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e-commerce unit1 by Ramase
- 1. Introduction to e-Commerce สงวนลิขสิทธิ์ในเนื้อหาที่บรรยาย อาจารย์ราเมศ โสดารัตน์ [email_address]
- 8. ตารางเปรียบเทียบรหัสโดเมนของสหรัฐอเมริกาและไทย ลักษณะของหน่วยงาน รหัสโดเมน สหรัฐอเมริกา ไทย กลุ่มธุรกิจการค้า .com .co.th สถาบันการศึกษา .edu .ac.th หน่วยงานของรัฐบาลที่ไม่ใช่หน่วยงานทางทหาร .gov .go.th หน่วยงานทางทหาร .mil .mi.th หน่วยงานเกี่ยวกับเครือข่าย .net .net.th หน่วยงานที่ไม่หวังผลกำไร .org .or.th
- 12. อีเมลล์แอดเดรส
- 20. โปรแกรมเมตาเซอร์ช Metasearch Site Dogpile www.dogpile.com Ixquick www.ixquick.com Mamma www.mamma.com MetaCrawler www.metacrawler.com ProFusion www.profusion.com Search www.search.com
- 21. โปรแกรมค้นหาเฉพาะทาง หัวข้อ เว็บไซต์ Environment www.eco-web.com Fashion www.infomat.com History www.historynet.com Law www.llrx.com /guide Medicine www.medsite.com
Editor's Notes
- Most developed network system currently in use; connects people all over the world Originally started in 1969 when US funded a research project (ARPANET—Advanced Research Project Agency Network) CERN – Center for European Nuclear Research World Wide Web (Web) is a part of the Internet – not the Internet; introduced in 1992 by consortium in Switzerland. Originally started as research and text-based network to exchange research ideas from university to university Developed into a network of networks One of the most powerful tools of the 21 st century Internet & Web further clarified Internet is the actual physical network comprised of wires, cables (Key Term), & satellites Being connected to the network is often referred to as being online (Key Term) The Web is a multimedia interface to resources available on the internet
- Most common Internet applications Communicating - sending e-mail and discussion group participation You can chat live with others Ask students what chat software they use Shopping – fastest-growing applications Searching - using virtual libraries Entertainment – music downloads; integration of TV and PC Education or e-learning You can take classes on almost any subject (Key Term)
- The common way to access the Internet is through a provider or host computer Providers - already connected to the Internet -- furnish a pathway for other users Typical providers include: Colleges and universities – usually “free” Internet service providers ( ISP ) can be local (regional) or national Ask students to identify various ISPs used in their environment Types of providers National – like AOL Regional – smaller service area Wireless No telephone lines used Provide connection through wireless modems (Key Term) Client-server network (Key Term) is comprised of users that are connected to a ISP via a variety of connecting technologies (dial-up (Key Term), telephone connections, wireless modems, DSLs (Key Term), etc…) The users computer is the client (Key Term) that requests services from the provider’s computer or server (Key Term)
- Browsers allow you to search or surf the Web Navigate, search for information and communicate using the Web Use URL (uniform resource locator) to connect to other resources Two parts to URL: protocol (Key Term), rules for exchanging data between computers (usually http://); second is domain name (Key Term) also known as a top level domain (Key Term) or server where the resource is located (www.mtv.com)
- Browser is software that allows users to navigate the Web and read the multimedia formatted pages Connect to Web sites using URL addresses (uniform resource locator) Document is sent to computer usually coded in HTML (Hypertext Markup Language) (Key Term) or some variation Interprets the HTML codes displaying page May contain Hyperlinks (Key Term) -- allow users to quickly connect to other pages or Web sites Graphics Text Web server (Key Term) – the computer that stores and shares graphics, test, audio & video clip files
- Web pages contain links (Key Term) to programs called applets (Key Term) These are special programs written in a programming language called Java (Key Term) These programs can be quickly downloaded and run by most browsers
- Communications is the most popular Internet activity Types of communications: E-mail or electronic mail (Key Term) Transmission of electronic messages (Key Term) over the Internet Has three basic parts: header (Key Term), message, and signature Header Address Subject – very important to include this in a message Attachments (Key Term) Spam (Key Term) – unsolicited e-mail Distraction, Nuisance Discussion groups Participate in forums and debates Includes mailing lists (Key Term), newsgroups (Key Term), chat groups (Key Term), and instant messaging (Key Term) Mailing lists – message is sent to a list address (Key Term) Newsgroups – uses a special network called UseNet (Key Term) Chat - allows direct, live communications IRC – Internet Relay Chat (Key Term) is a very popular chat service IM – instant messaging, can send messages back and forth in real time Lurking (Key Term) - this is a technique you can use before you participate in a discussion group You observe and don't respond until you feel more comfortable with the group
