit service providers to fill partner gaps • Check on what’s working Tasks for engaging existing partners • Continue to run programs to engage • Marketplace? Branding? • Broach types of partnering and a branded Partner Program • Build on assets creation - joint videos, brochures, single slides…. • Check on what’s working • Continue to run programs to engage • Marketplace? • Broach types of partnering and a branded Partner Program • Check on what’s working New Partners: 6 A list of best tactics to recruit & integrate Transfer Pricing Sales target?
- 15. KPIs Months August September October November December January Tasks for recruiting newpartners • List of prospects/gaps • Social tactics to recruit • Communication tactics • List of events to be at • List of prospects/gaps • Create virtual events to recruit • Recruit service providers to fill partner gaps • Check on what’s working Tasks for engaging existing partners • Continue to run programs to engage • Marketplace? • Broach types of partnering and a branded Partner Program • Check on what’s working • Continue to run programs to engage • Marketplace? • Broach types of partnering and a branded Partner Program • Check on what’s working List of Strategic Partners Engagement plan: Newsletters? Sales Onboarding? Marketing Campaigns: 6 New joint marquee customers: 3 Marketplace: Learn to measure on what works/matters New Partners: 6 A list of best tactics to recruit & integrate Transfer Pricing Sales target?