The document provides a history of eBooks from 1971 to 2011, including key milestones like the creation of Project Gutenberg in 1971 and eBook sales surpassing print sales in 2011. It then discusses the eBook and eReader industries in 2011, including market shares of Amazon, Barnes & Noble, and Apple. Finally, it analyzes pricing models like wholesale, agency, and proposed alternatives like subscriptions and à la carte rentals.
12 Months of Learning about eBooks in 40 minutesKobo
At BookNet Canada’s Technology Forum 2010, I condensed down 12 months of learnings, lessons, mistakes, and improvements into 40 minutes (ok, maybe 45.) This also had pieces from the “missing” Tools of Change presentation that I couldn’t give in February, so it’s really two presentations in one. So rather than having to fire up your own hyperdynamic, warp-speed-running ebook startup, you can get the benefit of all of our best insights from the comfort of your own home.
Includes:
* Two early mistakes we made and how we fixed them
* 5 things that every publisher must have to win in ebooks
* Why Kobo jumped into the eInk game with the $149 eReader
* A day (and a week!) in the life of a digital reader
* The answer to the age-old question: “If Charlotte Bronte fought Stephenie Meyer, who would win?”
* The four other meanings of Kobo.
The document proposes a mobile application called Boimela that would allow users to read free eBooks and purchase eBooks on their smartphones. It outlines the benefits of eBooks over physical books, describes how the app would work and be monetized through partnerships with publishers and authors, and provides financial projections expecting to reach profitability in three years with over 22,000 customers.
E-Literature proposes a new model for interactive ebooks that adapts to the reader's environment and allows two-way interaction. Their prototype ebook would use GPS, internet connectivity, and touch screens to tailor the story based on location and send messages to readers. They plan to market to two customer segments and partner with existing ebook platforms and distributors to launch the new format. Funding is currently being sought to develop a physical prototype.
Genre, themes and target audience for PLEBSstephenlatchem
Plebs is a British comedy television series that aired from 2013 to 2014. It follows three young men trying to make their way in ancient Rome. The show uses adult humor like sex, violence, and crude language typical of the comedy genre. However, these themes are presented in a comedic and satirical way so as not to overly offend. The target audience is ages 15 to 35 due to this mature content. The ancient Roman setting also allows the show to explore historical contextual themes not seen in other similar programs.
2013 eBook Self Publisher Research Survey ResultsDavid Wogahn
This survey reports research findings from more than 300 eBook self-publishing respondents, a group under-represented by book industry surveys which tend to focus on larger publishers. Responses address questions about eBook production, distribution, marketing and budgeting. Responses were gathered from members of book publishing associations, Making Connections (Goodreads author group) and Marketing on Amazon, a Linkedin group for self-publishers.
Godiva Expansion to India Marketing PlanKatie Meyer
Godiva is expanding into India and analyzing the market opportunities and challenges. They will target affluent consumers in India and position themselves as a luxury chocolate brand. To enter the market, Godiva will open boutique stores, partner with department stores, and use promotions focused on luxury themes. The goal is to establish Godiva as a symbol of wealth and status in Indian culture. Success will require constantly adjusting their marketing strategy.
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
12 Months of Learning about eBooks in 40 minutesKobo
At BookNet Canada’s Technology Forum 2010, I condensed down 12 months of learnings, lessons, mistakes, and improvements into 40 minutes (ok, maybe 45.) This also had pieces from the “missing” Tools of Change presentation that I couldn’t give in February, so it’s really two presentations in one. So rather than having to fire up your own hyperdynamic, warp-speed-running ebook startup, you can get the benefit of all of our best insights from the comfort of your own home.
Includes:
* Two early mistakes we made and how we fixed them
* 5 things that every publisher must have to win in ebooks
* Why Kobo jumped into the eInk game with the $149 eReader
* A day (and a week!) in the life of a digital reader
* The answer to the age-old question: “If Charlotte Bronte fought Stephenie Meyer, who would win?”
* The four other meanings of Kobo.
The document proposes a mobile application called Boimela that would allow users to read free eBooks and purchase eBooks on their smartphones. It outlines the benefits of eBooks over physical books, describes how the app would work and be monetized through partnerships with publishers and authors, and provides financial projections expecting to reach profitability in three years with over 22,000 customers.
E-Literature proposes a new model for interactive ebooks that adapts to the reader's environment and allows two-way interaction. Their prototype ebook would use GPS, internet connectivity, and touch screens to tailor the story based on location and send messages to readers. They plan to market to two customer segments and partner with existing ebook platforms and distributors to launch the new format. Funding is currently being sought to develop a physical prototype.
