This document summarizes Francesca Caruso's master's thesis on ArtMixer, a digital platform to enable creative collaborations between international luxury brands and local artists in China. It outlines the stakeholders in the luxury/art markets, including consumers seeking luxury with Chinese influence, artists at different stages of their careers, and brands of various sizes and experience in China. It maps the typical journey from an artist first meeting a brand to potential long-term collaboration, noting challenges. The value propositions of ArtMixer are direct contact between parties and funding support for artist projects.
Assignment - Holt Renfrew's Operation Dude: Rick OwensDana Anger
Fashion Management and Promotions Fashion Industry Assignment - Create a solution to the Holt Renfrew "Operation Dude" men's fashion initiative - Our solution: Bring the Rick Owens clothing line to Holt Renfrew
Top 10 of the Most Famous Fashion Events in the WorldKhairul Bashar
A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made.
A fashion show is an ensemble of creative ideas, right from ramp, lighting, and décor, to models and clothing. Success of a fashion show depends on whether it is able to spark the imagination of audience, and convince them to buy those clothes. Themes in fashion shows, are able to do just that, as they provide theatrics and create drama, at an otherwise normal show.
Visit blog: http://www.merchandisingbangla.com/
Assignment - Holt Renfrew's Operation Dude: Rick OwensDana Anger
Fashion Management and Promotions Fashion Industry Assignment - Create a solution to the Holt Renfrew "Operation Dude" men's fashion initiative - Our solution: Bring the Rick Owens clothing line to Holt Renfrew
Top 10 of the Most Famous Fashion Events in the WorldKhairul Bashar
A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made.
A fashion show is an ensemble of creative ideas, right from ramp, lighting, and décor, to models and clothing. Success of a fashion show depends on whether it is able to spark the imagination of audience, and convince them to buy those clothes. Themes in fashion shows, are able to do just that, as they provide theatrics and create drama, at an otherwise normal show.
Visit blog: http://www.merchandisingbangla.com/
Есть у вас есть крутая идея и вера в себя – деньги на реализацию проекта всегда найдутся. Не нужно сомневаться, нужно действовать!
Чтобы найти инвестора, сделайте презентацию своего продукта или услуги, себя и команды, представить бизнес-план и стратегию выхода на рынок, покажите идеи по продвижению.
Если вам требуется в этом помощь – Essentia Self-branding Agency проконсультирует вас и окажет всю необходимую поддержку, будем рады помочь вашей мечте реализоваться!
India's rich artforms don't get their due. Can something be done? How can we leverage tech & in particular blockchain to bring Indian vernacular arts to the mainstream & help artists get their due share?
Artist 2-Entrepreneur Launch Event SlideshowAngie Barnard
AN ENTREPRENEURSHIP PROGRAM FOR ARTISTS: Artist-2-Entrepreneur is an all-ages program designed for artists by artists to accelerate their artistic genius and manifest it into a compelling story, brand & platform that sells.
Есть у вас есть крутая идея и вера в себя – деньги на реализацию проекта всегда найдутся. Не нужно сомневаться, нужно действовать!
Чтобы найти инвестора, сделайте презентацию своего продукта или услуги, себя и команды, представить бизнес-план и стратегию выхода на рынок, покажите идеи по продвижению.
Если вам требуется в этом помощь – Essentia Self-branding Agency проконсультирует вас и окажет всю необходимую поддержку, будем рады помочь вашей мечте реализоваться!
India's rich artforms don't get their due. Can something be done? How can we leverage tech & in particular blockchain to bring Indian vernacular arts to the mainstream & help artists get their due share?
Artist 2-Entrepreneur Launch Event SlideshowAngie Barnard
AN ENTREPRENEURSHIP PROGRAM FOR ARTISTS: Artist-2-Entrepreneur is an all-ages program designed for artists by artists to accelerate their artistic genius and manifest it into a compelling story, brand & platform that sells.
SkinnygenesTV 2017 Urban Culture Trend Report captures the trends that were most prevalent in 2017 Urban Culture. The trends showcase the growth in SA Urban Youth with a look at the things which marketers need to understand when engaging with the most progressive generation in South Africa.
This report is for anyone who wants to sink their teeth in understanding the millennial generation and the happenings in Urban Culture South Africa.
