Benelli 302R Bookings open for India - Press Release

1. The wait finally ends as advance bookings for DSK Benelli 302R
go live in India!
Bookings open across DSK Benelli Showrooms from Today
New Delhi, 20 June, 2017: DSK Motowheels, one of India’s most well-established and strongest
players in the superbike industry, and the legendary Italian superbike brand, Benelli have finally
announced advance bookings for one of the most-awaited sports bikes of the year –
DSK Benelli 302R. The announcement has sparked a unique wave of excitement amongst Indian
biking aficionados who are curiously waiting for the full-faired sports bike to hit the road next
month. The bookings can be made at any of the DSK Benelli showrooms located across the
country.
DSK Benelli 302R directly descends from the lineage of Tornado, which is reputed globally for its
extraordinary performance and unsurpassed features. Continuing this legacy, the fully faired
sports bike has been designed to offer the same luxury, appealing style, and great comfort in the
sub-500cc motorcycle segment. Featuring the Benellitrademark trestle frame, DSK Benelli 302R
offers an exemplary performance and enthralling biking experience with unmatched
manoeuvrability, even in the harshest of all conditions.
Mr. Shirish Kulkarni, Chairman, DSK Motowheels said, “It is quite overwhelming to see that
DSK Benelli 302R is receiving such a positive customer response even before it has entered the
market. This signifies the trust and brand salience that DSK Benelli has been able to develop
amongst the Indian motorcycle enthusiasts. What’s more remarkable about 302R is the fact that
the fully faired sports bike is a true manifestation of the Tornado pedigree, whose legacy has
enchanted the global superbiking community for about half a century now. Since advance
bookings for the premium bike have been initiated, we are foreseeing strong disruptions in the
Indian mid-range biking segment.”
DSK Benelli 302R comes loaded with a 300cc, in-line two cylinder, water-cooled, four-stroke
engine. The launch of the sports bike is being perceived as DSK Benelli’s attempt to capture the
massive mid-range biking segment and acquainting more customers with superbiking through an
entry-level motorcycle bearing the legendary brand’s name.
About DSK Motowheels:
Established in 2012, DSK Motowheels, a part of the DSK Group (Diversified business group with a
turnover of over Rs. 5000 crores) forayed into the growing automobile sector by entering the niche
segment of powerful and aspirational bikes. Taking forward the company’s rich legacy of dynamic
entrepreneurship, Shirish Kulkarni, Chairman DSK Motowheels, spearheads the brand‘s
operations in India with the primary objective of providing a world class super biking experience.
With a CKD plant in Maharashtra, the brand enjoys the status of having the strongest & most well
entrenched superbike network in India. DSK Motowheels is known for its high-end biking
experience, extended product line, technology and quality. DSK Motowheels also prides itself in
providing the best customer centric service and aftersales support in Indian Superbike Market.