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Workshop Session
E Commerce WORKSHOP: Designed & Conducted by Gobburu Venkata 1
------------------------------------
E Commerce
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22 February 2016
Designed and Conducted
by
Gobburu Venkata
Workshop Session
E Commerce WORKSHOP: Designed & Conducted by Gobburu Venkata 2
Index
1. E Commerce Company –Vision & Mission ...............................................................1
2. E Commerce Company – Funtioning, Strategy & Objectives + Goals......................5
3. E Commerce markets & Customers .......................................................................17
4. Sources of Competitive advantages .......................................................................24
5. Information Delivery................................................................................................ 35
6. Attracting Traffic........(Customers)...........................................................................46
7. Keeping Customers / Repeat business....................................................................57
8. E commerce Site & Design......................................................................................68
9. E Commerce Site & Concept Testing .....................................................................79
10. E Commerce Transactions, Fulfillment & Quality ...................................................90
11. Ecommerce –taking advantage of Globalization ....................................................98
12. E Commerce – Future expansion ........................................................................112
Workshop Session
E Commerce WORKSHOP: Designed & Conducted by Gobburu Venkata 3
E Commerce Company
Vision & Mission
The Structure of the E-Business
Organization Mission and Vision
1.1 What is the organization for which the e-business will be part?
Electronic marketing and e-commerce can support the totality of an organization or only a portion of it. Indicate
the specific organization that the ecommerce function will support. What is the limit or scope of that support?
Summary:

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E commerce workshop 2016

  • 1. Workshop Session E Commerce WORKSHOP: Designed & Conducted by Gobburu Venkata 1 ------------------------------------ E Commerce ------------------------------------ 22 February 2016 Designed and Conducted by Gobburu Venkata
  • 2. Workshop Session E Commerce WORKSHOP: Designed & Conducted by Gobburu Venkata 2 Index 1. E Commerce Company –Vision & Mission ...............................................................1 2. E Commerce Company – Funtioning, Strategy & Objectives + Goals......................5 3. E Commerce markets & Customers .......................................................................17 4. Sources of Competitive advantages .......................................................................24 5. Information Delivery................................................................................................ 35 6. Attracting Traffic........(Customers)...........................................................................46 7. Keeping Customers / Repeat business....................................................................57 8. E commerce Site & Design......................................................................................68 9. E Commerce Site & Concept Testing .....................................................................79 10. E Commerce Transactions, Fulfillment & Quality ...................................................90 11. Ecommerce –taking advantage of Globalization ....................................................98 12. E Commerce – Future expansion ........................................................................112
  • 3. Workshop Session E Commerce WORKSHOP: Designed & Conducted by Gobburu Venkata 3 E Commerce Company Vision & Mission The Structure of the E-Business Organization Mission and Vision 1.1 What is the organization for which the e-business will be part? Electronic marketing and e-commerce can support the totality of an organization or only a portion of it. Indicate the specific organization that the ecommerce function will support. What is the limit or scope of that support? Summary: