eChops is Nigeria's first online food delivery portal that allows users to order food from restaurants and have it delivered. The startup was founded by six students from the University of Ibadan. eChops' business model involves restaurants subscribing to the platform and paying a fee to receive orders, while customers pay a small token or fee when placing orders through the eChops app or website. The founders plan to market eChops aggressively online using their digital marketing skills and provide early adopters with discounts. Partnerships with logistics companies and tablet manufacturers are in the works, and startup funding will come from bootstrapping as well as venture capitalists and corporate investors.

1. INTRODUCING NIGERIA’S
FIRST INGENIOUS SOLUTION
TO HUNGER
SATISFACTION….

2.  Has there ever being a time
when you were seriously
hungry but stuck with work,
lectures or racing against a
deadline?
 Now you have an ingenious
and easy-to-use solution at
your fingertips….
introducing….
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3. Please meet eChops….
eChops
Nigeria’s first online food portal.
Imagine ordering for your food from
the comfort of your room, office and
have it delivered to you in no time…
Now that’s possible in Nigeria via
eChops…
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4. About eChops…
• In 2009 alone, Fast food in Nigeria have
experienced rapid growth, close to 30% year-on-
year to reach a total revenue of around $400
million from around 800 outlets, without online
presence. From our surveys and potential customer
interviews, this indicates a lot of missed potential.
Hence the need for eChops.
• So, it’s that easy…view and place your order…
and we deliver. That’s the eChops way. View your
favorite restaurants…then order for a token.
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5. The Team..the eChoppers
• The eChops team constitutes of a team of six budding
student entrepreneurs all of the University of Ibadan with
disciplines ranging from Electrical & Electronic Engineering to
Computer Science.
• Olukoya Didunoluwa, the team lead is an undergraduate of
Electrical & Electronic Engineering who has a knack for
software technologies designed to make life easier. Skilled
in Enterprise Technologies Framework,Software
Development Lifecycle and a host of other software
technologies.
• Olatoye Olabode on the other hand is a startup enthusiast
cum entrepreneur with competencies in Business Process
Development , Sytems Analysis and Marketing.
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6. …the eChoppers…cont’d
 Oladipo Oluwaseyi, also a Google Ambassador an undergraduate
of Electrical and Electronic Engineering, a philanthropist and loves
fast and powerful cars.
 Osho Ajetunmobi, is a startup enthusiast and an aspiring project
manager.
 Adepoju Abiodun, who is a Google Ambassador, also a technology
evangelist, a digital and social media strategist amongst many other
roles.
 Last but definitely not the least, we have Ijagbone ‘iDJANGOne’ Itua,
the programmer-cum-entrepreneur of the team. His nickname arises
from his technical proficiency in the Django framework, Python, Java,
and not to mention Android programming also.
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7. Business Model
• Given the population and response from our research
we were able to come up with the following business
model.
• The Subscription plus Usage Revenue Model is the
business model of choice for eChops.
• Here, fast food vendors subscribe to be placed on the
platform so as to be able receive orders from potential
clients via eChops, and the clients(individuals), pay a
certain token(a percentage of total cost designed to
encourage users to buy more, but with a maximum cap
of 500Naira).
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8. Sales and Marketing Strategy
• Coincidentally, all team members are Google
Online Ads Certified Professionals, so an intricate
and well reaching online campaign would be run as
soon as we launch out.
• The first 50 Food vendors to get on the platform
would not get to pay subscription fees for 6 months.
• First clients to use the app would get to use it at
exclusive discounts.
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9. Partners and Allies
• A very important partner in this is the logistics
company handling the delivery as we came to
understand that this(delivery handling) is a whole
new line of business and we would rather
concentrate on making the whole experience an
enjoyable one so we are presently having talks with
logistics companies to strike a very good long term
deal.
• Another ally is the Tablet OEM Manufacturer, talks
have gone on as to how we can partner.
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10. Funding
• This is a virgin market in Nigeria and for that
singular reason, we want to get it right from the
onset. The eChops budget has been seriously
planned and slim-fitted to cut out excesses.
• Start out Funding would be partly bootstrapped
while the rest of it would come from other sources
such as funding from venture capitalists, corporate
investors and so on.
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