Filmaster drives significant additional attendance through using affordable new customer facing marketing tools including dynamic personalized film recommendations across all communication platforms used by cinemas (website, email, facebook, apps). The presentation was delivered at CinemaCon 2013 in Las Vegas by Borys Musielak as part of the panel “Driving Incremental Admissions Through Innovative, Personalized and Engaging Communication Techniques” led by Mark de Quervain.

1. entertainment
personalized
borys@filmaster.com · +1 646 269 1626 · http://filmaster.tv
Future of television by Filmaster: http://youtu.be/_SnSs8gWx0c
Drive cinema admissions through personalization

2. "I get excited when I receive an email from
my theater chain"—said no one

3. HOW DOES
IT WORK?
Viewer input External resources
Watching
habits
Ratings
Facebook
likes
Twitter
Metacritics
Web
resources
Mood
Plot
keywords
Similar
movies
Curation
Cast
Director
Genre
Factual data
Recommendations
Product Placement Personalized Advice
Filmaster’s Unique
Knowledge Base
Easy deployment
No software
installation required

4. COST & BREAK EVEN
Break even with 0.5% growth
Simple pricing based
on number of subscribers
0
750,000
1,500,000
Year 1 Year 2
1 M
500 K
0
UsersCost / Revenue *
* For 3% admissions increase

5. ProSieben: Nasebands Hochzeit!
10,000
20,000
30,000
40,000
50,000
Feb 3 Feb 6 Feb 9 Feb 12 Feb 15 Feb 18 Feb 21 Feb 24 Feb 27
25
20
15
10
5
Views CTR

6. SAMSUNG
50%viewership growth
viewership growth
23%
ProSiebenSat.1
Cinemas
3-5%attendance growth

11. Analytics
Farnborough
Fleet
Godalming
Aldershot
Woking
England
200-450 Yes
Total: 5 607
25-199 Maybe
Total: 9 501
0-24 No
Total: 12 382

12. Borys Musielak
borys@filmaster.com
+1 646 269 1626
@michuk
THANK YOU
Test it yourself:
http://filmaster.com/cinema-demo/
User: entertainment
Pass: personalized