Ducati Monster 797, Multistrada 950 Launch - Press Release

1. Ducati strengthens India footprint with the Monster 797 & Multistrada 950
launch
• The Monster 797 is available at an introductory price of INR 7,77,000 (Ex-showroom, New Delhi)
• Bookings for the Multistrada 950 open at the price of INR 12,60,000 (Ex-showroom, India , based
on GST w.e.f July 1st
2017) and deliveries commence in July 2017
• Managing Director Ravi Avalur: “We have partnered with HDFC bank to provide easy payment
schemes with EMIs for the Monster 797 starting as low as INR 9,999.”
New Delhi, 14th
June 2017 – First unveiled at the 2017 Ducati World Premiere, Ducati India launched the
Monster 797 and the Multistrada 950, today in New Delhi. Expanding their product portfolio, these
motorcycles are the first of the five all-new motorcycles that will be launched in India this year.
Ducati India’s Managing Director Ravi Avalur said, “Both these motorcycles are gateways to the Ducati
world and its values. This is a major step towards the growth of Ducati’s product range in India. With the
launch of these motorcycles, Ducati India will be well positioned to compete across price points. With this
we will rapidly increase our share of the relevant segment of the Indian big bike market.”
With the addition of the Monster 797 & Multistrada 950, consumers now have options ranging across 19
Ducati models available at dealerships across Delhi-NCR, Mumbai, Pune, Bangalore, Ahmedabad &
Kochi.
Monster 797
The Monster 797 is now available across all Ducati dealers in Ducati Red, Star White Silk and Dark
Stealth colours at an introductory price of INR 7,77,000 (Ex-showroom, New Delhi)
The Monster 797 has been designed to express that unique Monster essence while offering cutting-edge
modernity. The air-cooled 803 cc Desmodue L-twin engine housed in the tubular Ducati Trellis frame is
capable of delivering 75 Bhp at 8,250 rpm and maximum torque of 69 Nm at 5,750 rpm. Designed to be
simple and reliable, the Monster 797 engine also features competitive 12,000 km maintenance intervals.
The Monster 797 mounts a headlight with LED positioning lights and an easy-to-see LCD screen. The low
seat, wide handlebars and a wide steering angle ensures agility in urban conditions and stability on
highways. The upside down front Kayaba forks, fully adjustable rear Sachs shock absorber and a Brembo
braking system featuring Bosch 9.1 MP ABS with 320 mm front discs, provide enhanced rider
confidence.
Helping riders in continuous start-stop of city traffic, the six-speed gearbox unit with APTC wire-
controlled wet multi-plate clutch ensures light lever action and excellent responsiveness. The Monster
797 combines durability with constant grip thanks to the 10-spoke alloy wheels with Pirelli Diablo Rosso
II dual-compound tyres.

2. On the design front, with its iconic monster tank and headlight and tapered tail, the Monster 797 lines
are agile and dynamic while being elegant and muscular. The new Ducati Monster 797 makes the unique
appeal of the Monster - and Ducati - accessible to enthusiasts.
Multistrada 950
The Ducati Design Center worked on the Multistrada 950 with one goal: combining Multistrada 1200
and Multistrada 1200 Enduro’s design features like comfort, style and superior performance with an
incredible riding ease, to produce a bike with classic Multistrada lines that is also more compact.
Powering the Multistrada 950 is the 937cc Testastretta 11° engine that churns a maximum of 113 Bhp at
9,000 rpm and a maximum torque of 96.2 Nm at 7,750 rpm. The instrument panel consists of a large
LCD panel that displays the four riding modes – Sport, Touring, Urban and Enduro, each of which gives
the Multistrada 950 a distinctive personality.
The DSP (Ducati Safety Pack) which includes a Brembo braking system, with ABS, controlled by the Bosch
9.1 MP control unit, together with the DTC (Ducati Traction Control) enhances the Multistrada 950’s
performance, optimising control and safety levels.
The 19’’ front wheel, 48 mm forks with 170 mm wheel travel, adjustable rear suspension and a double
sided swing arm provide a high level of riding comfort while ensuring great agility. The Multistrada 950 is
equipped with alloy wheels and Pirelli SCORPION™ Trail II tyres. Superior braking on the Multistrada 950
is enabled by the Brembo M4.32 monobloc radial caliper on the dual 320 mm front discs and a Brembo
floating caliper at the rear.
A whole range of accessories are available for the Multistrada 950, including accessory packages like
Touring, Sport, Urban and Enduro which help customers transform their motorcycle’s character. The
Enduro accessories package (includes supplementary LED lights, engine crash bars, aluminium radiator
guard, aluminium sump guard, broader kickstand base and off-road rider pegs) when combined with the
accessory tubeless spoke rim set, gives customers a complete off-road setup on the Multistrada 950.
The Multistrada 950 is the ideal choice for anyone embarking on a cross country trip, for their daily
urban ride or even enjoying a weekend run. Bookings for the Multistrada 950 are open. The Multistrada
950 is available in Ducati Red for INR 12,60,000 (Ex-showroom, India, based on GST w.e.f July 1st
2017),
deliveries commence in July 2017 and the star white silk colour variant will be available from November
this year.
Ducati Motor Holding S.p.A. - A Sole Shareholder Company - A Company subject to the Management and
Coordination activities of AUDI AG
Founded in 1926, since 1946 Ducati has been manufacturing sport-inspired motorcycles characterised by high-
performance Desmodromic engines, innovative design and cutting-edge technology. With its factory located in
Bologna’s Borgo Panigale district, in 2016 Ducati celebrates 90 years since it was founded. The model range covers
several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada and Superbike. In

3. 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that provide the
last word in creativity and self-expression. These authentic icons representing what the world knows as “Made in
Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are
distributed in 90 countries globally. Breaking all records for the company, in 2016 Ducati delivered over 55,400
motorcycles to customers. Ducati competes in both the World Superbike and MotoGP World Championships. In
Superbike, Ducati has won 17 Manufacturers' titles and 14 Riders' titles. Ducati has been competing in MotoGP
since 2003, winning both the Manufacturers' and Riders' titles in 2007.