The individual industry and B2B market analysis: Creating and understanding markets About DTO Research: DTO Research is an international operating market research and consulting company with the focus on b2b market research and market strategies. Our core competencies include the analysis of competitors, market potentials, customers and suppliers, trends and markets in over 100 countries worldwide. Besides doing the analytical framework we assist our customers by planning and implementing market specific strategies for business improvements in existing markets as well as strategies to penetrate and cover new market potentials.

1. DTO Research
Specialists in B2B-Research and Strategic Consulting

2. Exact
Coordinated
DTO
Transparent
“
“
2PAGE
„Changing market conditions requires market understanding.
Market understanding requires market research“.

3. 3PAGE
About DTO Research
Develop customized product, market and corporate
strategies based on internal/external market and company
information
Number of employees: 25
Headquarters: Düsseldorf (NRW)
Founding year: 2008
Industry, machinery, medical products, cleaning
sector, services
About us
Core segments
Project approach
International company for B2B market research
and strategic consulting

4. 4PAGE
One step ahead of the competition – worldwide…
Worldwide expertise
Abstract references

5. 5PAGE
Customer Satisfaction
Our partner network
”DTO Research has been a trustful and reliablepartner for years. We are still very satisfied with their kind of work.”
Andreas Janetzko – Head of Inland Europe – DP World
“We are very satisfied with their way of work and with the results. If we havea similar project in the future we will
not hesitateto choose DTO Research again.”
Mario Cavallucci – Managing Director – Yusen Logistics
“We are very satisfied with the results.”
Jochen Frömming – Head of new business – SSI Schäfer Gruppe
“The cooperationwith DTO Research is always very convenientandstructured. Thereby the project results
provided us very important information.”
Daniel Norpoth – Member of the management – AutoVision GmbH – a company of Volkswagen

6. Exact
Coordinated
DTO
Transparent
“
“
6PAGE
Business Case:
Potential and benefit analysis of a simulation software for
physiological processes in human and veterinary medicine for an
international medical and technology company

7. 7PAGE
Business Case – Simulation Software
STARTING POSITION
APPROACH
Determinationof the sales potentialin Europe and identificationof
different methods of use and fields of application for the
developmentof new product modifications.
• Workshop with client for goal definition
• Desk research
• Expert interviews by telephone
• Developmentof new sales strategies

8. 8PAGE
Business Case – Simulation Software
RESULTS • Evaluation ofthe market potential
• Presentationof procurement channelsand insightsas a basis for new
product modifications
Application areas
USP competitive products
Usability optimization
Requirements
Procurement processes
Benefit optimization

9. Exact
Coordinated
DTO
Transparent
“
“
9PAGE
International market potential analysis of the motor grader market
for a German manufacturer of construction machines
Business Case:

10. 10PAGE
Business Case – Motorgrader
STARTING POSITION
APPROACH
Determine the worldwide sales potential and identifyapplication
areas as well as further developmentpossibilitiesas a decision
support for market entry (make or buy?).
• Workshop with client for goal definition
• Desk research
• Expert interviews by telephone
• Developmentof the strategic directionin cooperation with the
client

11. 11PAGE
Business Case – Motorgrader
RESULTS • Illustration of market potentialin the investigated regions
• Strategy for market entry
Sales figures
Fields of application
Market participants
Size classesPrice range
Trends

12. Exact
Coordinated
DTO
Transparent
“
“
12PAGE
Business Case:
Price and potential analysis of the German market for gas detectors
for a German medium-sized company

13. 13PAGE
Business Case – Gas Detectors
STARTING POSITION
APPROACH
Analysisof the market to determine the market volume and the
competitivesituationas well as to understandthe procurement
decisions of potentialcustomers.
• Workshop with the client to define project goal
• Desk research
• Expert interviews by telephone
• Recommendationsto optimize marketing and sales

14. 14PAGE
Business Case – Gas Detectors
RESULTS • Illustrationof market structures and sales potentialof stationaryand
mobile gas detection systems
• Decision-making processes and responsibilitiesin procurement
Brands
Market participants
Procurement channels
Competitive prices
Trends and
developments
Requirements

15. Exact
Coordinated
DTO
Transparent
“
“
15PAGE
Business Case:
Market and competitive analysis of liquid plastic floor coatings for a
German manufacturer

16. 16PAGE
Business Case – Liquid Plastic Floor Coatings
STARTING POSITION
APPROACH
Examinationof the market and presentationof the leadingproviders
in the German market.
• Workshop with the client to define project goal
• Desk research
• Expert interviews by telephone
• Derivation of recommended actions

17. 17PAGE
Business Case – Liquid Plastic Floor Coatings
RESULTS • Illustration of the current market situation
• Presentationof the main competitorsincludingdistributionstructures
• Recommendationsfor the company‘s future strategy
Sales structures
Market participants
Customerrequirements
Competitive prices
Trends and
developments
Legal framework

18. Exact
Coordinated
DTO
Transparent
“
“
18PAGE
Business Case:
Analysis of advertising subsidies for a German media group

19. 19PAGE
Business Case – Advertising Subsidies
STARTING POSITION
APPROACH
Determinationof general corporateexpenses for advertising
subsidies and an assessment of a new advertising format’s potential.
• Workshop with the client to define project goals
• Desk research
• Expert interviews by telephone

20. 20PAGE
Business Case – Advertising Subsidies
RESULTS • Insight intothe advertising cost planningof large German companies
in the field of FMCG
• Assessment of the advertisingformat from the point of view of
potentialsponsors
Amount ofadvertising
subsidies
Media channels
Potential
Requirements
Categories of business
Advertisement cost plan

21. Exact
Coordinated
DTO
Transparent
“
“
21PAGE
Business Case:
Analysis of the market for monitoring systems for renewable energy
systems on behalf of a large German engineering and technology
group

22. 22PAGE
Business Case – Monitoring Systems
STARTING POSITION
APPROACH
Competitiveand potentialanalysisfor product optimizationand
adaptionof the marketing strategy.
• Workshop with the client to define project goals
• Desk research
• Expert interviews by telephonewith asset and fund managers
• Developrecommendations for strategic direction

23. 23PAGE
Business Case – Monitoring Systems
RESULTS • Information about market structures, competition,potential,and
customer needs
• Recommendationsfor the strategic direction
Requirements
Substitutes
Market participants
PotentialsMarket prices
Trends

24. Exact
Coordinated
DTO
Transparent
“
“
24PAGE
Business Case:
Analysis of the German market for industrial batteries on behalf of
a Japanese company

25. 25PAGE
Business Case – Industrial Batteries
STARTING POSITION
APPROACH
Comprehensiveanalysisof market and competitivestructures to
identifyuntied potential.
• Workshop with the client to define project goals
• Desk research
• Expert interviews by telephone
• Developmentof recommendations for the adjustmentof sales

26. 26PAGE
Business Case – Industrial Batteries
RESULTS • Detailedpresentationof competitors
• Illustrationof the fieldsof application and substitutes
• Adaptation ofsales structures
Market volume and market
shares
Product substitutes
Market potential
Areas of application
Development and trends
Customer requirements

27. Contact
DTO Research – a brand of DTO Consulting GmbH
Benrather Schlossallee 33
40597 Düsseldorf
GERMANY
+49 211 / 179 660-0
info@dto-research.de
www.dto-research.de