Drivelist partners with dealerships to provide a test drive delivery service for consumers. This drives new vehicle sales through qualified leads. The service allows consumers to book test drives online and have vehicles delivered to them by dealership representatives. Dealerships benefit from increased test drives, customer data and feedback to improve sales performance. Drivelist manages all bookings and communications between consumers and dealerships. Pricing is $60 per delivered customer and additional fees apply for priority access to certain geographic areas. The management team has extensive experience in automotive marketing, technology, product development and operations.

2. Content
1
What We Do
2
Why We’re Here
3
How Does it Work? For Consumers
4
How Does it Work? For Dealers
5
Product
6
What We’ll Deliver
7
Pricing
8
Drivelist Management Team
9
Coming Soon
10
Next Steps

3. What We Do
Partner with dealerships to
provide consumers a test drive
delivery service, driving new
vehicle sales through quality
leads and service

4. Why We’re
Here
To build a strong dealer
partnership and provide
a new market advantage
for the highest
converting leads

5. How Does it Work? For Consumers
1
Customer selects vehicles, time and date for test drive &
books, prompting them to upload their driver’s license
2
Customers receive a follow up call from Drivelist, further
qualifying them and gathering information about their
requirements, specific vehicles preferences and trade
3
They are sent an email confirming the booking, and another
on the morning of the test drive
4
Customer test drives the vehicle selected
(over approx. 1 hour) with dealer representative
5
The following day, the customer is thanked via an email,
and asked to complete a survey on the experience
6
Dealership owns customer relationship to complete sale

6. How Does it Work? For Dealers
1
Booking management system is used to manage vehicle availability
and register dealer details, primary PMA and PMAs you can service
2
Bookings are assigned based on primary PMA and available vehicle
3
Email notification as soon as booking comes through including
customer profile
4
Calendar and daily view of test drive appointments
5
Prior to test drive we will call to check you’re on your way, and SMS
the customer that you will be arriving soon
6
Export of customers details available

7. Product

8. What We’ll Deliver
Qualified data
rich leads
Overall increase in
test drives through
convenience
Consistent feedback
on sales performance

9. Pricing
$60 cost per customer
delivered (per rooftop)
Additional PMAs priority
or exclusivity
(monthly subscription)

10. Drivelist Management Team
Shane Herft
Alex Joyce
Peter Chen
Sam Edelson
Hank Kingman
Managing Director
Technology Director
Product Director
Independent Director
Independent Director
Serving as Drivelist’s
Managing Director, Shane’s
experience covers a broad
range of skills. This was
gained through automotive
marketing with Lexus,
extensive advertising
expertise from Saatchi &
Saatchi and Whybin TBWA,
sales experience leading a
team at Fairfax Media and
finally operational expertise
gained through building
and launching two previous
businesses.
Our Technology Director
Alex brings with him
eight years of software
architecture and information
system design within the
telecommunications and
advertising industries. Alex
is an experienced engineer
with key knowledge &
experience in web services,
high traffic web applications,
cloud infrastructure, and big
data storage.
With over nine years of
experience in design,
advertising and digital
branding, Pete is our
extremely accomplished
Product Director. His work
includes design for major
international clients such as
Volkswagen, Nissan, 20th
Century Fox, RaboBank and
Sydney Opera house. Pete is
digital focused and is handson from conceptualisation to
final product delievery.
Sam brings a wealth of
experience to the team in
an advisory role. Based in
Palo Alto, his previous work
experience includes time at
Morgan Stanley, heading up
Business Development at
AirBnB and completing the
successful trade sale of his
own startup, Tripflavor. This is
rounded out by an MBA from
Stanford’s Graduate School
of Business.
Hank brings a volume of
experience to the Drivelist
team in an advisory role,
providing support with
operations and automotive
expertise. Hank’s career
highlights include cofounding Nudie Juice, being
the Commercial Director for
News Limited Digital and
APN Outdoor, and most
recently, GM of Drive.com.au.

11. Coming Soon
Drivelist is developing upgraded individual customer profile packs including:
•
•
•
•
Estimated length of time customer has been in market
Other vehicles customer has looked at
Other vehicles customer has booked to test drive
Available social networking information on customer

12. Next Steps
Contact Shane at Drivelist
to discuss how we can start
delivering qualified leads to
your dealership.
Shane Herft
Managing Director
shane@drivelist.com.au
+61 434 505 735

13. Thank You
Contact us - shane@drivelist.com.au