huge market competition at the top end market with recognized brands.
CHANGE THE TARGET
huge market competition at the top end market with recognized brands.
CHANGE THE TARGET
With these elements they have the opportunity to take advantage for these strengths and use as strategy to develop in international markets.
They need to include the strength and quality that they already have. And this could be having a relationship with the name: “Active” by Physique and the product package must be in the same line as the new image. The image needs to recall the actual look and feel of physique but with a young and fun twist. That can attract the attention of our younger target.
http://www.youtube.com/watch?v=fD1WqPGn5Ag
The idea on the online campaign is to get closer to our consumers and talk to develop needs and desire that ends in a purchase.
Chosen by, it is size of population and market tendency. The manufacturing should be in China due to low cost supplies and work force.
department stores and specialized stores that are niche for younger consumers. Also, HCC need to consider hiring someone for the team, who need to has some experience with similar products and markets.
With these recommendations Henri-Claude cosmetics can create a strategy to go global in order to increase the brand with international recognition. Also this situation, help to Henri-Claude for taking new market opportunities that leverage the business with increases sales volume and revenue.
