eLayawaySports allows sports teams to offer fans flexible payment plans for ticket purchases through installments directly from their bank accounts, helping to boost sales. This payment option gives access to consumers who cannot pay upfront but want to pre-pay for tickets over time. Merchants find this builds sales by 4-6% as more fans can afford to purchase. Unlike credit cards, eLayaway charges consumers a flat 1.9% fee per transaction rather than compound interest, making it a more affordable way for fans to pay for tickets.