Genre, themes and target audience for PLEBSstephenlatchem
Plebs is a British comedy television series that aired from 2013 to 2014. It follows three young men trying to make their way in ancient Rome. The show uses adult humor like sex, violence, and crude language typical of the comedy genre. However, these themes are presented in a comedic and satirical way so as not to overly offend. The target audience is ages 15 to 35 due to this mature content. The ancient Roman setting also allows the show to explore historical contextual themes not seen in other similar programs.
2013 eBook Self Publisher Research Survey ResultsDavid Wogahn
This survey reports research findings from more than 300 eBook self-publishing respondents, a group under-represented by book industry surveys which tend to focus on larger publishers. Responses address questions about eBook production, distribution, marketing and budgeting. Responses were gathered from members of book publishing associations, Making Connections (Goodreads author group) and Marketing on Amazon, a Linkedin group for self-publishers.
Godiva Expansion to India Marketing PlanKatie Meyer
Godiva is expanding into India and analyzing the market opportunities and challenges. They will target affluent consumers in India and position themselves as a luxury chocolate brand. To enter the market, Godiva will open boutique stores, partner with department stores, and use promotions focused on luxury themes. The goal is to establish Godiva as a symbol of wealth and status in Indian culture. Success will require constantly adjusting their marketing strategy.
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
Tourism Marketing - Small Business Marketing Plan - Aventuras NaturalesKatie Meyer
Aventuras Naturales' marketing plan recommends refocusing on bird watching tours, rebranding, optimizing their website and social media presence, joining professional organizations like the International Ecotourism Society and Neotropical Bird Club, utilizing search engine optimization and paid search ads, and sending regular email newsletters through Constant Contact to better target serious birders and expand their business.
The document provides an overview of the publishing and e-publishing processes. It discusses the various stages of publishing including pre-press activities like editing, proofreading, pagination and post-press distribution. It also outlines the different roles in e-publishing such as language editors, technical editors and copy editors. Finally, it discusses the growth of the industry in India and future career opportunities in e-publishing.
AMCA Lecture Three Competitive Marketing StrategyAMCAAdvisor
The document discusses competitive marketing strategy, outlining Porter's generic strategies model and Ansoff matrix model. It covers competitor analysis including identifying competitors, determining their objectives and strategies, assessing strengths and weaknesses, and selecting which to attack or avoid. The presentation also analyzes different competitive orientations and applications of strategic models in marketing.
The document discusses the benefits and usage of e-books versus printed books. E-books allow quick access to a wide selection of books from any device and are good for traveling. However, printed books are preferred for socially reading with others. While e-book sales are higher than printed books according to surveys, e-books are unlikely to completely replace printed books as many readers enjoy both formats.
The capital market allows investors to trade investment instruments like stocks and bonds. It serves as a marketplace to transfer funds from investors with surplus capital to those with a deficit. The capital market has two main segments - the primary market where new stock issues are sold, and the secondary market where existing securities are traded, mainly on a stock exchange, to provide liquidity. Investment in the capital market faces risks from stock price volatility and interest rate fluctuations that impact bond prices.
The document discusses various types of mutual fund schemes classified based on maturity period, investment objective, and risk-return profile. Some of the key types discussed are open-ended schemes which allow continuous purchase and sale of units, close-ended schemes which have a fixed corpus and units are listed on stock exchanges, interval schemes which are open during predetermined intervals, equity/growth funds which seek long-term capital appreciation, income/debt funds which provide regular income, balanced funds which provide both growth and income, and money market funds which invest in short-term instruments and provide easy liquidity. Sector funds invest in specific industries while index funds invest in line with the composition of an index.
The capital market allows investors to trade various investment instruments like bonds, equities, and mortgages. It connects investors with surplus funds to those with deficits, providing long-term and overnight funding. Financial instruments traded include equities, credit products, insurance, foreign exchange, hybrids, and derivatives. The capital market has two main segments - the primary market where new securities are issued, and the secondary market where existing securities are traded, creating liquidity.
This document provides an overview of the FMCG sector in India including a SWOT analysis. It begins with definitions of FMCG and describes key segments. India has a large FMCG market, expected to reach $33.4 billion by 2015. The top strengths are low costs, established distribution networks, and strong brands. Weaknesses include lower technology investment and counterfeiting. Opportunities include the large untapped rural market and rising incomes. Threats include increased competition and high taxes. The document proposes strategies like expansion, improved distribution, innovation, and addressing issues in tax policy.
This document summarizes the current ebook landscape including business models, pricing, and the role of libraries. It discusses the agency model where publishers set ebook prices and the traditional wholesale model. Public libraries face challenges in providing ebooks due to price increases from publishers and limits on checkouts. While ebook reading is growing, many readers still prefer print and people first look to online stores rather than libraries for ebooks. Questions remain around universal ebook access and the future of publishing and libraries in the digital environment.
slide stack for a presentation I did at Westlake Porter Public Library explaining the basics of ereaders and tablets.
