Eastpak final
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Eastpak is a bag company founded in 1960 that was originally known for its backpacks. In the past, Eastpak ran controversial ad campaigns, including one where a woman killed a man to take his bag and displayed it as a trophy. This campaign received backlash for promoting violence and treating the bag like an object. In response, Eastpak developed a new PR plan with the objectives of expanding their target audience, improving their image, and increasing sales. Their new campaign features bags in a more ethical and responsible way without scary or graphic images in order to change public perception of the brand.
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My ppt
This document discusses three types of marketing: cause marketing, surrogate marketing, and guerrilla marketing. Cause marketing involves partnerships between non-profit and for-profit organizations. Surrogate marketing involves using the image of one successful product to promote another product of the same brand. Guerrilla marketing uses unconventional promotion techniques. Examples are provided such as Visa donating to literacy programs, Johnson & Johnson supporting wildlife, and Coca-Cola's interactive campaigns.
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Saks Fifth Avenue Bala Cynwyd supported an event for The Moyer Foundation's Camp Erin, which provides bereavement camps for children grieving the loss of a parent or sibling from cancer. Saks constructed a pop-up holiday boutique at the event and pre-event sales totaled a $35,000 donation to support Camp Erin and help make Christmas brighter for the children.
Ambush marketing
Ambush marketing is the unauthorized association of a business with a sponsored event to gain marketing benefits without paying sponsorship fees. It was coined in the 1980s by Jerry Welsh to describe American Express' marketing tactics during the Olympics when Visa was the official sponsor. While not illegal, it is controversial. Examples include American Express claiming to not need a "Visa" for the 1994 Winter Olympics, Bavaria dressing women in Dutch colors at the 2010 World Cup sponsored by Budweiser, and Apple giving free headphones to athletes at the Olympics sponsored by Panasonic. Ambush marketing can be an effective tactic for non-sponsors to increase brand recognition, but is considered unfair by official sponsors who paid high fees for exclusive rights
LEE SIEFKEN MARKETING DIRECTOR - ENTERTAINMENT, LIFESTYLE & LEISURE BRAND SPE...
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This document discusses ambush marketing, which is when a company promotes itself in association with a major event without being an official sponsor. It provides examples of how ambush marketing is done through advertising, merchandise, and sponsoring related entities. While it increases brand awareness without high sponsorship costs, ambush marketing decreases the commercial value of events and creates an unhealthy competitive environment. The document also outlines career prospects for those with ambush marketing skills in fields like social media marketing and market research.
Ambush Marketing
Ambush marketing is the unauthorized association of a business with a particular event to gain marketing benefits without paying sponsorship fees. It was coined in the 1980s when American Express ambushed Visa's sponsorship of the Olympics. While not illegal, it is controversial. Ambushers do it to gain sponsorship results at low cost, take advantage of competitors' sponsorships, and have creative freedom. Successful ambush campaigns include Nike vs. Reebok at the 1992 Olympics and Pepsi vs. Coca-Cola at the 1996 Cricket World Cup. Though it decreases event value, ambush marketing is considered a strategic option for boosting brand awareness.
ambush marketing~!
Ambush marketing is a tactic used by companies to promote themselves at major events without being an official sponsor. It involves associating a brand with an event through advertising or other promotions to gain attention and benefits without paying sponsorship fees. There are different types of ambush marketing, from directly referencing an event to more indirect associations. While it allows brands to benefit from event promotion at lower costs, ambush marketing decreases the commercial value of events for official sponsors and can damage the ability to attract future sponsors. Protective measures include legislation, monitoring sponsor logos, and educating the public, but ambush marketing cannot be completely prevented.
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This is part of a project I completed for my PR Writing class at UCF. We were assigned to present a media kit consisting of a cover letter, media plan, backgrounder, fact sheet, biography, news release and blog post. Every document is written according to AP style.
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This document discusses three types of marketing: cause marketing, surrogate marketing, and guerrilla marketing. Cause marketing involves partnerships between non-profit and for-profit organizations. Surrogate marketing involves using the image of one successful product to promote another product of the same brand. Guerrilla marketing uses unconventional promotion techniques. Examples are provided such as Visa donating to literacy programs, Johnson & Johnson supporting wildlife, and Coca-Cola's interactive campaigns.