Feel free to hit us up on Ndu@SkinnygenesTV.Com for any more info
By Maria Guralnik, visiting Assistant Professor of Arts Management, Purchase College.
CAREERS FOR THE 21st CENTURY ARTIST: Why Understanding the Business of the Arts will MAXIMIZE your success in the Arts Business.
DC Swim Week Designer Partner Packet 2017Stella Star
This is the packet we sent to Designers. I designed the entire thing. And I completely re-branded this small event in Washington DC as an easy re-brand I could use in my portfolio (I was never paid for the HUGE transformation I was able to pull off with the help of many other "volunteers" and the CEO (who didn't even invite me back the next year and is still using my methodology) Really deserves his name in this city. Anyway, I was able to have my name established in DC by giving my time as trade for the benefits of a Platinum Sponsor. This packet was one of 3 I created. I won an award in 2017 and in 2018 for Top 40 under 40 by showing what I did for DC Swim Week :) I knew I could take the event from what it was the year before - terrible with awful distractions, no real monetary pipeline or strategy and literally the most awful press night I've ever seen in my life (I also hated the one they did without my approval or me even knowing in 2017 and it detered a good amount of people from attending the real show)...Alas, this organization is a death trap truly, BAD KARMA. I was never even thanked for the strategy they still use - illegally. I was able to make ONE fashion show I am proud of it was BEYOND fashion forward. Later on in my tenure in DC, I learned that this "swim show" is really not about fashion at all...it's about watching half-naked models especially in DC....woman walking down a runway attracts the skumbags. Anyway, the event entitled DC Swim Week although it's run by BKE EVENTS, My event was DCSW2017 or DC Swim Week 2017. Here's a preview!
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Virtual Tour Application Powerpoint for museum of edinburgh
Art Mixer, Connecting Global Luxury and Local Art.
1. THE
ARTMIXER
MASTER DEGREE THESIS
by Francesca Caruso
MATRICOLA 777490
TUTOR Davide Fassi
POLITECNICO DI MILANO
Faculty of Design
Master in
Product Service System Design
A.A. 2013/2014
9. ADVERTISING, LIKE ART, IS A REFLECTION AND EXPRESSION OF
WHAT IS HAPPENING IN SOCIETY SO IT IS IN THE HEART OF THE
COMPANY’S PHILOSOPHY TO EDUCATE AND INSPIRE CREATIVITY
AND AESTHETIC SENSE IN ITS EVERYDAY WORK “
”GM, THE AGENCY
10. THE
ART
MIXER
FRANCESCA CARUSO 卡罗素TONGJI UNIVERSITY 2014 // 05 // 29
11. THE
ART
MIXER
FRANCESCA CARUSO 卡罗素TONGJI UNIVERSITY 2014 // 05 // 29
The
‘MUSEUM PROJECT’
32. CONSUMERS.
WHich
type of
luxury?
Foreign luxury (50 %)
Chinese luxury (25 %)
Foreign with a hint of
Chinese elements (50 %)
Foreign with bold Chinese
elements (12.5 %)
33. CONSUMERS.
WHich
type of
luxury?
Foreign luxury (50 %)
Chinese luxury (25 %)
Foreign with a hint of
Chinese elements (50 %)
Foreign with bold Chinese
elements (12.5 %)
Trendy /
commercial
Doesn't
represent China
Proud of its
success abroad
Don't know
much about it
chinese contemporary art
?
??
34. CONSUMERS.
WHich
type of
luxury?
Foreign luxury (50 %)
Chinese luxury (25 %)
Foreign with a hint of
Chinese elements (50 %)
Foreign with bold Chinese
elements (12.5 %)
Trendy /
commercial
Doesn't
represent China
Proud of its
success abroad
Don't know
much about it
chinese contemporary art
?
??
FOREIGN BRAND,
CHINESE ARTIST
Increased interested
(as recognises culture)
Unsure about outcome
(vs with traditional art)
Loss of foreign value
and interest
35. WHich
type of
luxury?
Foreign luxury (50 %)
Chinese luxury (25 %)
Foreign with a hint of
Chinese elements (50 %)
Foreign with bold Chinese
elements (12.5 %)
Trendy /
commercial
Doesn't
represent China
Proud of its
success abroad
Don't know
much about it
chinese contemporary art
?
??
