This document provides Gulong Online Indonesia's marketing plan to promote the game's launch. The plan details campaigns for the teaser, pre-CBT, CBT, and post-launch phases. Activities include creating a teaser site and social media presence, magazine ads, community events, alpha testing, in-game events, banner ads, email/SMS blasts, and DVD distribution. The target audiences are online gamers and wuxia novel fans. Key metrics include sign-ups, player counts, and brand awareness. The plan aims to seed the community and drive recruitment around the game's early access and official launches.

1. Gulong Online Indonesia
Marketing Plan
Gulong Online Indonesia

2. Key Communication Message
Communication Message for Teaser Phrase
Akan Lahir Para Pesilat Yang Akan Menggegerkan Dunia Persilatan
Communication Message for Pre-CBT Phrase
Ketika Para Pesilat Berkumpul, Disitulah Muncul Gulong
Communication Message for CBT
Era Baru Cerita Silat Online Dimulai
Target
Audien
ce
Online Gamer
(Primary)
MMORP
G
MMOCas
ual
MMOBrow
ser
Male 90% / Female 10%
Age > 15
Urban, Class C-B
Warnet Gamers & Home User
s(nation wide)Non Gamer
(Secondary)
Wuxia Novels and Serials Fans
Male
Age > 25 – 35
Urban, Class C-B
Working People

3. Main Tag
CBT Main Tag :
Era Baru Cerita Silat Online Dimulai
Secondary Taglines For CBT :
Pilih Karakter dan keahlianmu,
Gegerkan Dunia Persilatan !
Takdir Dunia Persilatan Ada
Ditanganmu !
Baik Buruknya Dunia Persilatan Kamu
yang Menentukan !

4. Teaser Site

5. Blog Site
Draft Layout
Design

6. Logo Design Modern
Official Logo

7. Logo Design Modern
Official Logo

8. Marketing Overview
TeaserTeaser
Awareness
• Official Fanpage
• Teaser Site (on going)
• Online Marketing Activities
• Facebook Like & Share
• Mega Bazzar Computer
Medan
Awareness
• Official Fanpage
• Teaser Site (on going)
• Online Marketing Activities
• Facebook Like & Share
• Mega Bazzar Computer
Medan
Pre-CBT
Phrase
Pre-CBT
Phrase
Community Seeding &
Recruitment
• Teaser Site
• Magazine Advertising
• Community Online Events
• Channel Marketing (POSM)
• Official Blog Site
Community Seeding &
Recruitment
• Teaser Site
• Magazine Advertising
• Community Online Events
• Channel Marketing (POSM)
• Official Blog Site
Focus Group Test
• Pre-Alpha Testing
• Alpha Testing
Focus Group Test
• Pre-Alpha Testing
• Alpha Testing
CBT/OBT
Phrase
CBT/OBT
Phrase
Recruitment & Retention
• Magazine Advertising
• Portal Banner Ads
• Online Ads (FB, Google)
• EDM & SMS blast
• DVD Client Distribution
• Press Conference
• CBT/OBT In-Game Events
Recruitment & Retention
• Magazine Advertising
• Portal Banner Ads
• Online Ads (FB, Google)
• EDM & SMS blast
• DVD Client Distribution
• Press Conference
• CBT/OBT In-Game Events
Commercial
Launch
Commercial
Launch
Activation
• Ground Events
• Radio Ads
Activation
• Ground Events
• Radio Ads

9. Marketing Timeline Overview
TeaserTeaser Pre-CBTPre-CBT CBT/OBTCBT/OBT POST LAUNCHPOST LAUNCH
No MARKETING ACTIVITIES Feb March April May June July Aug
1 Official Fanpage Launched
2 Teaser Site
3 Magazine Advertising
4 Community Seeding Activities
5 Channel Marketing (POSM)
6 Community Online Event March
7 Community Online Event April
8 Community Online Event May
9 Alpha Testing
10 Nesting/seeding
11 CBT
12 OBT/CM
13 Official Blog Site
14 Portal Banner Ads
15 Online Ads (FB & Google)
16 EDM & SMS Blast
17 DVD Client Distribution
18 Press Conference
19 Ground Events
20 Radio Ads
Note : Timeline Detail Provide in Excel

10. TEASER CAMPAIGN :
• Teaser Banners
• Official Fanpage Launching
• Online Marketing Activities
• Mega Bazzar Computer Medan

