Apply Magic Sauce translates individuals' digital footprints into detailed psychological profiles for research, business, and personal use. The document describes a test of their prediction API where a user's Facebook likes are analyzed to generate predictions about their age, personality traits, interests, values, and demographics. The API returned a series of predictions in JSON format covering these different areas based on the analyzed Facebook like data.

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about us
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Apply Magic Sauce
PredictionAPI
Apply Magic Sauce translates individuals' digital footprints into detailed psychological profiles
for research
for business
for you
Apply Magic Sauce
PredictionAPI
for research
for business
for you
Please login with Facebook to submit your Facebook Likes to our prediction engine and view the output
of the API. You are asked to log in so we can collect your LikeIDs but we will not post to your wall,
store your Facebook profile information or any results of this predictions.
Logout from Facebook
This is a prediction of your psycho­demographic profile based on your Facebook Likes. It uses a
snapshot of your digital footprint to visualise how others perceive you online and therefore may not be an
entirely accurate picture of who you really are. You could take more psychometric tests as well and
compare the results!
Age
30
Psychological Gender

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Average (50%)
Feminine
99%
99%
Masculine
Big 5 Personality (Predictions are expressed as percentiles) Take personality test
Openness
Conscientiousness
Extraversion
Agreeableness
Neuroticism
Average (50%)
48%
52%
Conservative and Traditional
Liberal and Artistic
Impulsive and Spontaneous
64%
64%
Organized and Hard Working
35%
65%
Contemplative
Engaged with outside world
28%
72%
Competitive
Team working and Trusting
17%
83%
Laid back and Relaxed
Easily Stressed and Emotional
Intelligence
Average

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You are more intelligent than 60% of the population
Life Satisfaction Take satisfaction test
Average
You are more satisfied with life than 62% of the population

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Sexual Preference
(Choose your gender)
Male
Female
4 out of 100 men with your Likes are Gay
(7 out of 100 men in the general population are Gay)
6 out of 100 women with your Likes are Lesbian
(5 out of 100 women in the general population are Lesbian)
Political Orientation
Show average
Liberal
Uninvolved
Libertarian
Conservative
Religious Orientation
Show average

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11%
Business
4%
Nursing
20%
Engineering13%
History12%
Law
10%
IT 8%
Finance6%
Psychology6%
Biology5%
Art
3%
Education2%
Journalism
Catholic
Lutheran
Christian_Other
Jewish
Mormon
None
Education
The average probability of having an interest in Engineering is 9.25%
The average probability of having an interest in History is 5.68%
The average probability of having an interest in Law is 8.11%
The average probability of having an interest in Business is
10.14%
The average probability of having an interest in IT is 7.67%
The average probability of having an interest in Finance is 5.86%
The average probability of having an interest in Psychology is 11.72%
The average probability of having an interest in Biology is 7.68%
The average probability of having an interest in Art is 12.11%
The average probability of having an interest in
Nursing is 8.32%
The average probability of having an interest in Education is 5.34%
The average probability of having an interest in Journalism is 8.11%
Relationship Status

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Show average
In a relationship
Married
Single
Take more psychometric tests
RAW results returned by the service in JSON format
{
"uid": "10207553812500882",
"predictions": [
{
"trait": "Intelligence",
"value": 0.5990177410019466
},
{
"trait": "Concentration_Biology",
"value": 0.05633033572289925
},
{
"trait": "Concentration_Nursing",
"value": 0.03564162750766769
},
{
"trait": "BIG5_Neuroticism",
"value": 0.1737094812733589
},
{
"trait": "Concentration_Law",
© 2013 The Psychometrics Centre
17 Mill Lane, Cambridge CB2 1RX
The Psychometrics Centre
The Psychometrics Centre is a Strategic Research Network of the University of Cambridge and an
international centre of excellence in psychological, occupational, clinical and educational
assessment.
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"value": 0.12007775877770334
},
{
"trait": "Lesbian",
"value": 0.055842297509364765
},
{
"trait": "Female",
"value": 0.010384638739183867
},
{
"trait": "Religion_Catholic",
"value": 0.18074832526055531
},
{
"trait": "Politics_Liberal",
"value": 0.365426228843454
},
{
"trait": "Concentration_Art",
"value": 0.05212839518239513
},
{
"trait": "Age",
"value": 29.636028713418106
},
{
"trait": "BIG5_Openness",
"value": 0.47873986357892223
},
{
"trait": "Religion_Lutheran",
"value": 0.023586478688523444
},
{
"trait": "Concentration_Finance",
"value": 0.08245399027159675
},
{
"trait": "BIG5_Conscientiousness",
"value": 0.6394866172738968
},
{
"trait": "Relationship_Yes",
"value": 0.33048400702793745
},
{
"trait": "BIG5_Agreeableness",
"value": 0.2822546136326912
},
{
"trait": "Concentration_History",
"value": 0.13038984484131746
},
{
"trait": "Concentration_Education",
"value": 0.02608836544351452
},
{
"trait": "Concentration_Psychology",
"value": 0.05870113462310898

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},
{
"trait": "Religion_Christian_Other",
"value": 0.27660879916760983
},
{
"trait": "Relationship_Married",
"value": 0.1758469789315741
},
{
"trait": "Concentration_Engineering",
"value": 0.1977327216562557
},
{
"trait": "Gay",
"value": 0.0390817060913045
},
{
"trait": "Politics_Uninvolved",
"value": 0.25056185062813346
},
{
"trait": "Relationship_None",
"value": 0.4936690140404885
},
{
"trait": "Religion_Jewish",
"value": 0.026865113227632374
},
{
"trait": "Concentration_Business",
"value": 0.11293159264776498
},
{
"trait": "Concentration_Journalism",
"value": 0.023303160308504465
},
{
"trait": "BIG5_Extraversion",
"value": 0.3517726284274124
},
{
"trait": "Politics_Libertanian",
"value": 0.13842700910297304
},
{
"trait": "Satisfaction_Life",
"value": 0.616032128264058
},
{
"trait": "Religion_Mormon",
"value": 0.00786715700755092
},
{
"trait": "Concentration_IT",
"value": 0.10422107301727183
},
{
"trait": "Religion_None",
"value": 0.4843241266481282
},

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{
"trait": "Politics_Conservative",
"value": 0.2455849114254393
}
],
"$promise": {
"$$state": {
"status": 0
}
},
"$resolved": true
}