Eaton is a power management company founded in 1911 that provides energy efficient solutions for electrical, mechanical, and fluid applications. It has over 70,000 employees across 150+ countries. Eaton focuses on innovation to deliver reliability, efficiency, and safety for cities/buildings, industrial machinery, information technology, transportation, and energy/utilities. The company has two major sectors - electrical and industrial - that generate $7.2 billion and $8.8 billion in sales respectively. Eaton utilizes a cycle of primary and secondary research to drive innovation and has developed innovations in areas like superchargers, intelligent air conditioners, and aircraft products.

1. Innovation 8 – Eaton
Case Study
By
Team Renegade (MICA - II)
Arpita Sahoo | Jagriti Chhateja
Sneha Chaturvedi | Noor Salam Khan
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2. Preface
Greetings from Team Renegade!!!
We would like to take this opportunity to thank Road2Ideas Team for
providing this wonderful opportunity…
We appeal you to “Go Green” with Road2Ideas 2012 and request you not to
print this Case Study unless really needed.
Our presentation theme symbolizes our spirit of “Go Green” Initiative and we
request you to read “Go Green Tip” on Thank You Slide 
Cheers
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3. Introduction – Eaton
Founded in 1911—by J O Eaten
HQ—Cleveland
Regional HQ—China, Switzerland, brazil
Innovation Center—USA, China, India & Czech Republic
70000+ Employees
Customers—150+ countries
It’s a Power Management Company
Provides Energy Efficient Solutions 4 electrical, mechanical, &
fluid applications
Aim of Eaton
 Understanding & Helping our Customers succeed
 Anticipating tomorrow. Achieving Today.
Motto: To deliver reliability, efficiency & safety for:
 Cities & Buildings—Electricity, Steel
 Industrial Machinery
 Information Technology—UPS systems that back up the data
 Transportation—Landing Facilities for Aircrafts, Cockpit
Panel, Big trucks etc in USA
 Infrastructure—All hydraulic system
 Energy & Utilities—Windmill, tracing & Drive Mechanisms of
Solar Panels/Devices etc
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4. Key Characteristics of Innovation
Commitment to Sustainability
 Strong Financial Records & History
 Leadership in Environment Practices
 Commitment to doing business right
Ranked high for CSR, Innovation,
Ethical Practices etc in the World
Eaton’s 2 major Sectors
 Electrical Sector -- $ 7.2 Billion Sales
 Industrial Sector -- $ 8.8 Billion Sales
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5. Eaton’s Thought on Innovation
Innovation is
 Creating Value that will bring the change
 Intro valuable novelties
 International
 Converting Ideas into Cash – Commercial
feasibility of Inventions/Ideas
Growth through Innovation
Two Types:
 Organic by innovation: developing
capabilities by coming up with new
products, markets etc for growth and
expansion
 Inorganic: when you go and acquire
companies. Eg: Mergers and Acquisition
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6. Eaton’s Innovation Cycle – Primary Research Insight
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7. Innovations by Eaton – Primary Research Insight
 Superchargers in Audi, Formula1 car, etc.
making the superchargers fuel efficient
 Trying to innovate transmitters in
racing/sports cars, where only oil can be
sprinkled on the gear box and it need not
be immersed in the oil tank. Currently the
scenario is of immersed gear boxes in oil
tanks that has to resist friction from oil.
 8-comfort: Intelligent AC's that can detect
where a person is and what the
temperature outside is and give alarm to
switch off the AC accordingly.
 Eaton’s Advances in Next-Generation
Aircraft Products
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8. Eaton Lab Innovation & Conventional patch clamping
(Secondary Data Insight)
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9. Eaton Lab Investigates – Secondary Data Insight
Na+
2 2
1
1
N N
C C terminus
N-
N- terminus
Primary cells: Cell lines: Ion channels:
Human lung Xenopus kidney, murine ENaC (sodium)
kidney, chinese -Highly selective
Rat lung
hampster ovary, murine -Non-selective
Murine lung alveolar lung….
CFTR (chloride)
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10. Insights from Field Team (Primary Research)
Pictures taken on field
Challenge/Opportunity
Double Challenge
A purely Energy Challenge
In addition, a climate challenge
Year 2050
Energy Demand will double----- Emission must be reduced to half!!
