The document discusses issues with current drink holders in vehicles, which are often inadequate in size, cumbersome to use, and lead to spills and distracted driving. It then presents a solution called DrinkLoc, which aims to provide a sleek, ergonomic, and elegant drink holder design that is safer, cleaner, practical, innovative, and simple compared to traditional designs. DrinkLoc seeks to address problems with current drink holders by securing cups better and reducing potential spills and distractions while driving.

2. There are issues with the current drink holders in automobiles and other vehicles.
There is inconsistent design in drink holders that often proves
inadequate in size and cumbersome in use.
RESULTS:
• Cumbersome use
• Splashes & spills
• Cups tipping over
• Distracted driving
PROBLEM: 1

3. RESULTS:
• Hard to clean
• Catches dirt
• Subject to spills
• Aesthetically unpleasant
• Unsanitary
There are issues with the current drink holders in automobiles and other vehicles.
Traditional design and placement of drink holders creates a
collect-all for trash & gunk.
PROBLEM: 2

4. There are issues with the current drink holders in automobiles and other vehicles.
Glorified“purse”that lacks sophistication, takes up
unnecessarry space and is clunky at best.
RESULTS:
• Catch all for loose items:
change, pens, lip balm,
trash, empty cups...
• Challenge to clean
• People are in need of a
better solution
PROBLEM: 3

5. Sleek,
ergonomic,
elegant design
SOLUTION:
1

6. Sleek,
ergonomic,
elegant design
SAFE - Drinkloc provides
a solution that creates a
safer driving environment
by reducing potential
distractions or spills.
SOLUTION:
1
2

7. Sleek,
ergonomic,
elegant design
SAFE - Drinkloc provides
a solution that creates a
safer driving environment
by reducing potential
distractions or spills.
CLEAN - DrinkLoc does not
allow for dirt accumulation.
SOLUTION:
1
2
3

8. Sleek,
ergonomic,
elegant design
PRACTICAL - Frees up
space for other functions &
purposes.
SAFE - Drinkloc provides
a solution that creates a
safer driving environment
by reducing potential
distractions or spills.
CLEAN - DrinkLoc does not
allow for dirt accumulation.
SOLUTION:
1 4
2
3

9. Sleek,
ergonomic,
elegant design
PRACTICAL - Frees up
space for other functions &
purposes.
SAFE - Drinkloc provides
a solution that creates a
safer driving environment
by reducing potential
distractions or spills.
INNOVATIVE - Drinkloc
provides a solution that truly
revolutionizes the“drink in a
car” problem.
CLEAN - DrinkLoc does not
allow for dirt accumulation.
SOLUTION:
1 4
2 5
3

10. Sleek,
ergonomic,
elegant design
PRACTICAL - Frees up
space for other functions &
purposes.
SAFE - Drinkloc provides
a solution that creates a
safer driving environment
by reducing potential
distractions or spills.
INNOVATIVE - Drinkloc
provides a solution that truly
revolutionizes the“drink in a
car” problem.
CLEAN - DrinkLoc does not
allow for dirt accumulation.
SIMPLE - DrinkLoc is a
simplistic solution - that is
novel in use & application
SOLUTION:
1 4
2 5
3 6

14. Creating a pressure based solution to“secure”
the cup... The idea of a leaf spring that presses
a ball-bearing into the side walls of the knob.
The knob has a indention perfectly fit to the
size and placement of the bearing (when
secured properly ot the base.)

15. While we are offering a tumblr that fits the
DrinkLoc system, the ability to integrate external
cups (from Convenient Stores, home, etc) - a
solution that may lend itself to this delimma, is a
cradle that the various cups could fit into. Here we
are seeing a tumblr from YET that would fit into
our cradle (or cup caddy).

16. There is a wide variety of drink holders on
the market - all with varying spaces between
the two cup holder“wells.”To account for this
varriance, I recommend an accordian spanner
between the 2 DrinkLoc anchors...
The extended market opportunities for Drin-
kLoc is to produce holders of varrying intent.
For a vehicle (even a boat), having a secure
place to cradle your smart device (phone,
iPod, tablet) would be a very viable option.