The document describes Don't Take Fake, an annual exhibition in Ukraine that brings together brands, retailers, designers, and artists. The goal is to foster new communication between brands and consumers. Participants use installations and booths to showcase their brand philosophies and visions. It is held in a unique space in an interactive format, allowing participants and visitors to actively engage. Notable past events included collaborations with Radio Aristocrats and a project with Adidas. The key audience is young, active people aged 18-35 who are interested in fashion and trends. The 2015 exhibition will take place on September 5-6 in Kiev and is expected to draw over 12,000 visitors.

2. DON’T TAKE FAKE / BRAND SHOW

3. DON’T TAKE FAKE / BRAND SHOW
DON'T TAKE FAKE IS AN ANNUAL EXHIBITION
PROJECT - BRAND SHOW. ITS MAIN GOAL TO
CREATE AND DEVELOP A NEW KIND OF
COMMUNICATION BETWEEN BRANDS,
PARTICIPANTS AND CONSUMERS.
DON’T TAKE FAKE is held in a special place/area
which have an unique atmosphere and cultural
background.

4. DON’T TAKE FAKE / BRAND SHOW

5. DON’T TAKE FAKE / BRAND SHOW

6. DON’T TAKE FAKE / BRAND SHOW
THE MAIN OBJECTIVE OF DON’T TAKE FAKE
PARTICIPANTS IS TO EXPLAIN PHILOSPHY THAT
STANDS BEHIND THE BRAND, ITS CREATIVE
VISION AND POSITION WITH INSTALLATION OR
STAND (BOOTH).
Brand’s stand – is the main message to consumer,
that’s why it showing concept of brand, even without
giving lot attention on exact product.

7. DON’T TAKE FAKE / BRAND SHOW
SHOW PARTICIPANTS: BRANDS AND RETAILERS,
DISTRIBUTORS, DESIGNERS AND ARTISTS,
YOUNG AND ESTABLISHED LOCAL BRANDS,
CREATIVE GROUPS.
Projects & stands of participants is often unique and
made exclusively for DON’T TAKE FAKE show.

8. DON’T TAKE FAKE / BRAND SHOW
THE SHOW IS HELD IN MAXIMALLY INTERACTIVE
FORMAT, WHICH MEANS EVERY PARTICIPANT OR
VISITOR IS NOT ONLY AN OBSERVER, BUT CAN
ACTIVELY TAKE PART IN LOT ACTIVITIES.
Variety of activities, informal and friendly atmosphere
gives participants the opportunity to better know a
potential customer and colleagues.

9. DON’T TAKE FAKE / BRAND SHOW
WITH HISTORY OF OVER FOUR YEARS, SHOW
GROWS AND DEVELOPS TOGETHER WITH ITS
AUDIENCE.
In 2015 DON’T TAKE FAKE will continue to present a
2-day format.

10. DON’T TAKE FAKE / BRAND SHOW
IN 2014 don’t Take Fake MADE A BIG SCENE AT
FIRST TIME. ALSO WE LAUNCHED SPECIAL
PROJECTS WITH MOST POPULAR INTERNER
RADIO “RADIO ARISTOCRATES”.
SPECIAL PROJECT BY UKRAINIAN BRAND
SYNDICATE WITH A THREE STRIPES BRAND –
ADIDAS COLLABORATING THROUGH THE LOCAL
ARTISTS AND WELL-KNOWN PEOPLE FROM
CREATIVE SPHERES

11. DON’T TAKE FAKE / AUDIENCE

12. Annually don’t Take Fake visits more than 15 thsnd people, and more than 10 thsnd people
are a part of online social community

13. DON’T TAKE FAKE / AUDIENCE
KEY AUDIENCE OF DON’T TAKE FAKE ARE
YOUNG AND ACTIVE PEOPLE OF AGE 18-35
They travel a lot, watching trends, following all actual
fashion from both local & overseas. These people are
socially active and leading an active lifestyle.

14. DON’T TAKE FAKE / AUDIENCE

15. DON’T TAKE FAKE
FEATURED:
DON’T TAKE FAKE

16. DON’T TAKE FAKE
PARTNERS:

17. DON’T TAKE FAKE / BRAND SHOW 2015
DATES: SEPTEMBER 5-6TH 2015
VENUE: EXPOCENTER OF UKRAINE (KNOWN AS
“VDNKH”)
EXPECTED AMOUNT OF VISITORS: MORE THAN
12000-15000 FOR 2 DAYS

18. DON’T TAKE FAKE
SASHA
SATTAROV
SASHA.SATTAROV@GMAIL.COM
+380
63
6893050
KYIV,
UKRAINE