Increased interested
(as recognises culture)
Unsure about outcome
(vs with traditional art)
Loss of foreign value
and interest
CHINESE brand,
FOREIGN ARTIST
Might start considering
the brand
It ruins the whole point
of a Chinese brand
Still not interested
In the brand
CONSUMERS.
FOREIGN BRAND,
CHINESE ARTIST
37. ARTISTS.
Just make me rich
Artists who would do
anything to reach
commercial success
(any)
OPPORTUNITY
38. Just make me rich
Artists who would do
anything to reach
commercial success
(any)
OPPORTUNITY
I'M HEEEERE!
Artists signing up to
foundations and events in
hope of being seen and
open new doors
EXPOSURE
SEEKING
ARTISTS.
39. Just make me rich
Artists who would do
anything to reach
commercial success
(any)
OPPORTUNITY
I'M HEEEERE!
Artists signing up to
foundations and events in
hope of being seen and
open new doors
BANK
TRANSFERS
ACCEPTED
Nah, i’m ok but. .
Independent and
passionate artists lacking
resources for their projects
FUND
SEEKING
EXPOSURE
SEEKING
BANK
TRANSFERS
ACCEPTED
ARTISTS.
40. Just make me rich
Artists who would do
anything to reach
commercial success
(any)
OPPORTUNITY
I'M HEEEERE!
Artists signing up to
foundations and events in
hope of being seen and
open new doors
BANK
TRANSFERS
ACCEPTED
Nah, i’m ok but. .
Independent and
passionate artists lacking
resources for their projects
FUND
SEEKING
I want to be where it’s at
Foreign artists moving to
China for its favourable
economic and artistic
moment
EXPOSURE
SEEKING
BANK
TRANSFERS
ACCEPTED
CULTURAL
EXPERIENCE
ARTISTS.
42. BRANDS.
COMFY IN CHINA
Big luxury brands who are
doing fine but seek to fulfill
new need for luxury with a
conscience
CAUSES TO
INVEST IN OR
SPONSOR
(CSR)
43. BRANDS.
COMFY IN CHINA
Big luxury brands who are
doing fine but seek to fulfill
new need for luxury with a
conscience
CAUSES TO
INVEST IN OR
SPONSOR
(CSR)
CHINA-NEWBIES
Foreign brands wishing to
expand to China but with
no knowledge of the local
market
GRAB
ATTENTION
AND ENGAGE
CONSUMERS
44. COMFY IN CHINA
Big luxury brands who are
doing fine but seek to fulfill
new need for luxury with a
conscience
CAUSES TO
INVEST IN OR
SPONSOR
(CSR)
CHINA-NEWBIES
Foreign brands wishing to
expand to China but with
no knowledge of the local
market
CHINA PROS
Locally experienced and
still successful brands
needing to adapt to a
GRAB new consumer generation
ATTENTION
AND ENGAGE
CONSUMERS
DRIVE LOCAL
PURCHASING
BRANDS.
45. BRANDS.
COMFY IN CHINA
Big luxury brands who are
doing fine but seek to fulfill
new need for luxury with a
conscience
CAUSES TO
INVEST IN OR
SPONSOR
(CSR)
CHINA-NEWBIES
Foreign brands wishing to
expand to China but with
no knowledge of the local
market
CHINA PROS
Locally experienced and
still successful brands
needing to adapt to a
new consumer generation
CHINA EXPIRY DATE
Brands who have sticked
to the same market
strategy for long and are
almost out of the game
GRAB
ATTENTION
AND ENGAGE
CONSUMERS
DRIVE LOCAL
PURCHASING
GRAB
ATTENTION +
ENGAGE NEW
CONSUMERS
KEEP UP
TO DATE
WITH NEW
TRENDS
46. BRANDS.
COMFY IN CHINA
Big luxury brands who are
doing fine but seek to fulfill
new need for luxury with a
conscience
CAUSES TO
INVEST IN OR
SPONSOR
(CSR)
CHINA-NEWBIES
Foreign brands wishing to
expand to China but with
no knowledge of the local
market
CHINA PROS
Locally experienced and
still successful brands
needing to adapt to a
new consumer generation
CHINA EXPIRY DATE
Brands who have sticked
to the same market
strategy for long and are
almost out of the game
MADE IN CHINA
Local luxury brands who
lack the flair of foreign
brands and want to
attract local consumers
GRAB
ATTENTION
AND ENGAGE
CONSUMERS
DRIVE LOCAL
PURCHASING
GRAB
ATTENTION +
ENGAGE NEW
CONSUMERS
KEEP UP
TO DATE
WITH NEW
TRENDS
GRAB LOCAL
CONSUMERS’
