Innovation 9 – Cybage         Case Study                   By   Team Renegade (MICA - II)       Arpita Sahoo | Jagriti Chh...
Preface    Greetings from Team Renegade!!!    We would like to take this opportunity to thank Road2Ideas Team for    provi...
Introduction – Cybage      Cybage is a SEI CMMI Level 5 Version 1.3 appraised       and ISO 27001 certified company     ...
Where Cybage stands today     HQ in Pune, India     Other offices in Gandhi nagar &      Hyderabad     Close to 5000+ e...
Secondary Research - Sector AnalysisThe sector will grow at a CAGR of ~15 per cent, to reach USD 15-16 bn by FY2015Team Re...
Secondary Research - Sector AnalysisTeam Renegade                      6
Secondary Research – Industry ResearchTeam Renegade                   7
Secondary Research – Industry Research     India’s Outsourced Software      Product Development (OSPD)      exports marke...
Secondary Research – Porter’s 5 Forces                HIGH    HIGH                            HIGH                HIGHTeam...
Primary Research – Field Pictures                  Cybage Office PicturesTeam Renegade                            10
Management Lessons from Cybage – Primary Research Insight    1st Innovation Lesson – Leadership is an over-hyped thing. B...
Management Lessons from Cybage – Primary Research Insight  Always focus on the Opportunities in your day to day business—...
Demand Drivers for the Industry                 Rapid proliferation of cloud, mobile                   and social media te...
SWOT Analysis                Strengths:                              Weakness:                                            ...
Stage I – Table Analysis Rating the innovation on a scale of 0 to 5 (5 being the highest score) on each of the parameters ...
Stage II - C.K. Prahlad’s Sandbox                           HIGH                MODERATE              LOW                 ...
What’s the way forward – Key Recommendations    Mobile is the next big thing. Industry Insights say that only in    India...
Sources for Secondary Research     http://www.nasscom.org     http://www.cybage.com     www.researchandmarkets.com/repo...
Thank You                                Go Green Tip :                Turn off your computer completely at night. Team R...
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Cybage team renegade (mica-ii)_3rd_nov_2012

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Cybage team renegade (mica-ii)_3rd_nov_2012