A video of this presentation is available here:
http://bit.ly/EBOOKHELP
The document provides information on various e-book readers and tablets that could be considered for the holidays in 2012. It discusses basic e-ink readers from Amazon, Kobo, and Barnes & Noble starting around $70. It also covers newer e-ink readers with front-lit or "paperwhite" screens, including the Kindle Paperwhite and Nook GlowLight. Several Android-based tablets are mentioned, such as the Kindle Fire, Nook HD, Google Nexus 7, and full-sized options. Color-screen tablets are compared to e-ink readers for portability and reading convenience.
This document discusses the rise of ebooks and digital reading. It notes that in 2010, for the first time Amazon sold more ebooks than physical books on Christmas Day. It explores who reads ebooks and the types of devices available, including dedicated ebook readers like Kindle and Nook as well as apps that allow ebooks to be read on smartphones and tablets. The document also addresses issues around ebook formats, pricing, the role of libraries, and sources for finding free ebooks online.
This document discusses the future of publishing and books. It explores how ebooks, subscription services, and social media are changing the publishing industry. While ebooks grew quickly at first, their growth has leveled off, and they have not replaced print books. Both ebooks and print books appeal to different reader preferences. The future of publishing lies online, with new marketing approaches like ecommerce and social networking. Publishers will need to adapt to serving readers, authors, and their business in this changing environment.
This document summarizes and compares different e-book readers and platforms. It discusses the differences between e-ink and LED screens, popular e-book reader devices, digital rights management, where to get e-books, advantages and disadvantages of smartphones and tablets for e-reading, and challenges libraries face in providing e-books.
1) There are several self-publishing platforms that authors can use to publish ebooks and print books, such as Amazon's Kindle Direct Publishing, CreateSpace, and Lulu.
2) These platforms offer different royalty rates, pricing structures, and distribution options. For example, KDP offers a 70% royalty rate for ebooks priced between $2.99-$9.99 while Lulu offers an 80% royalty rate.
3) Beyond publishing, authors also have options for designing covers, converting files, getting ISBN numbers, creating websites, and using social media and analytics to promote their work.
Do readers dream of e books (atkearney, febrero 2011)Juan Varela
1) E-books are growing rapidly as more readers and devices enter the market, though they still make up a small percentage of total book sales.
2) While e-books may cannibalize some print book sales, they also appear to increase overall book consumption by making it more convenient for readers to purchase new titles.
3) The e-book market is expected to continue growing significantly in coming years, reaching up to 20% of the total book market. However, growth will vary between countries and regions depending on factors like digital infrastructure and cultural attitudes.
This document provides an overview of e-books and discusses their impact on libraries. It describes different e-reader devices, e-book formats and costs, issues around publishers and ownership rights, and options for libraries to provide access to e-books including circulating e-readers, online access through services like OverDrive, and purchasing collections through vendors. The document also notes challenges for libraries in keeping up with changing e-book technologies and policies.
This document discusses e-readers in libraries. It provides an overview of popular e-reader devices like the Kindle, Nook, and Sony Reader. It then explores how libraries are acquiring and lending e-readers, the challenges they face in choosing titles and developing lending policies, and the generally positive reaction from patrons. The document also notes some potential legal issues regarding lending e-readers due to vague terms of service from companies like Amazon.
The document provides an analysis of the Kindle e-reader including its history and mission, current users, purchase cycles, strengths, weaknesses, opportunities, threats, and competition. It details Amazon's launch of the Kindle in 2007 and subsequent models, examines Kindle user demographics and geographic coverage. The analysis also includes a SWOT analysis and overview of competitors in the e-reader market.
Tourism Marketing - Small Business Marketing Plan - Aventuras NaturalesKatie Meyer
Aventuras Naturales' marketing plan recommends refocusing on bird watching tours, rebranding, optimizing their website and social media presence, joining professional organizations like the International Ecotourism Society and Neotropical Bird Club, utilizing search engine optimization and paid search ads, and sending regular email newsletters through Constant Contact to better target serious birders and expand their business.
The document provides an overview of the publishing and e-publishing processes. It discusses the various stages of publishing including pre-press activities like editing, proofreading, pagination and post-press distribution. It also outlines the different roles in e-publishing such as language editors, technical editors and copy editors. Finally, it discusses the growth of the industry in India and future career opportunities in e-publishing.
AMCA Lecture Three Competitive Marketing StrategyAMCAAdvisor
The document discusses competitive marketing strategy, outlining Porter's generic strategies model and Ansoff matrix model. It covers competitor analysis including identifying competitors, determining their objectives and strategies, assessing strengths and weaknesses, and selecting which to attack or avoid. The presentation also analyzes different competitive orientations and applications of strategic models in marketing.
The document discusses the benefits and usage of e-books versus printed books. E-books allow quick access to a wide selection of books from any device and are good for traveling. However, printed books are preferred for socially reading with others. While e-book sales are higher than printed books according to surveys, e-books are unlikely to completely replace printed books as many readers enjoy both formats.