11. Teaser Campaign
Posted Teaser Banners to Existing Facebook Fanpage (FOL2, DGN, FL2)

12. Community Fanpage

13. Media Coverage
Gamestation Fanpage Coverage
Exposure to 75,700 fans

14. Online Marketing
Post Videos and Articles to Facebook & Google+ Fanpage
• Video Spoiler
• Article about Gu Long Author
• Video about Legend of The Flying Dagger
• Article about Legend of The Flying Dagger
• Share video about Chu Liu Xiang
• Share Video about Chu Liu Xiang 2
Send Article to Media Partners
• GameQQ
• Klikgame
• Game8indo
• Majalahgame
• Ligagame
• Radiogamers
Post Articles to Community Forum
Channel : Book and Movie
• detik tjersil 1
• detik tjersil 2
• detik tjersil 3
• indofiles
• bluefame
Send Article to Payment Partners
Coming Soon

15. Like & Share
Marketing Activities
Summary
Dates
 All IAH product will start a Facebook campaign on their
individual Facebook page
 Share & like GLO & stand a chance to win prizes!
 Participating products: FOL2, DGN, FL2
 Game Video Trailers (Promote IAH Youtube Channels)
Key Metrics
Objectives
 Current total IAH & Games FB Fans : 120,000+
 Target 500 shares & likes
 Community engagement of fans & brand awareness
 22 February – 4 March 2013
Result
 Target achieved more than 500 likes since 26th
February 2013

16. Like & Share
FOL2 Facebook Fanpage
FL2 Facebook Fanpage
DGN Facebook Fanpage

17. Like & Share
Passport slide banner
Postal slide banner
Landing page Event Article

18. MBC MEDAN
Marketing Activities
Summary
Dates
 Play Gulong videos trailer
 Invite visitor to like fanpage
 LIKE & SHARE event for IAH gamer
Key Metrics
Objectives
 Current total IAH & Games FB Fans : 120,000+
 Target 500 shares & likes
 Community engagement of fans & brand awareness
 6 – 10 March 2013
Result
 Target achieved more than 500 likes since 26th
February 2013

19. Pre-CBT CAMPAIGN :
• Teaser Site
• Magazine Advertising
• Blog Site
• Channel Marketing (POSM)

20. Teaser Site
Marketing Activities
Summary
Dates
 Raise contents periodically :
 Heroes Images
 Weapons Images
 Video Trailers
 What is your Gulong character feature
Key Metrics
Objectives
 Target 100,000 pageviews in the
month of April
 Increase Brand Awareness
 April 2013

21. Magazine Ads
Marketing Activities
Summary
Dates
 Coming Soon Teaser Display Ads
 Periodically write game guides content
 CTA Message for pre register member sign-up
 Game Magz : Gamestation, Hotgame, Omega, Zigma
Key Metrics
Objectives
 3,000 register users for pre-CBT
period April – May 2013
 Estimate 100,000 outreach from
game magazine total audience
per edition
 Brand Awareness & Recruitment
 April 2013
Key Metrics  IDR. 200,000,000

22. Magazine Ads
Gamestation – April13’s edition

23. Magazine Ads
Zigma & Omega – April13’s edition

24. Blog Site
Marketing Activities
Summary
Dates
 Periodically post new contents and teaser update
articles
 Open pre-registration sign up
 Pre-sign-up and redeem your starter packs reward at
the CBT
 Collect user info such emails & phone number
Key Metrics
Objectives
 3,000 register users for pre-CBT period April –
june 2013
 Estimate 100,000 outreach from game
magazine total audience per edition
 Brand Awareness & Recruitment
 April 2013

25. Channel Marketing
Marketing Activities
Summary
Dates
 Create POSM from gulong digital assets
 Create premium merchandise
Key Metrics
Objectives
 3,000 register users for pre-CBT
period April – june 2013
 1,000 PCCU for CBT/OBT
 800 ACCU for CBT/OBT
 Brand Awareness & Retention
 April 2013

26. Community Online Event
Marketing Activities
Summary
Dates
 Create online fanpage “Pantun (poem) Silat” event
 User share event banner to their public view timeline
 User must create their own “pantun silat” and collect the most
like
 3 winners with the most likes share posted win Gulong T-
shirt merchandise + mobile phone voucher
Key Metrics
Objectives
 120 shares for LIKE & Share Event Banner
 Brand Awareness & Retention
 22 March – 1 April 2013
Budget
 IDR. 550,000

27. Pantun Silat Event
Pre-Event Promotion
Send article to media & payment partners :
1. http://www.gameqq.net/events/17052-event-like-and-share-pantun-silat-gulong-online-indonesia
2. http://www.klikgame.com/article/event-pantun-silat-gulong-online-indonesia
3. http://www.kotakgame.com/berita/detail/23898/Event-Like-and-Share-Pantun-Silat-di-Gulong-Online
4. http://hotgame-online.com/read/3530/eventlike-and-share-pantun-silat
5. http://majalahgame.com/update-gulong-online-event-like-share-pantun-silat.html

