Philips Park
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The document discusses plans to create an indoor park in Murmansk, Russia to showcase Philips products and allow people to experience them. It notes the challenges of climate and suggests Murmansk's proximity to Europe and ability to experiment make it a good location. Statistics are provided showing Murmansk has less sunlight hours but a growing population compared to Moscow. The indoor park would be huge and create a unique environment for experiencing Philips products, going beyond typical stores or promotions.
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Philips Park
- 2. it’s not a digital idea
- 3. it’s not a digital idea t echnically
- 4. it’s not a digital idea t echnically
- 14. they’re not about emotions
- 15. they all about utility
- 16. they all about utility
- 17. philips is great at showing this to people
- 22. let’s take it to the next level!
- 23. showing it to people
- 24. showing it to people
- 25. showing it to people let them experience it
- 26. where you can experience philips products today?
- 27. in stores?
- 28. during promo?
- 34. ✔ experience products
- 35. ✔ experience products ✔ have a great time
- 36. it’s not a store
- 37. and it’s not a museum
- 40. it creates unique environment
- 42. let’s make our own park!
- 44. no! that kind of park
- 45. indoor park
- 46. indoor?
- 47. there are plenty of regular parks already
- 48. and we’re in russia
- 49. not a promo tiny room or something
- 50. a real huge indoor park!
- 51. and we know exactly how to make one
- 57. product experience newsbreak brand’s museum
- 58. product experience newsbreak brand’s museum
- 59. product experience newsbreak brand’s museum
- 60. product experience newsbreak brand’s museum
- 62. but where?
- 63. in moscow?
- 64. no!
- 65. on north, where it’s suppose to be
- 66. price poor climate closeness to europe experiment
- 67. poor climate poor climate closeness to europe experiment
- 69. Moscow
- 70. Moscow
- 71. 5 months Moscow
- 72. 5 months Moscow Murmansk
- 73. 5 months Moscow Murmansk
- 74. 5 months 8 months Moscow Murmansk
- 75. poor climate poor climate closeness to europe experiment
- 76. poor climate price closeness to europe experiment
- 77. poor climate price closeness to europe experiment
- 78. 42 35 270 225 2010 2011
- 79. poor climate price closeness to europe experiment
- 80. poor climate price closeness to europe experiment
- 81. hoLy shit! they did this for real!?