The capital market allows investors to trade investment instruments like stocks and bonds. It serves as a marketplace to transfer funds from investors with surplus capital to those with a deficit. The capital market has two main segments - the primary market where new stock issues are sold, and the secondary market where existing securities are traded, mainly on a stock exchange, to provide liquidity. Investment in the capital market faces risks from stock price volatility and interest rate fluctuations that impact bond prices.
The document discusses various types of mutual fund schemes classified based on maturity period, investment objective, and risk-return profile. Some of the key types discussed are open-ended schemes which allow continuous purchase and sale of units, close-ended schemes which have a fixed corpus and units are listed on stock exchanges, interval schemes which are open during predetermined intervals, equity/growth funds which seek long-term capital appreciation, income/debt funds which provide regular income, balanced funds which provide both growth and income, and money market funds which invest in short-term instruments and provide easy liquidity. Sector funds invest in specific industries while index funds invest in line with the composition of an index.
The capital market allows investors to trade various investment instruments like bonds, equities, and mortgages. It connects investors with surplus funds to those with deficits, providing long-term and overnight funding. Financial instruments traded include equities, credit products, insurance, foreign exchange, hybrids, and derivatives. The capital market has two main segments - the primary market where new securities are issued, and the secondary market where existing securities are traded, creating liquidity.
This document provides an overview of the FMCG sector in India including a SWOT analysis. It begins with definitions of FMCG and describes key segments. India has a large FMCG market, expected to reach $33.4 billion by 2015. The top strengths are low costs, established distribution networks, and strong brands. Weaknesses include lower technology investment and counterfeiting. Opportunities include the large untapped rural market and rising incomes. Threats include increased competition and high taxes. The document proposes strategies like expansion, improved distribution, innovation, and addressing issues in tax policy.
This document summarizes the current ebook landscape including business models, pricing, and the role of libraries. It discusses the agency model where publishers set ebook prices and the traditional wholesale model. Public libraries face challenges in providing ebooks due to price increases from publishers and limits on checkouts. While ebook reading is growing, many readers still prefer print and people first look to online stores rather than libraries for ebooks. Questions remain around universal ebook access and the future of publishing and libraries in the digital environment.
slide stack for a presentation I did at Westlake Porter Public Library explaining the basics of ereaders and tablets.
A video of this presentation is available here:
http://bit.ly/EBOOKHELP
The document provides information on various e-book readers and tablets that could be considered for the holidays in 2012. It discusses basic e-ink readers from Amazon, Kobo, and Barnes & Noble starting around $70. It also covers newer e-ink readers with front-lit or "paperwhite" screens, including the Kindle Paperwhite and Nook GlowLight. Several Android-based tablets are mentioned, such as the Kindle Fire, Nook HD, Google Nexus 7, and full-sized options. Color-screen tablets are compared to e-ink readers for portability and reading convenience.
This document discusses the rise of ebooks and digital reading. It notes that in 2010, for the first time Amazon sold more ebooks than physical books on Christmas Day. It explores who reads ebooks and the types of devices available, including dedicated ebook readers like Kindle and Nook as well as apps that allow ebooks to be read on smartphones and tablets. The document also addresses issues around ebook formats, pricing, the role of libraries, and sources for finding free ebooks online.
This document discusses the future of publishing and books. It explores how ebooks, subscription services, and social media are changing the publishing industry. While ebooks grew quickly at first, their growth has leveled off, and they have not replaced print books. Both ebooks and print books appeal to different reader preferences. The future of publishing lies online, with new marketing approaches like ecommerce and social networking. Publishers will need to adapt to serving readers, authors, and their business in this changing environment.
This document summarizes and compares different e-book readers and platforms. It discusses the differences between e-ink and LED screens, popular e-book reader devices, digital rights management, where to get e-books, advantages and disadvantages of smartphones and tablets for e-reading, and challenges libraries face in providing e-books.
1) There are several self-publishing platforms that authors can use to publish ebooks and print books, such as Amazon's Kindle Direct Publishing, CreateSpace, and Lulu.
2) These platforms offer different royalty rates, pricing structures, and distribution options. For example, KDP offers a 70% royalty rate for ebooks priced between $2.99-$9.99 while Lulu offers an 80% royalty rate.
3) Beyond publishing, authors also have options for designing covers, converting files, getting ISBN numbers, creating websites, and using social media and analytics to promote their work.
Do readers dream of e books (atkearney, febrero 2011)Juan Varela
1) E-books are growing rapidly as more readers and devices enter the market, though they still make up a small percentage of total book sales.
2) While e-books may cannibalize some print book sales, they also appear to increase overall book consumption by making it more convenient for readers to purchase new titles.
