The eThekwini Water and Sanitation Unit (EWS) is responsible for the provision of water and sanitation services to more than 3.3 million people within the eThekwini municipal boundaries. This provides a number of challenges such as the presence of informal settlements within 5km of world class facilities and rural areas within 20km of the city centre. Issues that needed to be addressed included a lack of awareness on how to use water supply and sanitation services correctly, illegal connections, blockages and vandalism.
This presentation was given at the 2011 Striking WASH Communication event in Stockholm by Neil Macleod, Head Water and Sanitation, Department of Water and Sanitation, Durban, South Africa
2. WASH Challenges
Challenges facing EWS included:
Provision of services to communities
that do not have access to basic WASH services
Lack of knowledge in communities on correct use of
water and sanitation facilities
Difficulty in accessing dense informal settlements
Vandalism / illegal connections
Misuse and wastage of water
High levels of non-payment
Blockages of sewer pipes
3. Roof tank
Ground tank
UD Toilet
Water dispenser
4. Approach and implementation
• Improved participatory practices through Citizens voice
and focus groups
• Feedback from communities incorporated into policy and
implementation processes
• Material produced in local languages taking indigenous
knowledge into consideration
• Targets most disadvantaged groups
• Extensive schools programme for both learner and
educator
• Various educational approaches used such as posters,
street theatre and house visits
• Continuous evaluation to determine change in attitude and
behaviour
5. Street theatre
Posters / leaflets
Education centre at treatment
works
House visits
7. Resources
Budget for educational purposes R 3.5 million
per year (approx. 360 000 Euros)
Staff:
18 full time staff employed at eThekwini Water
and Sanitation
Community members trained and
employed on ad-hoc basis
Initiated in 1995 and is a
continuous programme
8. Feedback – customer satisfaction
Independent surveys on customer satisfaction with water
and sanitation services
Human Science Research Council
University of KwaZulu-Natal School of Development
Studies
Project Poo (TBWA)
Market research
Investigating relationship between people and their toilets
Nielson Study
Equity; Communication; Customer services; Contact points;
Price; Maintenance; Health and safety; Accounts
Surveyed all customers in the
Municipality
Serves as a baseline for on going
tracking
9. Lessons learnt
Customer perception study shows:
significant improvement in behaviour change in communities
where basic WASH services are being provided
communication with customers receiving a higher level of service
needs to be improved
There is a strong emotional tie between people and the toilet
Education material of no value if not part of a structured
approach and flexible to needs of community
Develop material at correct level of understanding (indigenous
knowledge)
Important to establish a point of contact in the community and
within the institution (e.g. call centre)
Engaging communities has led to policy changes
The eThekwini Water and Sanitation Unit (EWS) is responsible for the provision of water and sanitation services to more than 3.3 million people within the eThekwini municipal boundaries. This provides a number of challenges such as the presence of informal settlements within 5km of world class facilities and rural areas within 20km of the city centre. Issues that needed to be addressed included a lack of awareness on how to use water supply and sanitation services correctly, illegal connections, blockages and vandalism. Education and awareness programmes, ongoing monitoring , rapid response in attending to problems eg clearing blockages , repairing leaks etc.. as well as interaction with the community, are an essential part of overcoming these challenges and improving the quality of life for all population groups
Some examples of the different levels of service delivery for rural areas. These include the ground and roof tanks, and the water dispenser which supply the free basic water on a daily basis. The sanitation systems also needed to be designed to suit the water supply and therefore could not function on traditional water borne systems. The use of the urine diversion toilet is one such design. Extensive education programmes are carried out with the communities to demonstrate the use and maintenance of the system. The importance of good hygiene is also emphasised in the programmes.
The main objectives of the educationprogrammes is to increase awareness on the proper use and management of water and sanitation systems in rural and urban areas; reduce the misuse and wastage of water; reduce the levels of non-payment; improve community participation and interaction to ensure sustainability of systems; and to include water and sanitation aspects into school curricula. All of these objectives also aim to reduce the incident of water borne diseases and to reduce pollution.These awareness raising programmes have been implemented through the use of a variety of media such as pamphlets, brochures, workshops, focus group meetings, street theatre, development of school learning materials, house visits, radio broadcasts etc. Two way communication is sought at all times with feedback from the community being used to guide the service delivery implementation process. Raising the Citizens Voice programme is a good example of increasing knowledge and creating a forum for two way communication. In order to roll out this programme, EWS divided the City into 17 zones and are providing training in each of these zones to councillors, ward committee members, civil society and other interested parties, in their rights and responsibilities with regards to WASH services. This training is a 2 day event, following on from which, representatives from each Zone are invited to sit on a User Platform, that meets quarterly with EWS to discuss issues related to strategic WASH services.
These are some of the examples of the tools that are used in raising awareness.
The programme has an annual operating budget of R 3.5 million (approximately 360 000 Euros) and 18 full time staff are employed. Use is also made of community members on an ad hoc basis who are then trained to assist in the programmes.
Various independent surveys have been undertaken over the years to determine customer satisfaction and the effectiveness of the education campaign. Human Science Research Council: customer satisfaction with UDTsA survey carried out by Human Science Research Council (HSRC) in 2003 showed a high level of satisfaction with the water and sanitation systems, but there were concerns over the emptying of the UDT chambers. A second survey in 2006 of the same households, showed an increase in the satisfaction levels due to follow up education on toilet emptying (demonstration) and opportunity for householders to observe the contentsSchool of Development Studies:Project Poo:The objectives of this study was to to understand the relationship between people and the toilet and what dynamics govern such a relationship and what can EWS learn from this relationship from the marketing perspective;To determine the current/prospective audience’s perception of current toilets offerings; and Understand toilet usage habits and patterns. The aim was to use this information to guide ways in which EWS could promote the use of UDTs . Nielsen Study: 2010Unlike the previous surveys which focused on customers receiving basic WASH services, this study surveyed all customers in the Municipality and is to be used a base line of customer satisfaction from which to make changes. The study asked various questions related to views on the services offered by EWS in terms of equity, communication, customer services, contact points, price, maintenance, health and safety and accounts.
The customer perceptions studies showed that while the awareness campaigns on basic WASH education were successful, the customers receiving a higher level of service were being neglected as this had not been the focus of the programme. Work is currently underway in this area to improve communication and interaction with these customers.Other lessons learnt from the programme include the importance of using education material as part of a structured approach and which are flexible to the needs of community; the need to have a continuous follow up, evaluation and awareness; and to develop the material at correct level of understanding. It is not sufficient to drop off pamphlets and information at clinics and schools – this needs to be done in conjunction with street theatre and other forms of discussion to ensure the message is delivered correctly. Continuous follow up is also essential to ensure that the awareness stays fresh and that new staff is educated.By engaging with the community EWS is able to implement policy changes that meet the real needs of the customers.The EWS frequently participate in national and international conferences and workshops, as well hosting delegations from other cities, in order to disseminate the results of their programmes and the lessons learnt. A Toolkit guide has also been developed containing the learning material used by EWS to guide other municipalities in their implementation programmes.