Burke's argument about rhetoric as identification suggests that persuasion occurs through an internal process of audiences internalizing persuasion, not just through external speakers. The idea of rhetoric as identification can also help explain polarization on social media, where groups develop strong internal values. However, when individuals experience ideological dissonance within their own identity group on issues like gun control or LGBT+ rights, they may feel peer pressure from their group. Burke also discusses redemption from guilt, and contemporary examples show both successful and tragic cases of redemption in political and social issues.