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Ambush marketing is the unauthorized association of a business with a sponsored event to gain marketing benefits without paying sponsorship fees. It was coined in the 1980s by Jerry Welsh to describe American Express' marketing tactics during the Olympics when Visa was the official sponsor. While not illegal, it is controversial. Examples include American Express claiming to not need a "Visa" for the 1994 Winter Olympics, Bavaria dressing women in Dutch colors at the 2010 World Cup sponsored by Budweiser, and Apple giving free headphones to athletes at the Olympics sponsored by Panasonic. Ambush marketing can be an effective tactic for non-sponsors to increase brand recognition, but is considered unfair by official sponsors who paid high fees for exclusive rights
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Ambush Marketing
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ambush marketing~!
Ambush marketing is a tactic used by companies to promote themselves at major events without being an official sponsor. It involves associating a brand with an event through advertising or other promotions to gain attention and benefits without paying sponsorship fees. There are different types of ambush marketing, from directly referencing an event to more indirect associations. While it allows brands to benefit from event promotion at lower costs, ambush marketing decreases the commercial value of events for official sponsors and can damage the ability to attract future sponsors. Protective measures include legislation, monitoring sponsor logos, and educating the public, but ambush marketing cannot be completely prevented.
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Presented by Charlie Peverett to an audience of humanitarian and development organisations at the British Embassy in Stockholm, October 2014
Estee Lauder
This document provides an overview of Estee Lauder as a beauty brand. It discusses the company's identity and history founded by Estee Lauder. The brand mission focuses on bringing the best to customers. Marketing strategies include pink ribbon campaigns for breast cancer awareness and MAC AIDS Fund initiatives. A SWOT analysis identifies strengths in brand portfolio and distribution, while weaknesses include profit orientation. Competitors like Rimmel and Lush are also examined. Three customer profiles from 1950s and today are described. Merchandise analysis covers skincare, makeup and fragrance. A six month buying plan outlines assortments for stores in Florida, California and New York based on customer scenarios.
Mac
M·A·C Cosmetics was founded in Toronto in 1984 by Frank Toskan and Frank Angelo. They created the makeup line to satisfy the needs of professional photographers and makeup artists. In 1994, M·A·C launched its Viva Glam campaign to raise money for HIV/AIDS research. Every cent from Viva Glam lipstick and lipglass sales goes to the M·A·C AIDS Fund. In 1995, Estee Lauder acquired a majority stake in M·A·C and now fully owns the company. M·A·C continues its charitable work through the AIDS Fund and supports causes like providing meals to those living with HIV/AIDS.
Most Inspiring And Memorable Commercials Of 2016 [EN]
This document provides a summary of the top 10 commercial campaigns of 2016. It highlights ads from companies like House of Travel, American Family Insurance, IKEA, SickKids Foundation, Nike, 30 Millions d'Amis Foundation, Channel 4, Under Armour, Volvo Cars, and H&M. The ads covered topics such as family, dreams, home life, health, quality time, animal abandonment, the Paralympics, Olympic athlete Michael Phelps, car safety, and Christmas. Many of the campaigns sent powerful messages through minimalist or emotional designs.
Benetton presentation
The presentation summarizes United Colors of Benetton's plan to reposition its brand through a new advertising campaign. It provides background on the brand's history of controversial campaigns and current lack of distinctiveness. The new campaign aims to reaffirm the brand's values of diversity and social issues while stimulating global conversation through creative executions across print, digital and event-based media. It seeks to reconnect the brand with its target audience of fashionable and socially conscious young adults.
The Giving Keys: Integrated Marketing Plan
This presentation was created by my daughter who's a senior in High School. This plan was prepared for her involvement in DECA, which prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. The Giving Keys staff was not involved in the preparation of this plan.