28. Pantun Silat Event
Pre-Event Promotion
Send article to media & payment partners :

29. Pantun Silat Event
Result :
1. 158 users participate by create “pantun silat” and shared event banner
2. Collect 107 new likes during event period
3. Total event banner reach 488 fans
4. Total 839 fans per 1 april 2013
Official winners announcement

30. Community Online Event
Marketing Activities
Summary
Dates
 Community online event
 Create your own comic story and stand a chance to
win prizes from DA/Tt eSPORTS product
Key Metrics
Objectives
 120 comic post
 Brand Awareness & Retention
 19 – 29 April 2013
Budget
 Sponsored

31. Community Online Event
Komik Event Gulong Online Indonesia Bersama Digital AllianceA/Tt
eSPORTS
Marketing Activities
Summary
Period
Marketing
Opportunities
Event Title
19-29 April 2013
• Online community event di fanpage Gulong Online Indonesia :
1. Unduh materi komik event lewat banner event di fanpage
atau via link yang telah disediakan
2. Ciptakan jalan cerita komik versi kalian sendiri
3. Post image materi komik tersebut di fanpage Gulong
Online Indonesia
• Co-Promo & Co-Branding produk DA/Tt eSPORTS
• Brand exposure ke 120,000++ Facebook fans 4 games
IAHGames (Fifa Online 2, Dragonica, Fairyland 2, Gulong Online)

32. Community Online Event
Comic Event Material - April

33. Focus Group Test:
• Pre-Alpha Client Testing
• Alpha Client Testing

34. Alpha Testing
Marketing Activities
Summary
Dates
 Recruit Chronicles Community to do alpha client game
testing
 Partnership with computer partners (DA, BENQ/LG)
 Capture nice advertorial documentation
 Send article to online & offline media partners
 Create post event media & community gathering
Key Metrics
Objectives
 3,000 register users for pre-CBT
period April – May 2013
 Estimate 100,000 outreach from
game magazine total audience
per edition
 Brand Awareness & Recruitment
 June 2013
Budget  IDR. 6,000,000

35. Nesting/Seeding
Marketing Activities
Summary
Dates
 Partnership with voucher agents to held event
 Run during CBT – OBT period
 Target selected cities :
 Run by IAH : Yogya, Medan, Surabaya
 Run by Agents : Ponti, Pekanbaru, Palembang,
Samarinda, Makasar, Semarang
Key Metrics
Objectives
 1,000 PCU during CBT-OBT/CM
period
 Brand Awareness & Recruitment
 July 2013
Budget  TBC

36. CBT Campaign:
• Magazine Advertising
• Portal Banner Ads
• Online Ads (FB, Google)
• EDM & SMS blast
• DVD Client Distribution
• Press Conference
• CBT/OBT In-Game Events

37. Online Banner
Marketing Activities
Summary
Dates
 Buy popular online banner gaming portal : GameQQ &
KLIKGAME
 CTA message to invite gamers
 Campaign banners start 2 weeks before CBT period
 Sign-up and redeem your starter packs CBT reward
Key Metrics
Objectives
 1,000 PCCU for CBT-OBT period
 800 CCU for CBT-OBT period
 3000 sign up for pre-CBT period
 Brand Awareness & Recruitment
 June-July 2013
Budget  Awaiting quotes

38. FB & GOOGLE ADS
Marketing Activities
Summary
Dates
 Buy FB & GOOGLE ads banners
 CTA message to invite gamers & wuxia novel/movie
lover
Key Metrics
Objectives
 1,000 PCCU for CBT-OBT period
 800 CCU for CBT-OBT period
 3000 sign up for pre-CBT period
 Brand Awareness & Recruitment
 June – July 2013
Budget  $1,500

39. EMAIL & SMS BLAST
Marketing Activities
Summary
Dates
 Periodically sent news to email & phone number from
blog site sign-up database
Key Metrics
Objectives
 1,000 PCCU for CBT-OBT period
 800 CCU for CBT-OBT period
 3000 sign up for pre-CBT period
 Brand Awareness & Retention
 June – July – August 2013
Budget  TBC

40. DVD Client Distribution
Marketing Activities
Summary
Dates
 Open online form pre-order CBT client
 Sticker merchandise with CBT date & redeem code
for stater packs included in isertion
Key Metrics
Objectives
 1,000 PCCU for CBT-OBT period
 800 CCU for CBT-OBT period
 Aquisition
 Starting on June 2013
Budget  Rp. 40,000,000