With growth of around 7.7 percent, the European cleaning market achieved total sales of around € 120 billion in 2018. The five largest markets in Europe, including Germany as number 1, accounted for around 70 percent of sales in 2018. In 2017, around 284,000 companies across Europe were active in the industry with nearly 4.1 million employees. Among the European countries there are great differences in industry structures and the degree of cleaning evolution and innovation.

1. The German Cleaning and
Hygiene Market
Market Snapshot

2. 2PAGE
25%
75%
Building Cleaning
Others:
incl. Kitchen / Food & OPL
16,3
17,7 18,8 19,7
2016 2017 2018 2019
The German Cleaning and Hygiene Market
Market Snapshot
Main Market Players
Cleaning Machines Market Volume & Sales Channels (2018)*
Content DTO – B2B Research & Strategies (2020); Bundesinnungsverband des Gebäudereiniger-Handwerks (2020); Industrieverband Hygiene & Oberflächenschutz
(2019); VDMA (2018)
Sales Development in the Building Cleaning Sector (Bn. EUR)
Cleaning Chemicals Market Volume (2019)
5%
69%
26%
Online
Direct Sales
Retail
External Service In-house Service
Commercial Entities Market Segments
In Germany, 79 percent of maintenance cleaning and 92 percent of window and glass
cleaning are outsourced. This significantly minimizes growth potential in the market.
39%
46%
15%
Large Companies
Medium-sized Companies
Small Companies
(Revenue >0.5 Mio. €)
Building Cleaning Revenue Structure by Company Size
940.0 Mio. €
1.1 Bn. €
19.7 Bn. €
*Exportanteil liegt bei 73%, Weltmarktanteil deutscher Hersteller: 20%
Public
Buildings
Facility
Cleaning
Healthcare Industry and
Trade
Retail Gastronomy
Cleaning
Chemicals
Cleaning
Machines
Cleaning
Equipment
SuppliersManufacturers Service
Partners

3. 3PAGE
The German Cleaning and Hygiene Market
Market Snapshot
The German Cleaning Market Compared to Europe
Content DTO – B2B Research & Strategies (2020); THE CLEANING INDUSTRY IN EUROPE EFCI’S REPORT (2020); Lüdendonk (2019)
DE: 21%
IT: 12%
UK: 14%
FR: 14%
ES: 9%
Top Trends in the German Cleaning Market
• With growth of around 7.7 percent, the European cleaning market
achieved total sales of around € 120 billion in 2018.
• The five largest markets in Europe, including Germany as number 1,
accounted for around 70 percent of sales in 2018.
• In 2017, around 284,000 companies across Europe were active in the
industry with nearly 4.1 million employees.
• Among the European countries there are great differences in industry
structures and the degree of cleaning evolution and innovation.
Impact of the Corona
Pandemic
Staff Shortage and
Qualification
Sustainability
Use of Robotics Digitalization Cleaning Process
Automation
Leading Building Cleaning Companies in DE (2019)
Name Revenue
(Mio. €)
Employees
(in DE)
Wisag Facility Service Holding GmbH 1,167.9 32,187
Gegenbauer Holding SE & Co. KG 744.0 17,923
ISS Facility Services Holding GmbH 655.1 12,671
Piepenbrock Facility Management GmbH + Co. KG 617.9 26,600
Dussmann Service Deutschland GmbH 569.0 20,600
Kötter Unternehmensgruppe 565.0 18,800
Klüh Service Management GmbH 548.0 20,136
Stölting Service Group GmbH 194.0 7,700
Dr. Sasse AG 190.0 4,800
Dorfner Gruppe 181.0 7,274

4. Headquarters Düsseldorf
Benrather Schloßallee 33
40597 Düsseldorf
Germany
+49 211 / 179 660-0
info@dto-research.de
www.dto-research.de
Contact
DTO – a brand of DTO Consulting GmbH
Branch Office Singapore
German Centre for Industry and Trade
25 International Business Park Rd
Singapore 609916 | Singapore
+65 8423 9380
info@dto-research.com
www.dto-research.com