This slide contains:- E-Commerce marketing channels. How does e-commerce websites work as a mediator, Digital Certificates, Certification Authorities, Types of Digital Certificates, Ethical and Social Impacts of E-commerce, TYPES OF ETHICAL ISSUES and more.

1. By:- Vedansh

2. How an E-Commerce
site works?

3. Traditional Marketing Channel

4. E-Commerce marketing channel Business to
Consumer (B to C)

5. E-Commerce marketing channel Business to
Business (B to B)

6. E-Commerce marketing channel Consumer to
Consumer (C to C)

17. Digital Certificates

18. What are Digital Certificates?
A digital certificate (DC) is a digital file that certifies
the identity of an individual or institution, or even a
router seeking access to computer- based
information. It is issued by a Certification Authority
(CA), and serves the same purpose as a driver’s
license or a passport.

19. What are Certification
Authorities?
Certification Authorities are the digital world’s
equivalent to passport offices. They issue digital
certificates and validate holders’ identity and
authority.
They embed an individual or institution’s public
key along with other identifying information into
each digital certificate and then cryptographically
sign it as a tamper-proof seal verifying the
integrity of the data within it, and validating its
use.

20. What is the Process of obtaining a
certificate?

21. Types of Digital Certificates
There are four main types of digital
certificates :-
• Server Certificates
• Personal Certificates
• Organization Certificates
• Developer Certificates

22. What Does a Digital Certificate
Contain?

23. Why are they Used?
There are four(4) main uses:
• Proving the Identity of the sender of a transaction
• Non Repudiation – the owner of the certificate cannot
deny partaking in the transaction
• Encryption and checking the integrity of data - provide
the receiver with the means to encode a reply.
• Single Sign-On - It can be used to validate a user
and log them into various computer systems without
having to use a different password for each system

24. Where are Digital Certificates
Used?
In a number of Internet applications that
include:
• Secure Socket Layer (SSL) developed by
Netscape Communications Corporation
• Secure Multipurpose Internet Mail
Extensions (S/MIME) Standard for securing
email and electronic data interchange (EDI).

26. TYPES OF ETHICAL ISSUES
• 1. Theft of Information=Nowadays, it is not hard for
hackers to attack and access vital information through
the internet. Most customers do transactions by filling
out forms with their personal information such as
name, address, email address, birthdate, and contact
information.
• 2. Since cash cannot be used online, it is impractical to
write and send a check and so they use credit cards.
They transfer card numbers, security codes, and
expiration dates over the net. This is where theft is
possible. To prevent these issues, accounting firms in
Singapore and websites should have an efficient
security software in encrypting personal data.

27. POOR SERVICES
• Online retailers could ship counterfeit or
damaged goods to their customers or even fail
to deliver any product at all. They may fail or
refuse to give credit to their customers who
return the purchase. Online sellers may fail in
protecting the shipment of goods and choose
to refuse taking responsibility for damages.
Being irresponsible is one of the indications of
poor service and this is a common problem
and complaint in the e-commerce industry.

28. Social impact of ecommerce
• The social impact of e-commerce can be measured by
satisfaction and trust through the following factors
• Greater use of the Internet The fastest growing demographic
segment includes students and youth.
• Students from urban and rural areas were sensitized by
supplying the personal computer, Laptops, tablets or laptops
with the use of the Internet and its advantages to improve
lifestyle and provide electronic books and e-books.
• Entrepreneurs are also attracted to advanced computer
technologies and their usefulness for electronic commerce.

29. NEGATIVE IMPACT OF ECOMMERCE
• negative effect of e-commerce is its effect on consumers'
security. Online transactions are inherently more insecure
than those conducted in person because there's no way to
guarantee that the person making the payment is the actual
owner of the credit card used.
• Privacy :
• It is easy to collect a lot of personal information from a
consumer using an e-commerce website, sometimes too easy.
Since all online transactions are recorded, it's relatively easy
to create an online profile of the buyer, and use that to send
targeted advertisements.