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Similar to AdJourney: Logo design - "Developing Your Logo"
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AdJourney: Logo design - "Developing Your Logo"
- 1. LOGODeveloping Your LOGO Uncover the name, images & visual cues that best represent your business. Discover your brand identity and learn how to visually express it. Create the visual anchor of your Brand and develop the basis for a new logo.
- 5. Quality Residential Paint Service at a price a Scotsman would love.
- 6. CONNECTING BUSINESS & COMMUNITY M OORE COUNTY CHAMBER OF COMM E RCE EST. OUTLET
- 10. CARING FOR YOUR FAMILY
- 11. C A M O U F L A G Ebe driven RED TIE TRANSIT Serving the Sandhills Area for 25 Years
- 16. LOGOLOGOWHAT GOES INTO A LOGO
- 17. namingnaming Nothing in marketing can succeed unlesss the name is right. The best company, the best products, the best packaging, and the best marketing in the world won’t work if the name is wrong. Al Ries
- 18. namingnaming 1. M A K E I T S O U N D G O O D 2. M A K E I T E A S Y T O S P E L L 3. H A V E M E A N I N G 4. C O N V E Y B E N E F I T S 5. B E W A R E O F I N I T I A L S 6. B E T H O U G H T F U L 7. A V O I D S I M I L A R 8. G O O G L E I T t h i n g s t o c o n s i d e r w h e n PRODUCT/BRANDNAMING
- 19. namingnaming 1. M A K E I T S O U N D G O O D t h i n g s t o c o n s i d e r w h e n PRODUCT/BRANDNAMING Pantagonian toothfish Chilean Sea Bass Marrion Morrison John Wayne Marshal Matthers Eminem the real McCoy better known as…
- 20. namingnaming 1. M A K E I T S O U N D G O O D t h i n g s t o c o n s i d e r w h e n PRODUCT/BRANDNAMING cadabra, relentless, awake, browse, aard, bookmall amazon.com Cargo House Starbucks Jomax Technologies GoDaddy BackRub Google was / almost better known as…
- 21. namingnaming 2. M A K E I T E A S Y T O S P E L L t h i n g s t o c o n s i d e r w h e n PRODUCT/BRANDNAMING 2.1 Avoid strange or weird spellings. 2.2 Catchy & Memorable should NOT compete. 2.3 Think of your target audience 2.4 Domain-able is preferable! googol (origin - mathematical term) —> Google Jerry’s Guide to the World Wide Web —> Yahoo sky peer-to-peer —> skype
- 22. namingnaming 3. H A V E M E A N I N G t h i n g s t o c o n s i d e r w h e n PRODUCT/BRANDNAMING Words have meaning. 3.1 Consider your word’s meaning - are there any implications or double-meanings? 3.2 Names should reflect the idea you wish to convey about your brand. 3.3 For non-sensical names, consider its sound.
- 23. namingnaming 4. C O N V E Y B E N E F I T S t h i n g s t o c o n s i d e r w h e n PRODUCT/BRANDNAMING Choose words that convey BENEFITS! 4.1 Define the benefits (perceived or actual) of your product (goods, ideas & or services)? 4.2 Explore the benefits with a thesaurus.
- 24. namingnaming 5. B E W A R E O F I N I T I A L S t h i n g s t o c o n s i d e r w h e n PRODUCT/BRANDNAMING A name’s primary goal is communication. 5.1 Initials alone can tend to clog up the communication. 5.2 The military likes to form new words using the initials from their programs and activities, but in the civilian world, such acronyms prove more confusing than beneficial to a brand. 5.3 There are instances where initials work - but they are based often on an established personality to which the brand is affixed. P.T. Barnum J.P. Morgan Chase
- 25. namingnaming 6. B E T H O U G H T F U L t h i n g s t o c o n s i d e r w h e n PRODUCT/BRANDNAMING 6.1 Create a name that sticks. 6.2 Don’t be generic - and forgettable! 6.3 Avoid a name that will require A LOT of communication to establish what you do. It is cheaper and faster to stick with names that already have meaning - than making up a word and having to explain yourself.
- 26. namingnaming 7. A V O I D S I M I L A R t h i n g s t o c o n s i d e r w h e n PRODUCT/BRANDNAMING 7.1 Branding is all about differentiating your business from the competition. 7.2 Create a name that is unique and stand out from what is already out there.
- 27. namingnaming 8. G O O G L E I T t h i n g s t o c o n s i d e r w h e n PRODUCT/BRANDNAMING 8.1 Check the availablity of a URL 8.2 See if there are variations to the name in Google - what are they?
- 28. fontsfonts The beauty of type lies in its utility; prettiness without readability serves neither author nor reader. James Felici
- 29. fontsfonts 1. S E R I F 2. S A N S S E R I F 3. S C R I P T 4. M O D E R N 5. D I S P L A Y E a c h f o n t e v o k e s a d i f f e r e n t e m o t i o n . F o n t s e l e c t i o n p l a y s a b i g p a r t i n g e t t i n g t h e e m o t i o n a l r e s p o n s e y o u w a n t p e o p l e t o f e e l r e l a t e d t o y o u r b r a n d .