#IntegratedMarketing #thegivingkeys #digitalstrategy #deca
Cannes Lions Trends 2017
The highlights from Cannes Lions 2017. Advertising trends you need to keep up. Great examples of case studies inside with links to YouTube Videos.
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Personal Branding #2
The Absolut vodka bottle advertising campaign ran from 1979 to 2004, featuring over 1,500 variations that focused on the bottle's distinctive shape. The campaign established Absolut as the fourth largest spirits brand by consistently highlighting the bottle across different cultures and pop culture realms. It was highly successful, helping Absolut grow from selling 10,000 cases annually to over 4.5 million cases in the US alone during the campaign's 25-year run. The longevity and cultural impact of the campaign demonstrated the power of maintaining a clear brand positioning.
Zara & select presentation
Zara is a well-known, international fast fashion brand that is known for being inspired by catwalk trends. It is the world's largest apparel retailer and has a broad target market. Zara focuses on online marketing rather than traditional advertising and releases new collections every two weeks to keep up with trends. Select is a value retailer trying to expand nationally and step up from the value market. It offers affordable, cheap fashion inspired by high street brands like Topshop. Select uses sales, window displays, and vouchers to promote its brand but lacks an international presence or unique selling point.
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The way we consume television has evolved dramatically over the past decade. Internet Protocol Television (IPTV) has emerged as a popular alternative to traditional cable and satellite TV, offering a wide range of channels and on-demand content via the internet. In Ireland, IPTV is rapidly gaining traction, with Xtreame HDTV being one of the prominent providers in the market. This comprehensive guide will delve into everything you need to know about IPTV Ireland, focusing on Xtreame HDTV, its features, benefits, and how it is revolutionizing TV viewing for Irish audiences.
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
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The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
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本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
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The teleprotection market size has grown
exponentially in recent years. It will grow from
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compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Modern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
Today's fast-paced environment worries companies of all sizes about efficiency and security. Businesses are constantly looking for new and better solutions to solve their problems, whether it's data security or facility access. RFID for access control technologies have revolutionized this.
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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The television landscape in the UK has evolved significantly with the rise of Internet Protocol Television (IPTV). IPTV offers a modern alternative to traditional cable and satellite TV, allowing viewers to stream live TV, on-demand videos, and other multimedia content directly to their devices over the internet. This review provides an in-depth look at the top IPTV UK providers, their features, pricing, and what sets them apart.
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本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Eastpak final
- 2. What is a controversial campaign ? It’s disputation concerning a matter of opinion about an ad
- 3. BRIEF PRESENTATION • It was created in 1960 by Monte Goldman • They produced bags only for the US Army and fishermen up to 1976 • Famous for its backpack in highschool • Eastpak sales more than 100 millions euros every year.
- 4. EASTPAK OFFBEAT CAMPAIGNS We are from L.A
- 5. EASTPAK OFFBEAT CAMPAIGNS I’m the wild one
- 6. Controversial PR campaign of Eastpak Campaign for bags A woman killed a man to take his bag Bag is shown like a trophy
- 7. Why is it controversial ? Victim Scary trophy Hunter doesn’t deserve on the wall which shows the absurdity of the hunt Bloody knife
- 8. PR Plan - SOSTAC Situation analysis • sleazy image Objectives • expand the target • show a better image • increase sells Strategy • Change the add and make it more attractive, ethical and responsible
- 9. PR Plan - SOSTAC Tactics • Make a reference to the slogan Action • Increase communication and create the new add Control • See what people think about it troughout the campaign and see if sells increase or not Increase sells, affect new public, possibility to develop new product, give an ecological side to the brand
- 10. The new campaign No scary faces No blood, no murder, Not dark/gloomy With real animal Another glorification of the bag The bag appears as if protects the animal to show its resistence
- 11. Preference Bad image Dark side Shock Not moral Ethical dimension To win new shares of the market New expectations from consumers The first campaign Our new Campaign
- 12. Blibliography http://www.advertisingtimes.fr/2010/07/105- publicites-bannies-controversees-et.html http://fr.wikipedia.org/wiki/Eastpak https://www.youtube.com/watch?v=hRhiLh_LBX8