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To
EBASTINE
Welco
me
Enjoy Allergy free
MD.MAHBUB RAHMAN TALUKDER
Grade-A,registered Pharmacist &
Product Executive
Email:69.mahbub@gmail.com
Phone:+8801711232410
Each Film coated
Tablet contains
Ebastine
10 &20mg
Composition:
EBASTIN
E
Enjoy Allergy
free life
What is it ?
Ebastnaaf(Ebastine)
is a second
generation H1
receptor antagonist
anti-Histamine
Enjoy Allergy free life
EBASTINE
Ebastine
Blocking H1
receptor
Antagonise
all
action of
Histamine
How to work:
Enjoy Allergy free life
Branding campaign for two week in Dec-21
EBASTIN
E
Stay shiny & immensely
active
Enjoy Allergy free life
Brand slogan: Enjoy Allergy free life
Key selling point:
Does not cross the BBB
Long acting
More effective than other second
generation Anti-Histamine
Less side effect than first generation Anti-
Histamine
No psychomotor impairment (Driving can
be allowed)
Taken with Or without food
EBASTINE
Enjoy Allergy free life
EBASTINE
Internal
ENT
Specialist
General
Physician
Chest
specialist
Medical
Officer
External
Trained
Pharmacist/Pharm
acist
Chemist
Owner Of the
Pharmacy
Target customer
Enjoy Allergy free life
PPM & Gimmick
Show card
T-Shirt
Bag pack
Pen
EBASTINE
Top 100 Doctor will be consider
of this campaign from each region
All the Model Pharmacy &
trained Pharmacist shall be consider
for this campaign
Criteria
Budget Of the campaign
Enjoy Allergy free life
Budget & forecast(Division wise)
EBASTINE
Criteria
One t-Shirt with bag pack for selected Doctor &
Trained Pharmacist
Pen for Local chemist, Practitioner & DMF
Gift item Total
Quantity
price Total
price
Bag pack 700 500 350000
Pen 7000 20 140000
T-Shirt 1000 150 150000
Show card 1000 5 5000
Sub total 645000
Enjoy Allergy free life
EBASTINE
Campaign Evaluation
Through Rx feedback record
By employees KPI
MPO,AM & RSM activity monitoring through
phone call from PMD
I hope campaign will be successful, If
it is accepted by the Management &
Value Of the Brand must be increase
Enjoy Allergy free life
THANK
YOU...
Enjoy Allergy free life

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Ebastine_presentation_1