ATTENTION
KEEP UP TO
DATE WITH
GLOBAL
TRENDS
48. JOURNEY.
MAPPING OUT OPPORTUNITIES
CHANCE
REFERRAL
POPULARITY
DISCOVERY
& CURIOSITY
[ of artist ]
ARTIST
MOSTLY
PASSIVE
UNLESS GALLERIST
MANAGES CONTACT
[ EXTREMELY RARE ]
49. JOURNEY.
MAPPING OUT OPPORTUNITIES
CHANCE
REFERRAL
POPULARITY
DISCOVERY
& CURIOSITY
[ of artist ]
FIRST MEETING
BETWEEN BRAND
& ARTIST
ARTIST
MOSTLY
PASSIVE
CHEMISTRY
UNLESS GALLERIST
MANAGES CONTACT
[ EXTREMELY RARE ]
?
50. JOURNEY.
MAPPING OUT OPPORTUNITIES
CHANCE
REFERRAL
POPULARITY
DISCOVERY
& CURIOSITY
[ of artist ]
AGREEMENT
signing
FIRST MEETING
BETWEEN BRAND
& ARTIST
ARTIST
MOSTLY
PASSIVE
CHEMISTRY
UNLESS GALLERIST
MANAGES CONTACT
[ EXTREMELY RARE ]
?
LEVELS OF DECISON
#1
#2
LOCAL BRANCH
HEADQUARTERS
51. JOURNEY.
MAPPING OUT OPPORTUNITIES
CHANCE
REFERRAL
POPULARITY
DISCOVERY
& CURIOSITY
[ of artist ]
AGREEMENT
signing
FIRST MEETING
BETWEEN BRAND
& ARTIST
creative
COLLABORATION
ARTIST
MOSTLY
PASSIVE
UP TO
[1 Y E A R]
CHEMISTRY
UNLESS GALLERIST
MANAGES CONTACT
[ EXTREMELY RARE ]
?
LEVELS OF DECISON
#1
#2
LOCAL BRANCH
HEADQUARTERS
52. JOURNEY.
MAPPING OUT OPPORTUNITIES
CHANCE
REFERRAL
POPULARITY
DISCOVERY
& CURIOSITY
[ of artist ]
AGREEMENT
signing
FIRST MEETING
BETWEEN BRAND
& ARTIST
creative
COLLABORATION
OUTCOME
PRESENTATION
ARTIST
MOSTLY
PASSIVE
UP TO
[1 Y E A R]
CHEMISTRY
UNLESS GALLERIST
MANAGES CONTACT
[ EXTREMELY RARE ]
?
HUGE
EXPOSURE
for artist
LEVELS OF DECISON
#1
#2
LOCAL BRANCH
HEADQUARTERS
53. JOURNEY.
MAPPING OUT OPPORTUNITIES
CHANCE
REFERRAL
POPULARITY
DISCOVERY
& CURIOSITY
[ of artist ]
AGREEMENT
signing
FIRST MEETING
BETWEEN BRAND
& ARTIST
creative
COLLABORATION
OUTCOME
PRESENTATION
POST
COLLABORATION
?
ARTIST
MOSTLY
PASSIVE
END
OR
ROUND 2
UP TO
1 YEAR TEMPORARY
or LONG TERM
SUCCESS
for artist
?
[ ]
CHEMISTRY
UNLESS GALLERIST
MANAGES CONTACT
[ EXTREMELY RARE ]
?
HUGE
EXPOSURE
for artist
LEVELS OF DECISON
#1
#2
LOCAL BRANCH
HEADQUARTERS
54. a digital solution
to enable CREATIVE
COLLABORATIONS
among INTERNATIONAL
luxury brands
local artists
61. PARTNERS
THE AGENCY
operations
team
business
development
manager
project
manager
finance
IT manager
accounts
developer s des igner s
GOVERNMENT
ACTORS.
SUPPLIERS
aggregation API
ARTISTS
independent
a r t i s t s
associated
a r t i s t s
BRANDS
marketing
department
creative
directors
art agents house sales
agents