3) The e-book market is expected to continue growing significantly in coming years, reaching up to 20% of the total book market. However, growth will vary between countries and regions depending on factors like digital infrastructure and cultural attitudes.
This document provides an overview of e-books and discusses their impact on libraries. It describes different e-reader devices, e-book formats and costs, issues around publishers and ownership rights, and options for libraries to provide access to e-books including circulating e-readers, online access through services like OverDrive, and purchasing collections through vendors. The document also notes challenges for libraries in keeping up with changing e-book technologies and policies.
This document discusses e-readers in libraries. It provides an overview of popular e-reader devices like the Kindle, Nook, and Sony Reader. It then explores how libraries are acquiring and lending e-readers, the challenges they face in choosing titles and developing lending policies, and the generally positive reaction from patrons. The document also notes some potential legal issues regarding lending e-readers due to vague terms of service from companies like Amazon.
The document provides an analysis of the Kindle e-reader including its history and mission, current users, purchase cycles, strengths, weaknesses, opportunities, threats, and competition. It details Amazon's launch of the Kindle in 2007 and subsequent models, examines Kindle user demographics and geographic coverage. The analysis also includes a SWOT analysis and overview of competitors in the e-reader market.
Five Big Trends that Will Rock the Future of PublishingSmashwords, Inc.
This presentation examines five big trends impacting the future of book publishing. It explores how technology is disrupting the book publishing industry, how Big Publishers are threatening the future of books, and how indie authors + ebooks have the power to expand book consumption and promote cross-cultural understanding for the good of all humanity. Keynote address presented by Mark Coker of Smashwords at the 27th Annual Central Coast Writers' Conference held in Morro Bay, CA. Presented September 17, 2011
FGS 2014 - Electronic Publishing Fundamentals for Society LeadersGenealogyMedia.com
This document provides an overview of electronic publishing fundamentals for society leaders. It discusses what electronic publishing is, the benefits and risks, different e-book formats including PDF, Kindle, ePub and iBooks. It covers e-book market share, genres, sales statistics and considerations for fixed layout vs flowing text. The document also addresses digital rights management, electronic rights, and provides guidance on goals, costs, pricing, and creation workflows for getting started with electronic publishing.
EBook/Digital Book Market at DESA's Publishing PerspectivesKarl Galea
The document discusses the ebook/digital book market, contextualizing trends locally and internationally. It notes that ebooks on Kindle reached 3 million users in 2 years, while the iPad reached that number in just 80 days. When an eReader is purchased, ebook sales increase while physical book readership decreases by 33 percentage points. US ebook sales grew 137% quarter-over-quarter in Q2 2010. The document outlines the traditional publishing process and notes that ebooks lower barriers to entry and allow for centralized sales and custom distribution/reading. It suggests the real changes in publishing are happening at the "edges" through transliteracy, collective/social approaches, and crowd-sourced online participation and conversation.
Sue Polanka: Purchasing E-Readers for Your LibraryALATechSource
This document discusses lending e-book readers in libraries. It provides statistics on the growth of e-book usage and ownership of e-readers. It also discusses the various e-reader devices, e-book formats and issues around digital rights management (DRM). The document outlines considerations for establishing an e-reader lending program, including selecting devices, budgeting, purchasing content and dealing with legal issues. It provides examples of e-reader program models and looks at the future of e-books and potential impacts on libraries.
Mobcast was founded in 2008 to provide eBook platforms for mobile devices. It has since partnered with major mobile carriers and publishers. The global digital book market is projected to grow significantly by 2017, and Mobcast is well-positioned to capitalize on this with its white-label eBookstore platform. Mobcast's platform addresses distribution, hardware compatibility, access across devices, publisher relationships, building customer bases, and improving book discovery - areas expected to determine market leadership over the long term.
The document provides guidance on choosing the best e-reader based on an individual's needs and budget. It outlines factors to consider like intended use, reading environment, and whether the device will be shared. Budgets range from $69 for basic e-ink readers to $499 for color tablets. Options are discussed for dedicated e-readers, color e-readers from booksellers, and color tablets. The document also provides details on several popular e-reader models and their key features to help readers determine the best fit.
Here are some questions to consider:
1. What are your real interests in this situation?
Focusing on interests rather than positions can help uncover mutual gains.
2. Is there a "win-win" solution where both sides feel they came away with something of value?
Looking for solutions where both sides are better off can help avoid damaging moves.
3. What are some creative options we haven't considered yet?
Brainstorming more possibilities before critiquing each other's ideas leaves room for problem-solving.
4. How can we build understanding and trust between us?
A good relationship makes tough negotiations easier; finding common ground is key.
5. What does a fair resolution look
The document discusses liability under the Foreign Corrupt Practices Act (FCPA) for parties involved in a joint venture. It states that all parties in a joint venture can be liable under the anti-bribery provisions of the FCPA, regardless of ownership percentage. The majority interest is liable for compliance with the accounting provisions, but the minority interest can avoid liability if they implement adequate controls. It recommends conducting thorough due diligence on any potential joint venture partners, including any government influence, and drafting an agreement with strict compliance provisions like a prohibition on bribery and requirements for annual certifications and audits.