- Internet uses the domain name system (DNS), which gives names and numbers to people and computers Address has three parts User name - identifies unique user or computer in the domain Domain name - references a specific organization Domain code (Key Term) - geographical location or organizational identification Domain identification = .com = commercial = .edu = education and research = .org = organizations (usually non-profit) = .net = major network centers (usually easier to access than commercial) = .gov = government
- Internet uses the domain name system (DNS), which gives names and numbers to people and computers Address has three parts User name - identifies unique user or computer in the domain Domain name - references a specific organization Domain code - geographical location or organizational identification Domain identification = .com = commercial = .edu = education and research = .org = organizations (usually non-profit) = .net = major network centers (usually easier to access than commercial) = .gov = government
- CAN-SPAM Act requires that every marketing related email provide an opt-out option Tips to blocking spam: Choose a complex address Keep a low profile Don’t ever respond to spam Use ez-mail filter options Use anti-spam To learn how to block spam from your inbox, reference Making IT Work For You: Blocking Spam on pages XX and XX
- Mailing lists allow members to communicate via a list address Sign up by sending an email request to the mailing list subscription address (Key Term) Messages sent Unsubscribe Newsgroups use the UseNet Most popular discussion group Located on a special network called UseNet Chat groups support live conversations IRC (Internet Relay Chat) favorite of many users Allow “live” communication in real time Communication by typed messages Lurking is good – Reading communications before contributing Helps potential participants understand the culture of the group Uses lists (instant messaging) to activate notification when live Must join, then sign on to participate Individual communication Group communication Mailing lists are more private than Chat groups
- A list of friends (Key Term) in instant messaging is also referred to as buddies or contacts (Key Term) Limitation to instant messaging: they do not communicate with other services Universal instant messenger (Key Term), also known as instant messaging aggregators (Key Term), overcome the afore mentioned limitation
- Specialized programs that assist you in locating information on the Web and the Internet Search services (Key Term) or search providers (Key Term) help you locate information; they maintain the database that helps you get where you want Special programs called spiders (Key Term), or Webcrawlers (Key Term), continually look for information and updated services Search engines (Key Term) – assist you to locate information Examples Alta Vista Excite Google Teoma Yahoo! Use keyword search (Key Term); know “rules” i.e. use + or quotes to look for phrases rather than individual words Use directory search (Key Term) – list of categories or topics; also known as index search (Key Term) Metasearch engines (Key Term) – programs that automatically submit your search request to several search engines simultaneously Specialized search engines (Key Term) - Programs that focus on subject specific Web sites
- Keyword search – enter a keyword or a phrase Returns a number of hits (Key Term) Each hit includes a hyperlink Directory search Known as an index search Select a category or topic that fits the information you want Note: a recent study by the NEC Research Institute found that any one search engine includes only a fraction of the informational sources on the Web
- Programs that automatically submit your search request to several engines simultaneously The engine receives the results, eliminates duplicates, orders hits, and then provides the edited list to you
- Programs that focus on subject specific Web sites Specialized sites can potentially save you time by narrowing your search
