The document discusses how IBM can help governments address challenges from the economic downturn. It outlines IBM's relevant solutions for issues like increased social services needs, reduced tax revenues, and the need for cost savings. These solutions include social services management, revenue management, shared services, intelligent transportation, public safety, customs and borders, and school modernization. The document provides resources for further information and advises representatives to familiarize themselves with IBM's government offerings to participate in upcoming projects and pilots that could lead to larger opportunities assisting governments during this difficult time.

1. Helping Governments with their
Economic Environment Challenges
Overview Playbook DJ Everette
February 2009
© Copyright IBM Corporation 2008

2. You already have the best offerings !
The severity of the downturn has created many challenges for government. IBM has many
solutions that have relevance to these needs. IBM is uniquely qualified to help as we
understand the needs, we have the solutions and we have a credible performance history.
Difficult times bring increased citizen needs
Specific Costs of bank bailouts is a huge burden on national treasuries
Issues Slowing economy reduces tax revenues
Businesses expect governments to lead the economy out of recession
Social Services – Handle increased caseloads
Revenue Management – Proper tax collection, Fraud detection
Shared Services – Cost savings for tighter budgets
Most relevant Intelligent Transportation – Commuting improvements & new revenue
Solutions Public Safety – Poor economies can mean an increase in crime
Customs & Borders – Increased safety and job creation
School Modernization – Building smarter classrooms
Wiki: Global Fiscal Stimulus and Economic Recovery
Finding Selling in Turbulent Times: Public Sector enablement package
Information & IBV papers on the new economic environment
Resources SSI (for solution information)
GBS Solution specialists & SMEs
| © Copyright IBM Corporation 2008

3. Call Guide
Remember… for IBM to participate in the large downstream opportunities, you
need to participate in the smaller upstream projects and pilots first
 Your normal clients
Who to Call  Associations where your clients are members
On  Influencing organizations
 Legislators (with Governmental Programs)
 IBM’s Government solutions are very relevant to current issues
 These are proven capabilities with ample references
 IBM also has solutions from other industries that are directly related to
Key Messages the areas of the stimulus programs (Energy efficiency, Education,
Broadband, etc)
 Can work together in areas that help transform our operations and
infrastructure for a better future
 Familiarize yourself with our government & education value props
 Be a student of the government industry…read about the economic
impacts in newspapers and magazines
Preparing  Global IBM GBS and Industry experts:
-Bryan Barton Customs, Border & Revenue Management
-ChrisGibbon Global Social Segment and Shared Services
-Naveen Lamba Intelligent Transportation
-Mike King Global Education Industry
Act Quickly… Set the Agenda… Don’t let the competition do it
| © Copyright IBM Corporation 2008