Facebook & YouTube Small Business Social Media Project - UF MBA GearKatie Meyer
Gator MBA Gear is a student-run non-profit that sells apparel and merchandise to University of Florida MBA students and alumni. It has run search advertising and social media campaigns to raise brand awareness. The search campaign drove over 86,000 impressions but engagement was low. The social media video received over 2,000 views after seeding but maintaining interest over time was difficult. Gator MBA Gear lacks website analytics and could benefit from building its online community presence.
This document provides an overview of India covering its history, language, religion, customs, social institutions, population, economy, trade restrictions, foreign direct investment policy, cultural dimensions, and business customs. Key highlights include India having a population of over 1.2 billion people, Hinduism being the dominant religion practiced by 80.5% of the population, the caste system being outlawed but discrimination still existing, and relationship-based business practices being common.
Southwest Airlines has built a strong brand image focused on being fun, friendly, and providing good customer service. However, customer interviews found that while customers like Southwest's customer service, price and convenience are more important factors in booking decisions. Customers appreciate Southwest's low fees but have noticed rising prices. The report recommends Southwest position itself as the "Value Leader" and improve its online presence to better compete.
Southwest Airlines has positioned itself as a low-cost, fun and friendly airline since the 1970s. It offers low fares, no baggage fees and values customer service. Southwest aims to expand its point-to-point flights and target frequent business travelers. While maintaining its low-cost approach, Southwest focuses on growing its market share and delivering consistent financial performance.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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2. History of eBooks
1971 First ebook, or electronic version of a printed book,
created by Project Gutenberg
1989 10th eBook milestone
1990 First eBook display program, PC-Book, invented
1993 First website to sell eBooks, Bibliobytes, launched
1998 NuroMedia offers first handheld eBook reader
1999 American publisher, Simon & Schuster, becomes
1st publisher to offer titles in both print & eBook format
2011 eBook sales surpass print book sales according to
Amazon
3. The eBook Industry
eBook Market Share eReader Market Share
5%
10% 18% Kindle
Amazon NOOK
41%
B&N Ipad
14%
25% Apple
60% Android*
Other 10%
Other
17%
*Android includes Kindle Fire
4. Wholesale
Pricing
• The publisher and the
retailers split the revenue
50/50.
• The retailer can choose to
sell the book at any price.
• Amazon was selling books
at a loss to help boost sales
of kindles.
5. Agency
Pricing
• Publishers set the
competitive price - $12.99
• Publishers get a standard
70% - $9.09
• They get less money with
this model because of the
discount list price
• This created eBook
competition
• Companies like
Amazon, Apple and B&N
were now forced to compete
on user experience not price
6. Anti-trust Lawsuit
Spring 2012
Conspiracy to limit competition for the pricing of e-books
No retailer could set a price below Apple’s price
HarperCollins, Hachette and Simon & Schuster settled
with the DOJ
Apple, Penguin & Macmillan did not
Retailers will again be allowed to discount the price of e-
books – only good for 2 years – then the publishers can
renegotiate
Discounting retailers are no longer permitted to take a
loss on the book – they are restricted to breaking even
10. Substitutes
Format Price
Library eBook Free
Paperback $6.99
eBook (Kindle) $9.99
$14.95/book (limit 1
Audible Audiobooks
book/month)
Hardcover $18.68
Amazon Whispersync $ 12.99 with purchase of Kindle
(audiobooks) ebook ($22.98)
Audiobook CD $31.50
11. Pricing Problems
Price Fixing
Illegal downloads
Consumer perception of value
Amazon’s lost leader strategy set consumer’s reference
price artificially low
COGS awareness
Free Library eBooks
Paperback Prices – Substitute Awareness Effect
Wide range of prices – no consistent anchoring
12. Solutions via Targeted Market
Segmentation
Segment the Market
technical applications
Differentiation based upon Functionality
Travel books, textbooks, nonfiction, children’s books, textbooks, etc.
authors with cult followings
Pay What You Wish
With a % donation to a Charity
voracious readers
“Bookoo”
All you can eat rental
readers with strong preferences, periodic readers
À La Carte Rental
Pay on-demand, option to buy
Loyalty Discount
13. Proposed Prices
$8.94
$4.99 Average $14.99
$12.00
A La Carte Barnes & Average 2 eBook
Single Noble Bookoo
eBook eBook Paperback Unlimited
rental Price Book Price Rental
$6.91 $8.99 $14.99 $25.00
Average 1 eBook Hyper Average
Amazon Bookoo Rich Hardcover
eBook Unlimited Format Book Price
Price Rental eBook
14. Premium Pricing
Differentiation based upon Functionality
$14.99 and up to purchase
Not available for rental
Travel books, textbooks, nonfiction, children’s books, etc.