- Electronic commerce is buying and selling over the Internet Three basic types of electronic commerce: business to consumer; consumer to consumer; and business to business Web storefronts (Key Term) are virtual stores for B2C commerce; just like being in the store except you do it from home Web auctions (Key Term) growing in popularity; similar to traditional auctions – no one sees each other Auction house sites – merchandise presented for auction Person-person auction sites – more like flea markets; forum for buyers and sellers to gather Electronic payment -- easy, secure payment method Checks -- slowest and least convenient Credit cards -- easier to work with, somewhat vulnerable to theft Electronic cash (Key Term) or e-cash (Key Term) -- also known as cybercash (Key Term) and digital cash (Key Term) Purchased from third party (usually a special bank); more secure than credit cards
- Electronic commerce is buying and selling over the Internet Three basic types of electronic commerce: business to consumer; consumer to consumer; and business to business Web storefronts (Key Term) are virtual stores for B2C commerce; just like being in the store except you do it from home Web auctions (Key Term) growing in popularity; similar to traditional auctions – no one sees each other Auction house sites – merchandise presented for auction Person-person auction sites – more like flea markets; forum for buyers and sellers to gather Electronic payment -- easy, secure payment method Checks -- slowest and least convenient Credit cards -- easier to work with, somewhat vulnerable to theft Electronic cash (Key Term) or e-cash (Key Term) -- also known as cybercash (Key Term) and digital cash (Key Term) Purchased from third party (usually a special bank); more secure than credit cards
- Electronic commerce is buying and selling over the Internet Three basic types of electronic commerce: business to consumer; consumer to consumer; and business to business Web storefronts (Key Term) are virtual stores for B2C commerce; just like being in the store except you do it from home Web auctions (Key Term) growing in popularity; similar to traditional auctions – no one sees each other Auction house sites – merchandise presented for auction Person-person auction sites – more like flea markets; forum for buyers and sellers to gather Electronic payment -- easy, secure payment method Checks -- slowest and least convenient Credit cards -- easier to work with, somewhat vulnerable to theft Electronic cash (Key Term) or e-cash (Key Term) -- also known as cybercash (Key Term) and digital cash (Key Term) Purchased from third party (usually a special bank); more secure than credit cards
- Electronic commerce is buying and selling over the Internet Three basic types of electronic commerce: business to consumer; consumer to consumer; and business to business Web storefronts (Key Term) are virtual stores for B2C commerce; just like being in the store except you do it from home Web auctions (Key Term) growing in popularity; similar to traditional auctions – no one sees each other Auction house sites – merchandise presented for auction Person-person auction sites – more like flea markets; forum for buyers and sellers to gather Electronic payment -- easy, secure payment method Checks -- slowest and least convenient Credit cards -- easier to work with, somewhat vulnerable to theft Electronic cash (Key Term) or e-cash (Key Term) -- also known as cybercash (Key Term) and digital cash (Key Term) Purchased from third party (usually a special bank); more secure than credit cards
- Electronic commerce is buying and selling over the Internet Three basic types of electronic commerce: business to consumer; consumer to consumer; and business to business Web storefronts (Key Term) are virtual stores for B2C commerce; just like being in the store except you do it from home Web auctions (Key Term) growing in popularity; similar to traditional auctions – no one sees each other Auction house sites – merchandise presented for auction Person-person auction sites – more like flea markets; forum for buyers and sellers to gather Electronic payment -- easy, secure payment method Checks -- slowest and least convenient Credit cards -- easier to work with, somewhat vulnerable to theft Electronic cash (Key Term) or e-cash (Key Term) -- also known as cybercash (Key Term) and digital cash (Key Term) Purchased from third party (usually a special bank); more secure than credit cards
- Electronic commerce is buying and selling over the Internet Three basic types of electronic commerce: business to consumer; consumer to consumer; and business to business Web storefronts (Key Term) are virtual stores for B2C commerce; just like being in the store except you do it from home Web auctions (Key Term) growing in popularity; similar to traditional auctions – no one sees each other Auction house sites – merchandise presented for auction Person-person auction sites – more like flea markets; forum for buyers and sellers to gather Electronic payment -- easy, secure payment method Checks -- slowest and least convenient Credit cards -- easier to work with, somewhat vulnerable to theft Electronic cash (Key Term) or e-cash (Key Term) -- also known as cybercash (Key Term) and digital cash (Key Term) Purchased from third party (usually a special bank); more secure than credit cards