Megatrends—the Eaton Opportunity
Goals/Mega-Facts:
Electrical -- 23% reduction in electricity demand thru energy efficient equipment
Hydraulics -- 100% increase in agricultural output by 2050 to feed rising global population
Aerospace -- 30% decrease in fuel consumption of next generation single aisle aircraft by 2020
Trucks – 20% decrease in fuel consumption & emission by 2018
Automotive – 90 % increase in Corporate Average Fuel Economy standards by 2025 for passenger cars
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11. Insights from Field Team (Primary Research)
Pictures taken on field
How Eaton Creates Value (A few Examples)
 Not just designing Hydraulic system Equipment—but making it lighter & fuel efficient
 Not just delivering high performance—but to make driving fun & delivering higher
mileage
 Not just creating electrical power—but ensuring reliability, safety & economy
 Not just developing automated transmission for trucking fleets —but making miles
safer & fuel efficient
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12. Secondary Research – Real Insights
 System Enhances Engine Health and Aircraft Safety Eaton’s advanced oil debris-monitoring
system enhances engine health and aircraft safety by capturing, retaining and analyzing oil
debris particles to determine if critical engine component failures are imminent.
 Eaton’s Advances in Next-Generation Aircraft Products “Our innovations through the years
have established Eaton as an industry leader in the growing engine prognostics market, and the
LEAP contract validates the advancements we’ve made to develop solutions for next-generation
aircraft,” said Uday Yadav, president of Eaton’s Aerospace Group.
 Multiple Benefits Make Eaton Technology “A Great Selling Point” “Eaton provides oil debris
monitoring products for most of the industry’s commercial airplane business, and our work also
has applications in gas turbines for cogeneration plants, oil platform pumping stations, mining,
and other industries,” said Steve Showalter, chief engineer at Eaton’s aerospace facility in
Glenolden, Pennsylvania, and originator of three Eaton patents related to oil debris
monitoring. “Our technology helps improve reliability, provides maintenance credits and
increases flight safety. When you supply a product that can do all those things, it’s a great
selling point.”
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13. Secondary Research – Real Insights
 Jet-engine manufacturer Snecma, headquartered in Courcouronnes,
France, recently selected Eaton’s oil debris-monitoring technology for the
revolutionary new Leading Edge Aviation Propulsion (LEAP) engine.
 The contract value is expected to exceed $100 million over the life of the
program, or through 2032 and possibly beyond.
 The LEAP-1C, selected by COMAC of China in December 2009 to power
the new C919 single-aisle jetliner, will be the first member of the LEAP
engine family. It is slated to be certified in 2014. The LEAP-1A engine was
also selected by Airbus in December 2010 as part of its offering for the
new A320neo (new engine option). The new airplane/engine
combination could enter commercial service by spring 2016. The LEAP- 1B
engine was selected by Boeing in August 2011 as the exclusive engine for
the B737 MAX reengine program which could enter commercial service in
2017.
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14. SWOT Analysis
Strengths: Weakness:
-Great Idea must be converted into
-Patents to protect great product within the required
technological innovations time(difficult at times)
-Keeps Innovating—has high -Attracting Pool of talented people
goals for employment
Opportunity Threats
-Growth through innovation -Technology becomes obsolete v
-Expanding into different Sectors quickly
-Very pressing demands—at times
the innovation might not just be
right (for the specific customer!)
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15. Stage I – Table Analysis
Rating the innovation on a scale of 0 to 5 (5 being the highest score) on each of the
parameters outlined in the sandbox, the self assessment scores are:
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16. Stage II - C.K. Prahlad’s Sandbox
HIGH
MODERATE MODERATE
MODERATE
HIGH
MODERATE
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17. What’s the way forward – Key Recommendations
 Cross pollination of the technology can be done in the
product portfolio of Eaton
 Innovation performed in one sector can be utilized for other
sectors as well
 Growth through innovation. Eaton has already done
substantial work via performing Innovation. Eaton can make
Innovation as the key driver for growth.
 Eaton can expand into different Sectors which are related to
their current sectors e.g. infrastructure, logistics.
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18. Sources for Secondary Research
 http://www.eaton.com/ecm/groups/public/@pub/@eaton/@aero/docum
ents/content/pct_391797.pdf
 http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&c
ad=rja&ved=0CCQQFjAB&url=http%3A%2F%2Fuserwww.service.emory.ed
u%2F~mhelms%2Fhtml%2F120605SuCampo.ppt&ei=d-
aUUOewLc_NrQeXsYHoBQ&usg=AFQjCNEltzkZqQrPWhwX5GGyewjfVrJYy
Qwww.glasification-guide.eu
 www.ultimateaviationlinks.com/aircraftpartmanufacturers.php
 www.eaton.in
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19. Thank You
Go Green Tip :
Switch all your lightbulbs to CFLs
(or at least switch a few).
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