- 30. fontsfonts 1. S E R I F TraditionalRESPECTABLE Secure & Reliable Comfortable Established
- 31. fontsfonts 2. S A N S E R I F Stability OBJECTIVEClean Modern
- 32. fontsfonts 3. S C R I P T Elegant PersonableCreative Affectionate
- 33. fontsfonts 4. M O D E R N STRONG ChicStylish Progressive Techie
- 34. fontsfonts 5. D I S P L A Y Friendly AmusingEXPRESSIVE Unique
- 35. colorscolors Sunset is still my favorite color, and rainbow is second. Mattie Stepanek
- 36. colorcolor There IS a psychology of color. Each color has an ability to affect the mind in somewhat predictable ways. The 12 core colors that follow includes their emotive guideline. These are NOT hard & fast rules, rather emotional responses based on context and culture of the average American citizen.
- 37. power passion energy fearlessness strength excitement anger danger warning defiance aggression pain colorcolor +- red “All my life I’ve pursued the perfect red.” — Diana Vreeland
- 38. courage confidence warmth innovation friendliness energy deprivation frustration frivolity immaturity ignorance sluggishness colorcolor orange “Orange is the color of liberation, from the pains of hurtful love and inner securities. To channel orange is to truly be free, to be you.” — Frank Ocean +-
- 39. optimism warmth happiness creativity intellect extraversion irrationality fear caution anxiety frustration cowardice colorcolor yellow “Color how lovely yellow is! It stands for the sun” — Vincent Van Gogh +-
- 40. health hope freshness nature growth prosperity boredom stagnation envy blandness enervation sickness colorcolor green “Green is the prime color of the world, and that from which its loveliness arises.” — Pedro Calderon de la Barca +-
- 41. communication clarity calmness inspiration self-expression healing boastfulness secrecy unreliability reticence fence-sitting aloofness colorcolor turquoise “A turquoise given by a loving hand carries with it happiness and good fortune.” — Arabic proverb +-
- 42. trust loyalty dependability logic serenity security coldness aloofness emotionless unfriendly uncaring unappetizing colorcolor blue “You are my bud crayon, the one I never have enough of, the one I use to color my sky.” — A. R. Asher +-
- 43. wisdom luxury wealth spirituality imaginative sophistication introversion decadence suppression inferiority extravagance moodiness colorcolor purple “Be eccentric now. Don’t wait for old age to wear purple.”— Regina Brett +-
- 44. imaginative passion transformation creative innovation balance outrageousness nonconformity flippancy impulsiveness eccentricity ephemeralness colorcolor magenta “My family could only afford to get me the box of 8 Crayola crayons, but I craved the 1 with all 24 colors. I wanted magenta.…” — Joni Mitchell +-
- 45. seriousness warmth earthy reliable support authentic humorless heavy unsophisticated sad dirty bland colorcolor brown “Did you ever get the feeling that the world was a tuxedo and you were a pair of brown shoes?” — George Gobel +-
- 46. sophisticated security power elegance authority substantial oppression cold menace heavy evil mourning colorcolor black “I’ll stop wearing black when they invent a darker colour.” — Wednesday Addams +-
- 47. timeless neutral reliable balanced intelligent strength unconfident damp depression hibernation lethargic bland colorcolor gray “Gray is great. People think gray is neutral, but I think its such a moody, intense, dramatic and sexy color. it’s very sleek.” — Bryan Batt +-
- 48. cleanness clarity purity simplicity sophistication freshness sterile cold unfriendly elitism isolation empty colorcolor white “I think white is the most wonderful color of all, because within it one can find every color of the rainbow.” — Richard Meier +-
- 49. designdesign Design is so simple. That is why it’s so complicated. Paul Rand
- 50. shapesshapes circles ovals ellipsescommunity • friendship love • relationships unity • marriage • femininity partnership • endurance
- 51. shapesshapes rectangle square stability • balance strength • professionalism efficiency • longevity
- 52. shapesshapes triangles power • science • law masculinity stability tension • optimism change • decision
- 53. shapesshapes vertical lines masculinity • strength aggression • activity reaching / pursuit
- 54. shapesshapes horizontal lines steadfast • calm tranquility • community
- 55. shapesshapes diagonal lines active • mobile pursuit • aggressive dynamic
- 56. shapesshapes freehand personable • relatable hands-on • crafty
- 57. theory gestalt An organized whole that is perceived as more than the sum of its parts. The mind seeks to organize visual information.
- 58. theorytheory golden ratio1:1.61 Fibonacci Sequence 0, 1, 1, 2, 3, 5, 8, 13…
- 61. fades trends
- 64. simple overlays trends Self Service Technology Center Self Service Technology Center Self Service Technology Center meridian’s Self Service Technology Center MERIDIAN’s meridian’s meridian’s meridian’s Self Service Technology Center
- 66. ellipses trends
- 68. yin yang trends
- 70. wrapped trends
- 72. mascot trends SandhillsSandhillsSandhillsHEATING & REFRIGERATION, INC est. 1976
- 73. wings trends
- 74. color split trends an employee-owned company Southern Software, Inc.
- 76. principleprinciples 1. S I M P L E 2. M E M O R A B L E 3. T I M E L E S S 4. V E R S AT I L E 5. A P P R O P R I AT E