Social media is transforming public relations by allowing companies to directly engage with communities and the public. It exposes firms to new potential customers and enhances credibility when influential social media users share company content. While social media return on investment requires patience to build communities, case studies demonstrate how sharable news stories on social platforms can increase brand awareness through viral sharing that ripples out to larger audiences.

1. Social Media : The
New wave of
Effective PR

2. Social Media is all about
Putting The Public Back in
Public Relations . Brian Solis

3. http://youtu.be/A0c5KXT2mT4

4. PR 2.0 is all about
Building Communities

5. Engaging the PUBLIC

8. The Tools

12. Social Media ROI is all
About Patience with
These communities

16. Highlights

18. Case Study

19. Why Sharable News ?
Social media exposes a firm to new groups of prospects and
referrers
Social shares from influential social media participants
increase a firm’s credibility.
Social sharing may have a rippling effect that improves brand
awareness.

20. Best Strategy

21. Thanks You