This document discusses a marketing campaign for the allergy medication Ebastine. It provides details on the campaign such as the key selling points of Ebastine, the internal and external targets of the campaign, proposed promotional materials including t-shirts, bags, and pens, and a proposed budget of 645,000 for these materials. The campaign aims to increase sales and brand value of Ebastine and will be evaluated based on prescription feedback, employee performance, and monitoring of sales team activities.