top priority for Emirates NBD Private Banking, and we are committed to inspiring a cleaner future and helping preserve the UAE’s environment for generations to come. The Private Banking division is pleased to lend support to valuable initiatives such as Keep the Creek Clean, which has been instrumental in making a difference to the UAE’s marine ecosystems. I am particularly proud to note that the Bank’s efforts have successfully resulted in the removal of 5,471 kilograms from our ocean through dive, kayak and beach cleanups since the initiative’s inception,” Obaidalla added.

1. Economic Development (ADDED) Successfully Conducted 10,000 Field
The Abu Dhabi Department Of Economic Development (ADDED) Successfully Conducted 10,000 Field
Visits During The Holy Month Of Ramadan ADDED conducted over 10,000 field inspection visits to
commercial facilities all over the Emirate of Abu Dhabi as part of Ramadan consumer protection
campaign The Abu Dhabi Department of Economic Development (ADDED) announced that it has
conducted over 10,000 field inspection visits to commercial facilities all over the Emirate of Abu
Dhabi during the Holy month of Ramadan. Approximately, 100 fines and 195 warnings were given to
the violators.
ADDED’s inspections are a strong part in consumer protection in which Business Information in
Dubai verifies if the commercial facilities are conducting activities in line with regulations and 120
such activities were investigated during the Holy Month. The field inspection visits targeted 15 main
outlets, points of sale, retail outlets, fruit and vegetable shops, livestock markets, butcheries,
consumable outlets, restaurants and coffee shops. The department also organized ‘Safe Home’ and
‘Safe Cars’ campaigns this year.
The field inspection visits by the department were a total of 5,080 in Abu Dhabi City and the total
number of Al Ain and Al Dhafra visits were 3,182 and 1,747 respectively. During these inspections,
2,116 items were not following the appropriate specifications and as a result, were
confiscated. Dubai Vacancies items were ranging from automotive spare parts, electronics to
clothes, accessories, food products and others.
ADDED’s Commercial Protection Department (CPD) raised awareness among consumers through its
social media platforms by sharing advice, instructions and directives in order to protect consumer’s
rights during Ramadan. H.E. Mohamed Monif Al Mansoori, Executive Director Of ADDED’s Abu Dhabi
Business Centre, states that these campaigns fall within the framework of the Commercial
Protection Department’s preparations ahead of festive seasons as, during such periods, there is a
significant rise in commercial activities across different regions all over the emirate. Thus, in order to
ensure consumer protection and detect violations of ADDED’s regulations Media Marketing
Dubai conditions for conducting commercial activities especially during these festive seasons is
essential.

2. H.E. Al Mansoori elaborated: “ADDED continues its efforts to further enhance consumers’ trust in
Abu Dhabi’s local markets, and this is achieved through partnerships with commercial facilities,
where we cooperate in inspection campaigns and initiatives to protect consumers from commercial
fraud. We urge consumers to be aware of their rights and feel free to ask questions about the
products and services, particularly during the festive season.”
Al Mansoori added further that such campaigns also strengthens the transparency in local markets
and helps in eliminating the malpractices that might have a negative impact on the overall
performance of Abu Dhabi’s business sector. The CPD issued several circulars to various points of
sale during the Holy Month of Ramadan to ensure consumer protection including a circular on
freezing prizes during festive seasons. Another circular emphasizes on prohibiting additional
unjustified fees or service charges on Dubai Business and to reimburse the amounts stated on bills if
any such unjustified amount is charged to consumers. Additional circulars also focused on the
prevention of misleading information and avoiding any discrimination of consumers in terms of price
and quality of products and services.
In addition, the CPD highlighted the need to add product descriptions in Arabic so that the product
packaging is clear and understandable for Arab-speakers as well. These should also necessarily
include the date of manufacturing, packaging and expiry, ingredients, net weight and country of
origin along with other information.
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