1) LAQO began in 2020 as a digital insurance startup in Croatia, seeking to prove that digital insurance could succeed where others had said it couldn't. 2) By using a simple product portfolio, streamlined processes requiring only 20 clicks to purchase insurance, and state-of-the-art digital tools, LAQO quickly grew to become one of the fastest growing insurtech startups in Europe. 3) LAQO has since expanded its offerings, implemented innovative programs around telematics and safe driving, educated customers on sustainability, and become a first mover in accepting cryptocurrency and opening a space in the metaverse, all while maintaining strong customer satisfaction and renewal rates.

2. 2019 November:
„there is no chance that digital
insurance will ever succeed in
Croatia…”
…2020 September:
„Hello we are
LAQO”
… but with C-level support,
top notch team & startup
mindset

3. Our product
portfolio is simple
&
Drive less pay less option

4. It takes just 20
clicks to
purchase a car
insurance
policy
Our processes
even simpler
Source: Builtformars for Banking and McKinsey team analysis for insurance, 2019
20
Insurance
Banks
58 sec
fastest policy
bought
No of clicks to purchase the MTPL policy
and create the account in 2019

5. Our web,
web shop
and the
mobile app
are state of
the art
4.8/5
the client’s
grade

6. Building a
brand from
scratch was
a unique
experience
for the entire
team

7. We became
one of the
fastest
growing
insurtechs in
EU
(metrics – premium
Market share%)
0,2
MS MTPL
retail Croatia,%
MS MTPL
retail in Zagreb %
1,2 2,0
1,8 2,7 3,1
2021 2022 2023

8. That was not enough.
We are a tech brand
focused on innovation.
We don't just copy trends;
we create them.

9. We are the world's first
insurance company to
implement OpenAI GPT
into customer
processes…
… and 30% of client
inquiries
are resolved completely
by AI assistant

10. We created the
most visited
TikTok channel
for insurances
in the Region
with millions of
views and
engagements

11. We expanded our
product portfolio
with LAQO Travel
and LAQO Pets
insurance

12. That was also not enough.
We don’t just want to
sell the policies and pay
out the claims.
We want to make a significant
contribution to society
and take care of the safety of
our clients.

13. The statistics on
Croatian roads
are terrifying…
Spain: 3.2
UK: 2.3
Italy:5
Croatia: 7.5
USA: 14
+23% increase
of fatal
accidents in
2020
Speeding
Smartphone
Alcohol

14. Our
response-
LaqoPrevent,
program
based on
telematics…
Enter the
program and
track your
driving
behaviour
Become aware
of your
behaviour and
change it
Get rewards

15. … supported by
huge digital
campaign
“eyes wide open”
against phone
distraction

16. LaqoPrevent
became the
most
successful
safe driving
program in
the country
~40%
of clients use
the program
83%
of them renews
their car policy
~83k
badges
unlocked
~2000
rewards
81/100
average score
(5% increase
since launch)

17. We enabled our
clients to track
their carbon
footprint and
reward them for
lowering it
And we put a lot
of effort in
educating our
clients about their
impact on global
warming
>20
educational
campaigns
and 'Tips &
Tricks'
~2,3 millions
rides

18. We are the first insurance
worldwide to introduce
cryptocurrency
payments…
… and the first who
opened its own space in
Metaverse

19. Decision to enter the
metaverse was a
message to our
clients but also to the
entire market

20. We created the
LAQO Museum
of Outdated
Insurances in
Decentraland...
the first of its
kind in the
world!

22. We don't know what the future will look like, but we believe
that it will be a fusion of offline and online worlds

23. Today, LAQO is a healthy
brand with excellent
momentum across all key
indicators
+50%
YoY premium
growth
~60%
claims closed
in 24h
~70%
clients renews
(83% with LP)
innovative
and brave
& clients
love us