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Ellie Roberts 
Senior Researcher
Introduction to the research 
Community Links welcomes reform of the welfare 
system - we believe it should be simpler, fairer and 
support people to escape poverty through work. 
However, we anticipated that welfare reform would 
bring a unique set of challenges and barriers… 
So, we decided to undertake some qualitative 
research to better understand the impacts.
Methodology 
Sixteen qualitative interviews with local people 
impacted by reforms. 
Four focus groups with Community Links 
employment and advice staff 
Five qualitative interviews with local policy makers, 
advice staff and other stakeholders 
Document review
Key findings – welfare reform 
has had a significant impact 
Changing spending habits 
Direct impacts on health and wellbeing 
Worrying impacts on families and children 
Changes to housing were rarer 
In most cases the reforms had not increased 
the attractiveness of employment
Key findings – three main 
reasons for undermined resilience 
1. Cumulative financial impact 
was significant and in some 
cases unmanageable and 
overwhelming 
2. Poor communication of the 
reforms which has resulted in 
a worrying lack of 
understanding 
3. Inadequate support and 
perceived lack of compassion 
 “I’m watching that electric meter 
like a clock. Constantly opening 
the cupboard and looking for 
food that’s not there.” 
 “Nobody ever really sits you 
down and tells you what is 
going on.” 
 “There’s been no help. There’s 
been no support. Every time I 
ask for help I come up against a 
brick wall.”
Key findings – need for early action 
and more nuanced approach 
 Need for a more nuanced approach to implementing and 
communicating all current and future reforms 
 Essential that increased support is focused on the least resilient 
people, and that communications are personalised, especially 
for those who find it hardest to engage
Case Study 1 – Michelle and the cumulative impact
Case study 2 – Aziza reaches crisis point
Case study 3 – Shanti moves into work
Recommendations 
Standardised, coherent communications 
More easy to access support 
Greater discretion and a tailored approach 
Continued collaborative support from the third 
sector
Community Links 
www.community-links.org 
@comm_links 
#welfarereform

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Tipping the Balance April 2014

  • 1. Ellie Roberts Senior Researcher
  • 2. Introduction to the research Community Links welcomes reform of the welfare system - we believe it should be simpler, fairer and support people to escape poverty through work. However, we anticipated that welfare reform would bring a unique set of challenges and barriers… So, we decided to undertake some qualitative research to better understand the impacts.
  • 3. Methodology Sixteen qualitative interviews with local people impacted by reforms. Four focus groups with Community Links employment and advice staff Five qualitative interviews with local policy makers, advice staff and other stakeholders Document review
  • 4. Key findings – welfare reform has had a significant impact Changing spending habits Direct impacts on health and wellbeing Worrying impacts on families and children Changes to housing were rarer In most cases the reforms had not increased the attractiveness of employment
  • 5. Key findings – three main reasons for undermined resilience 1. Cumulative financial impact was significant and in some cases unmanageable and overwhelming 2. Poor communication of the reforms which has resulted in a worrying lack of understanding 3. Inadequate support and perceived lack of compassion  “I’m watching that electric meter like a clock. Constantly opening the cupboard and looking for food that’s not there.”  “Nobody ever really sits you down and tells you what is going on.”  “There’s been no help. There’s been no support. Every time I ask for help I come up against a brick wall.”
  • 6. Key findings – need for early action and more nuanced approach  Need for a more nuanced approach to implementing and communicating all current and future reforms  Essential that increased support is focused on the least resilient people, and that communications are personalised, especially for those who find it hardest to engage
  • 7. Case Study 1 – Michelle and the cumulative impact
  • 8. Case study 2 – Aziza reaches crisis point
  • 9. Case study 3 – Shanti moves into work
  • 10. Recommendations Standardised, coherent communications More easy to access support Greater discretion and a tailored approach Continued collaborative support from the third sector
  • 11. Community Links www.community-links.org @comm_links #welfarereform