Demonstrative Advertising
15. Pay What You Wish
PWYW
Why?
1 in 3 people download eBooks illegally
Recommended for authors with strong fan bases
Set minimum price to cover costs
Entice consumers to pay higher prices
Include a message from/about the author
Option to give portion of sales to charity
Average cost is $2.27
Offer Bundling for series, upcoming releases
16. PWYW Advantages
Payment model will likely capture sales from otherwise illegal
pirating & increase sales volume
May lead to lower margins
Attractive for retailers who desire greater market share
May help offset consumer switching costs if consumer decides to
switch eReaders
Most Popular eBook Formats
7% 4%
PDF
8%
EPUB
35%
9% MOBI
TXT
22%
15% LRF
17. Subscription Model
eBook Rentals – “Bookoo”
$8.99 for 1 eBook out at a time
$14.99 for 2 books out at a time
$6.00 for each additional book at a time
No limit on the number of books/month
Similar services:
Amazon Prime – 1 free rental at a time
Restricted titles
BrainHive – K-12 on-demand
$1 rentals, 3000 titles
18. À La Carte Rental
$4.99 for 30 day rental
After 30 days:
$4.99 to extend another 30 day rental
$5.00 to buy
Loyalty Discount
After 10 rentals, 11th rental is 50% off
Helpful for unknown authors
Readers with a strong preference who read books once
LisaProject Gutenberg - Digital library comprised of books from the public domain at University of IllinoisGoal: Share literary works across the globehttp://archive.org/stream/ashorthistoryofe29801gut/29801-pdf#page/n0/mode/2uphttp://www.guardian.co.uk/books/2002/jan/03/ebooks.technologyhttp://www.nytimes.com/2011/05/20/technology/20amazon.html?_r=0
Katie
KatieAmazon built an early lead in the e-book marketThey devalued consumer's notion of what an eBook should costPublishers wanted competition to boost the whole categoryOther eBook publishers couldn’t compete in the marketplace because of Amazon’s pricinghttp://news.cnet.com/8301-1023_3-57412587-93/why-e-books-cost-so-much/
KatiePublishers don’t care that the end price to the consumer is higherThey would still rather get people to buy print because the margins are higherhttp://news.cnet.com/8301-1023_3-57412587-93/why-e-books-cost-so-much/
Anniewww.amazon.comwww.apple.comwww.audible.comwww.barnesandnoble.comExample prices given are for Fifty Shades of Grey based upon Amazon.com pricing 12/3/12.
Billiehttp://online.wsj.com/article/SB10000872396390443819404577635534214396076.htmlhttp://www.teleread.com/ebooks/e-book-pricing-hinges-on-customer-perception-of-value/http://www.pcworld.com/article/253593/some_publishers_quickly_settle_e_book_price_fixing_lawsuit.htmlApple/publishers claim that Amazon was engaging in “predatory” behavior through its $9.99 pricing strategy http://www.guardian.co.uk/books/2012/sep/07/ebook-price-fixing-judge-settlementArgument against Amazon- increased competition http://online.wsj.com/article/SB10001424052702303740704577527211023581798.htmlPublishers didn’t have much choice but to accept Amazon’s prices. They couldn’t just stay out of the e-book market (not realistic in today’s “digital age”)http://online.wsj.com/article/SB10001424052702303740704577527211023581798.htmlIllegal downloading is becoming a growing problem and often results from the consumers’ willingness to pay being below the current e-book prices. Consumers have more incentive to engage in e-book piracy when they do not feel that the price is justified by the costs. Amazon has dominated the e-book market and consumers have become used to the company’s $9.99 pricing strategy. Since this price point has become established in the e-book industry, it will be difficult to raise prices above this price point in the future. Consumers are not aware of the up-front costs associated with e-books. They focus on the low marginal costs and therefore do not feel that production costs are substantial enough to justify the current prices. Free eBooks are now being offered through libraries, which retailers will now face as part of their competition. With the availability of free library eBooks and their increasing compatibility with e-readers, it will be more difficult to incentivize consumers to rent or purchase eBooks. Given the numerous substitutes available (ex. paperbacks, library eBooks, audiobooks), consumers will tend to have a higher price elasticity and be more price sensitive. The question remains as to what is an appropriate anchor point. Paperback prices often range from $5 to $15 dollars, hardcovers average around $25 and audiobooks are priced at $12.99 to14.95. The different book formats make price comparisons difficult for consumers.
