E Marketing Powerpoint

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This e-marketing plan aims to increase brand recognition, website traffic, and organic search results through online strategies. While the company has expertise and a loyal customer base, it has little brand recognition outside of existing customers and low search engine results. The internet matters because 58% of adults use it as their primary information source and 90% use search engines. The objectives are to monitor website and marketing performance, increase awareness among target audiences, and integrate press releases and advertisements to drive traffic.

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