The document discusses several approaches to drug abuse prevention including primary, secondary, and tertiary prevention models. It describes three main prevention models: the sociocultural model which focuses on normative structures and socialization; the distribution of consumption model based on reducing drug availability; and the proscriptive model which relies on prohibition. The document also outlines strategies for drug education targeting different audiences and contexts, and notes that college-based prevention can focus on norms education and skills training for students.

1. Drugs and Society Drug abuse prevention Drug education Drug regulation

2. Drug abuse prevention Drug abuse is learned behavior Family models Peer group teaching Subcultural definition Don’t trust authority Media models Positive reinforcement Negative reinforcement

3. Three prevention approaches Primary prevention Secondary prevention Tertiary prevention Includes relapse prevention

4. Three models of prevention Sociocultural, Distribution of consumption, Proscription Sociocultural model Normative structures Tie consumption to socially meaningful activities (eg. The Puritans) Provide gradual socialization of consumption

5. Sociocultural model recommends (Wilkinson, 1970): Lower emotional tone about consumption Distinguish consumption from abuse Place taboos on abuse Make consumption subordinate to larger activity context Tie consumption to food

6. Distribution of consumption Based on cross-cultural research Sully Ledermann and the Ledermann curve Recommends: Reduce availability of drugs, especially through taxation and pricing, hours of sale, and age limits

7. Proscriptive model Prohibition Rockefeller drug laws

8. Drug education Target audience Those unlikely to use Those likely to use Recreational users Abusers Quitters

9. Drug education tactics Provide information Develop self-respect Develop appropriate attitudes Teach alternative strategies and competing behaviors: Resistance skills training Apply social influence Peers, parents, and community Provide appropriate models Apply consequences The value of delay

10. Drug education contexts Mass media Elementary and secondary education Worksites Colleges and universities: See table 16.1, page 405.

11. College drug education In the 18 months since the United States invaded Iraq, over 1,000 American military personnel have been killed. Make you think twice about a military career? Every academic year, 1,400 American college students die from alcohol-related unintentional injuries, and another 500,000 are injured. Make you think twice about using alcohol?

12. College-based prevention Three views of the constituency: Individual students The student population College and community Two college-specific approaches Norms education Skills training