  1. 1. Innovation 9 – Cybage Case Study By Team Renegade (MICA - II) Arpita Sahoo | Jagriti Chhateja Sneha Chaturvedi | Noor Salam Khan 1
  2. 2. Preface Greetings from Team Renegade!!! We would like to take this opportunity to thank Road2Ideas Team for providing this wonderful opportunity… We appeal you to “Go Green” with Road2Ideas 2012 and request you not to print this Case Study unless really needed. Our presentation theme symbolizes our spirit of “Go Green” Initiative and we request you to read “Go Green Tip” on Thank You Slide  Cheers Team RenegadeTeam Renegade 2
  3. 3. Introduction – Cybage  Cybage is a SEI CMMI Level 5 Version 1.3 appraised and ISO 27001 certified company  Ranked among the top 100 Outsourcing Providers by IAOP for 4 years in a row  Ranked among the Best 10 Leaders by Industry Focus – Entertainment & Media, Hospitality, Retail and Consumer Goods by IAOP in 2011  Ranked as one of the top 100 Innovative Service Providers and Top Specialty Product Engineering Vendors in the 2011 Global Services 100 list  Listed in Gartner Cool Vendors 2010 list for the Application Services Space  Proven ExcelShore® Model of Operational Excellence  Microsoft Certified Gold Partner  Received Best Mature Workforce Practices Award- 2011 by Shine.com  One-stop technology service provider  Ranked # 2 in Maharashtra State Information Technology Award 2010 – 11 for outstanding performanceTeam Renegade 3
  4. 4. Where Cybage stands today  HQ in Pune, India  Other offices in Gandhi nagar & Hyderabad  Close to 5000+ employees  People position long term for onsite—53 people (in UK) and 1 in USA  8th best employer in IT industry in the worldTeam Renegade 4
  5. 5. Secondary Research - Sector AnalysisThe sector will grow at a CAGR of ~15 per cent, to reach USD 15-16 bn by FY2015Team Renegade 5
  6. 6. Secondary Research - Sector AnalysisTeam Renegade 6
  7. 7. Secondary Research – Industry ResearchTeam Renegade 7
  8. 8. Secondary Research – Industry Research  India’s Outsourced Software Product Development (OSPD) exports market crossed the billion dollar mark in FY2011.  Despite its small base, the OSPD market has consistently experienced double-digit growth rates over the last five years.  In FY2012, OSPD market is expected to grow faster than industry average at 17 per cent to cross USD 1.2 billion in exportsTeam Renegade 8
  9. 9. Secondary Research – Porter’s 5 Forces HIGH HIGH HIGH HIGHTeam Renegade 9
  10. 10. Primary Research – Field Pictures Cybage Office PicturesTeam Renegade 10
  11. 11. Management Lessons from Cybage – Primary Research Insight  1st Innovation Lesson – Leadership is an over-hyped thing. Balance is more important.  Concentrate on Masses  Personal life is important  Perseverance is incomplete without Pragmatism—When 1 falls down, its imp not only to be patient, but be patient and take another path, a little shift!  The key to success is in listening to the knock of Opportunity  It’s not idea innovation—its work floor innovation—Re-innovation more imp that innovation  Promptness is more imp than planning—At cybage, not disapproving a request for 2 days=approval  A balance of Operations & Marketing is a must for any innovation or organization to survive— Cybage first thinks of what customers want, how to sell and then puts the Idea to Operations  The power of Data Analytics is more important than the personal instincts of the most powerful and successful Businessmen  The professional relations must be purely contract based and not on personal and individual relations—At Cybage, all relationships with clients are contractual  ‘Advertising to Business is same as Imagination to Poetry’—At Cybage, advertising and networking is given importance to let people know of the new and old products and services  It’s important to take notice of ‘Game Changers’ in the industry, one must be aware of new innovations coming up in the environment—At Cybage, the progress of the outside world is continuously monitored. It’s important to be dynamic in its objectives.Team Renegade 11
  12. 12. Management Lessons from Cybage – Primary Research Insight  Always focus on the Opportunities in your day to day business—At Cybage, we focus on clients where we have better opportunities of success rather than on Clients that are too hard to get .  Humility is very important, no matter what you are – Because big-small is very relative. Arrogance is the beginning of the fall—At Cybage, presentations are made to Clients with humbleness, however large the organization becomes.  Cybage explored the opportunity of developing the off-shore following the trend that started in late 90s or early 2000’s—The long run has –The Systems must be designed to work, not today, but recurring returns.  As per a survey in USA -- 91% of successful salesperson have modesty in them. The bravo sales people turn down even the potential customers. Modesty and Depth is important.—Most of Cybage’s sales people at USA are simple engineers and not jazzy professionals. (It doesn’t mean that tere are no professionals, but the focus is not presentation but the depth that’s important)  The ‘Karma’ is more important than being the ‘Go-getter’ – Even today, the focus is on work and not on achievement.  Life is not a big innovation but a bunch of lots of small innovations. The heart and soul must be together.Team Renegade 12
  13. 13. Demand Drivers for the Industry Rapid proliferation of cloud, mobile and social media technologies Strategic importance of mining customer data for differentiating market insights Urgent need to focus on core business markets to tackle ever increasing competitionTeam Renegade 13
  14. 14. SWOT Analysis Strengths: Weakness: -Don’t control Attrition. At times that -Motivate better performers in a may cost as good employees may leave way that makes people work once they are trained well (at the better n longer company’s cost) -Very logical Approach to -Clinical Approach—Working too much with the head—may backfire at times business Opportunity Threats -Growth through innovation -Even today, lack of first mover advantage and smaller size can prove -Expanding into different to be disadvantageous Sectors -Low profile companies coz it’s a pvt ltd companyTeam Renegade 14
  15. 15. Stage I – Table Analysis Rating the innovation on a scale of 0 to 5 (5 being the highest score) on each of the parameters outlined in the sandbox, the self assessment scores are:Team Renegade 15
  16. 16. Stage II - C.K. Prahlad’s Sandbox HIGH MODERATE LOW LOW MODERATE MODERATETeam Renegade 16
  17. 17. What’s the way forward – Key Recommendations Mobile is the next big thing. Industry Insights say that only in India by 2015 Mobile users will cross 700 million. Cybage should venture in Mobile to tap the market at the right time. Localization is necessary in today’s scenario. Business understood the need of it and trying to penetrate into the same. Cybage should keep the focus on a Global+Local = Glocal approach towards building future software. Customers naturally tend towards Social which can be analyzed by the humongous success of facebook. Cybage should focus on the social aspect of IT and make it more relevant to their customers.Team Renegade 17
  18. 18. Sources for Secondary Research  http://www.nasscom.org  http://www.cybage.com  www.researchandmarkets.com/reports/2078480/global_it_services_indus try_analysis_20122017  http://stockshastra.moneyworks4me.com/it-sector-analysis-and-review  www.qbi.in/  www.cbronline.com/Team Renegade 18
  19. 19. Thank You Go Green Tip : Turn off your computer completely at night. Team Renegade 19

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