This document discusses a research program on the economic and social value of local sport events. It includes the following key points: 1. It describes a joint research program between Hanze University and a national community of practice called WESP that aims to standardize methods for evaluating the ex-ante and ex-post impacts of sport events. 2. Initial research has found economic impacts ranging from €1.3 million for smaller local events to over €20 million for larger international events hosted in the Netherlands. 3. The research agenda going forward includes feasibility studies, process evaluations, and impact studies of events, as well as a PhD project focusing on the long-term social legacies of local sport events.

1. ENSSEE FORUM
ECONOMIC AND
SOCIAL VALUE OF
LOCAL SPORT EVENTS
Hans Slender
Coordinator Policy and Entrepreneurship

2. TODAY
1. Joint research program in a national
community of practice
2. Research program Hanze University
3. Phd. Research Hans Slender on social legacy
of local sport events

3. 1. COMMUNITY (WESP)
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Promote research on sport events.
Standardise methods and techniques.
Ex post studies to improve ex ante research.
Exchange results and share best practices.
Peer review
Egbert Oldenboom

4. ECONOMIC IMPACT VISITORS
Source: Preuss (2004)

5. ECONOMIC EVALUATIONS WESP
Event
Region
Economic Impact
Appreciation
La Vuelta
Drenthe
€ 5,3 mlj.
7,7
Giro d’Italia
Amsterdam
€ 9,5 mlj.
7,8
Tour de France
Rotterdam
€ 20,8 mlj.
8,0
WK Gymnastics
Rotterdam
€ 6,4 mlj.
8,1
Zevenheuvelen run
Gelderland
€ 1,3 mlj.
7,6
WC Track Cycling
Gelderland
€ 1,3 mlj.
8,0
WC Table Tennis
Rotterdam
€ 5,5 mlj.
WC Speedskating
Heerenveen
€ 2,1 mlj.
7,9
World Cup Cycling
Limburg
€ 22,5 mlj.
8,0

6. VALUE OF EVENTS
Durance
Intensity
Health
Identity
Scale
Participation
Experience
Event
Intensity
Economics
Target group
Organization

7. EXAMPLE
Measuring the social
impact of a sporting
event and the role of
various side-events.

8. WESP MODULES
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Number of visitors and profiles
Economic Impact
Experience local residents
Satisfaction visitors and participants
Media value
Health and healthy lifestyle
Parcticipation and cohesion
Sustainability

9. NEXT STEPS
• Using the data of various sport events to build
a ex ante model for economic impact.
• For larger sport events no focus on economic
impact but on a complete cost-benefits
analysis.
• Gain insight on moderating factors (process)
to get more out of sport event.

10. 2. OUR RESEARCH AGENDA
Feasiblilty
studies
Proces evaluations
Impact
studies
Legacy (PhD)
Source: Preuss (2004)

11. FEASIBILITY AND PROCESS
• Business case Cycling Tour of Drenthe
Province of Drenthe
• World Cup Cycling 2020
KCE2028 & Sportplein Groningen
• Process evaluation EYOF 2013
NOC*NSF

13. IMPACT STUDIES
• Economic impact studies
WC Speedskating 2012, NIC Assen, TT Festival
• Social impact
WC CP Soccer
• Meta-analysis social value of sport events
Mulier Institute

14. UNDERSTANDING PROCESSES
Cost-benefits analysis (cost effectiveness)
Input
Process
Output
Efficiency
- Investments
- Goals
- Feasibility
studies
- Bids
- Strategy
- Project
management
- Side-events
- Stakeholders
Outcome
Effectiveness
- Project
evaluation
- Impact studies
- Side-event
monitoring
- CBA
- Effect studies
- Legacy

15. 3. PHD-PROJECT SOCIAL LEGACY
• Much work done on mega events, little on
local events.
• Much work done on economic effects, little on
social effects.
• PhD program is a change to focus on long
term effects, difficult to get funding from the
market for this kind of research.

16. HEALTH AND SOCIAL IMPACT
Source: McCartney et al. (2012)
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17. LEAGACY
Source: Preus (2007)
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18. METHODS FOUND
Economic
Intangible benefits
Economic Impact
= input-output model,
questionaires
Survey methods:
- Before-after time series
- Questionaire on
sensemaking
Contingent valuation method
= Both economic and intangible by asking willingness-to-pay
Impact
Effects on local community
Leverage
Enhancing existing goals of
stakeholders
Based on Chalip (2007)
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19. STAKEHOLDER PERSPECTIVE
Source: Bowdin (2010)
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20. Review Social Legacy
Creating a social legacy measurement instrument
Selection recurring
local sport events
Selection one-off local
sport events
0 -measurement
1 -measurement
2 -measurement
0 -measurement
Process study
Process study
1 -measurement
2 -measurement
How to enhance social legacy and leverage?
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21. ANY QUESTIONS?