AnnieDifferentiation – 150% - $14.99 (to create a new industry price triggerpoint)PWYW – min. based upon authorNetflix - $8.99/month (1 book at a time/month), $14.99/month (2 at a time)A la Carte Rental - rent - $4.99 (30 days) then extend rental ($4.99) or buy ($3.99) or book expireshttp://www.teleread.com/ebooks/amazon-top-100-e-books-almost-2-50-cheaper-on-average-than-bn-top-100/
KatieJust like eReaders are differentiqated though their ink screens, books for tablets should be differentiation through interactivityInteractivityRich Media
LisaSurvey reveals that 1 in every 3 who download eBooks on digital readers does so illegally and 25% of those who admitted to illegally downloading eBooks would continue to do so in the future. Book industry faces significant lost revenues due to e-book piracy. No publishers have filed a lawsuit yet.Ex - A self-published author has beaten names including Lee Child, James Patterson and Stieg Larsson to become the bestselling ebook author on Amazon.co.uk for the last three months of 2011.http://www.mediabistro.com/galleycat/one-out-of-every-three-readers-download-pirated-ebooks_b30723http://thehighlow.com/2011/05/will-e-books-become-the-next-napster/http://blog.smashwords.com/2010/02/most-popular-ebook-formats-revealed.htmlPie Chart Statistics – Smashblog, January 2010 survey“Can a ‘pay what you want’ pricing system work for digital media products retailing?” EuroMonitor, January 10, 2011http://www.guardian.co.uk/books/2012/feb/08/self-published-author-amazon-ebook
PWYW could be an attractive pricing model for an eBook retailer aiming to gain more market share. Switching costs - Not all eBook formats are compatible with all eBook readers. For example, Amazon’s Kindle readers do not support the ePub format and Barnes & Noble’s Nook readers do not support the Mobi format.No universal format aside from plain text.
BillieAmazon Prime’s Rental Service: The main issues were the short time limit and the limited selection of e-books. Picture from twitter.comBrainHive’s on-demand model is targeted to educational institutions. It allows for a much cheaper alternative to print textbooks and is an attractive option for students who only use textbooks for a limited period of time. The shift to digital textbooks can also prove to be beneficial for the publishers since it reduces the used book secondary market. Netflix model: Different subscription packages available. For example, consumers will be able to choose how manye-books that they want to hold at a time. Consumers can “return” an e-book in exchange for another. They will also have the option to buy e-books for an additional cost if it is one that the consumer wants to own. There will be no time limit for holding an e-book, which is a policy that consumers will value over traditional rental since many of them may read a book over an extended period of time. It is also beneficial for those consumers who are unable to finish a book within a short period of time and end up having to start over. This “Netflix” model targets high-volume readers. It is a way to price discriminate based on quantity. Consumers who read more eBooks will end up paying lower unit prices. The high-volume readers are more likely to be price sensitive because they are purchasing large volumes (e-book purchases make up a larger portion of income for avid readers)The infrequent readers will continue to purchase or rent a la carte. This model also helps to obscure the COGS since consumers are not paying at a per book price. Many consumers now are not aware of the large fixed costs and focus on the low marginal costs. However, by implementing a subscription model, the consumer is not focused on the per-book price and is less likely to perceive the subscription price as unfair. By allowing consumers to easily switch subscription plans, consumers can adapt to changes in their reading behavior (ex. some consumers may read more in the summer or based on their schedule).Publishers would receive a portion of subscription revenue based on number of rentals. Another trend that has emerged in recent years is that people don’t feel like they necessarily need to own books for a long period of time. This shift in consumer needs supports this subscription rental model. Radnora, Mary & Shrauger, Kristine Jo. Ebook Resource Sharing Models: Borrow, Buy, or Rent pages 155-161http://techland.time.com/2011/11/03/amazon-prime-free-kindle-e-book-rentals/http://betakit.com/2012/06/04/brain-hive-debuts-on-demand-digital-library-for-schools
BillieTheà la carte rental model is targeted to the periodic readers. The consumers have the option to buy the e-book after the rental period, which is geared towards consumers with strong preferences. The option to extend the rental period provides flexibility for the consumer. However, the rental extension and purchase option are priced in a way that induces the consumer to buy the e-book if they need to use the book for longer than 30 days or cannot finish the book within the 30 day time period. The rental models are an effective method for segmenting consumers based on reading behavior, particularly through purchase quantity. The models target both the high-volume readers as well as the periodic readers with inconsistent reading habits. Overall, we recommend to adopt the rental models over the other two alternatives. PWYW pricing may be profitable for very well known authors that have a loyal and established customer base. However, this strategy would be risky for unknown authors and major retailers. While differentiation through functionality could potentially be an effective strategy, it is currently not technologically feasible, and therefore, we feel that the rental pricing strategy provides the best opportunity in today’s market.
Lebert, Marie. (2009, August 26). A Short History of EBooks. NEF, University of Toronto. Retrieved on December 1, 2012 at http://archive.org/stream/ashorthistoryofe29801gut/29801-pdf#page/n0/mode/2up.