- Electronic commerce is buying and selling over the Internet Three basic types of electronic commerce: business to consumer; consumer to consumer; and business to business Web storefronts (Key Term) are virtual stores for B2C commerce; just like being in the store except you do it from home Web auctions (Key Term) growing in popularity; similar to traditional auctions – no one sees each other Auction house sites – merchandise presented for auction Person-person auction sites – more like flea markets; forum for buyers and sellers to gather Electronic payment -- easy, secure payment method Checks -- slowest and least convenient Credit cards -- easier to work with, somewhat vulnerable to theft Electronic cash (Key Term) or e-cash (Key Term) -- also known as cybercash (Key Term) and digital cash (Key Term) Purchased from third party (usually a special bank); more secure than credit cards
- Electronic commerce is buying and selling over the Internet Three basic types of electronic commerce: business to consumer; consumer to consumer; and business to business Web storefronts (Key Term) are virtual stores for B2C commerce; just like being in the store except you do it from home Web auctions (Key Term) growing in popularity; similar to traditional auctions – no one sees each other Auction house sites – merchandise presented for auction Person-person auction sites – more like flea markets; forum for buyers and sellers to gather Electronic payment -- easy, secure payment method Checks -- slowest and least convenient Credit cards -- easier to work with, somewhat vulnerable to theft Electronic cash (Key Term) or e-cash (Key Term) -- also known as cybercash (Key Term) and digital cash (Key Term) Purchased from third party (usually a special bank); more secure than credit cards
- Electronic commerce is buying and selling over the Internet Three basic types of electronic commerce: business to consumer; consumer to consumer; and business to business Web storefronts (Key Term) are virtual stores for B2C commerce; just like being in the store except you do it from home Web auctions (Key Term) growing in popularity; similar to traditional auctions – no one sees each other Auction house sites – merchandise presented for auction Person-person auction sites – more like flea markets; forum for buyers and sellers to gather Electronic payment -- easy, secure payment method Checks -- slowest and least convenient Credit cards -- easier to work with, somewhat vulnerable to theft Electronic cash (Key Term) or e-cash (Key Term) -- also known as cybercash (Key Term) and digital cash (Key Term) Purchased from third party (usually a special bank); more secure than credit cards
- Electronic commerce is buying and selling over the Internet Three basic types of electronic commerce: business to consumer; consumer to consumer; and business to business Web storefronts (Key Term) are virtual stores for B2C commerce; just like being in the store except you do it from home Web auctions (Key Term) growing in popularity; similar to traditional auctions – no one sees each other Auction house sites – merchandise presented for auction Person-person auction sites – more like flea markets; forum for buyers and sellers to gather Electronic payment -- easy, secure payment method Checks -- slowest and least convenient Credit cards -- easier to work with, somewhat vulnerable to theft Electronic cash (Key Term) or e-cash (Key Term) -- also known as cybercash (Key Term) and digital cash (Key Term) Purchased from third party (usually a special bank); more secure than credit cards
- Electronic commerce is buying and selling over the Internet Three basic types of electronic commerce: business to consumer; consumer to consumer; and business to business Web storefronts (Key Term) are virtual stores for B2C commerce; just like being in the store except you do it from home Web auctions (Key Term) growing in popularity; similar to traditional auctions – no one sees each other Auction house sites – merchandise presented for auction Person-person auction sites – more like flea markets; forum for buyers and sellers to gather Electronic payment -- easy, secure payment method Checks -- slowest and least convenient Credit cards -- easier to work with, somewhat vulnerable to theft Electronic cash (Key Term) or e-cash (Key Term) -- also known as cybercash (Key Term) and digital cash (Key Term) Purchased from third party (usually a special bank); more secure than credit cards