1) The document presents a study comparing entropy-based risk measures to traditional measures like standard deviation and beta. 2) Entropy measures calculate risk based on the probability distribution of returns rather than assumptions of normality. 3) The study finds entropy measures have higher explanatory power of expected returns, especially Rényi entropy, and better predict risk over multiple time periods. 4) Entropy measures provide a potential improved alternative to traditional risk measures by not requiring assumptions, better capturing diversification, and producing a more reliable estimate of risk.