Final project of consumer behavior

3. Industry
Founded
Founder(s)
Headquarters
Area served
Production type
Motorcycle manufacturing
1926
Adriano Ducati
Bruno Ducati
Marcello Ducati
Bologna, Italy
Worldwide
Racing super bikes

4. Ducati is a leading manufacturer of high
performance motorcycles. Since the 1950s,
its motorcycles have dominated the World
Superbike Championship.
L-twin (90° twin-cylinder) engines Since
1930’s
Strong racing heritage
Wins 8 super bike championships out of 10
World of ducati

5. Ducati Multistrada 1200
The Multistrada is a model of motorcycle introduced by Ducati in 2003. The
word Multi-strada is Italian for many roads as the bike is designed to handle
asphalt as well as some unpaved surfaces.

6. Multistrada a new fully automatic computerized 4 pre set modes adjusted bike
for a real rider - for someone who wants to be riding in all conditions at same
time as possible as, mountain roads, commuting to work, taking a trip , or
riding around town, this bike provides a total riding experience with style and
performance.
Key features..
Urban Mode
Touring Mode
Enduro Mode
Race Mode

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Thriller
Powerful
Stress fighter
Monster
Adventures
Racing
Sports
Versatile

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Fore father’s Ducati generation
Luxuries
Comfortable
Trend Setter
Youngsters
Racing Lover
passion towards owning the Ducati brand

14. Maintaining their brand image by multistrada
1200, Ducati can ensure their survival as long
as they remain competitive and true to their
nature as an industry leader of sports bikes.