The document discusses various ways that non-profits can use the internet to fundraise. It notes that the internet provides a huge potential audience at low cost. Specific fundraising methods mentioned include social networking sites like Facebook and Myspace, online donations, search engine fundraising, online lotteries and auctions, advertising, and online shopping portals. The document stresses that online fundraising should be part of an overall strategy and encourages non-profits to engage supporters through storytelling, blogs, videos and other methods.